04/08/2023 BigDoor 2
BIGDOOR POWERS GAMIFIED REWARD PROGRAMS
THAT INCREASE CUSTOMERACQUISITION,
ENGAGEMENT &
RETENTION
04/08/2023 BigDoor 3
Rewards vs. Badges
Why
Who
What
04/08/2023 BigDoor 4
WHY Do Rewards Matter?
• Bigger impact on user behavior
• Redeemable currency provides a granular enticement mechanism
• Redeemable currency builds relationship equity
• Embodies the thank you economy
04/08/2023 BigDoor 5
Rewards Impact Participation
*Forrester
04/08/2023 BigDoor 6
Well Understood Agreement
*Forrester
04/08/2023 BigDoor 7
BigDoor’s Own Cohort Analysis
Registration Engagement Loyalty0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Rewards & BadgesBadges Only
04/08/2023 BigDoor 8
HOW Are Big Brands Using Rewards?
04/08/2023 BigDoor 9
NFL’s Value Based Onboarding
04/08/2023 BigDoor 10
Yamaha Leveraging Enticement
Extended To Mobile
04/08/2023 BigDoor 12
Experiential Rewards
04/08/2023 BigDoor 13
Discounts & Access
04/08/2023 BigDoor 14
Fame As A Reward
04/08/2023 BigDoor 15
Even Generic Rewards Work
04/08/2023 BigDoor 16
Sweepstakes As Rewards
04/08/2023 BigDoor 17
Reward Progression
04/08/2023 BigDoor 18
WHAT Are Some Best Practices?
1. Dollar backed or non-dollar backed?
2. Leverage rewards for onboarding
3. Always have a “sink”
4. Sweepstakes as rewards
5. Provide experiential rewards
6. Redeem early, redeem often
7. Highlight progression
