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Gastcollege Affiliate Marketing15 oktober 2010
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Agenda
• Introductie Leon Gerrits – TradeDoubler
• Affiliate Marketing• de theorie• programma voorwaarden• trends
• Q & A
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Wie is Leon?
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Over TradeDoubler
Internationaal online marketing bedrijf, actief in 18 Europese landen
Opgericht in 1999 in Stockholm
Circa 650 medewerkers
Sinds 2005 beursgenoteerd in Zweden
Focus op top-500 adverteerders
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Affiliate Marketing
“de theorie”
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“Affiliate marketing is een manier van online
marketing waarbij de webwinkel (adverteerder of merchant) de affiliate(uitgever/webmaster/publisher) betaalt voor elke bezoeker, lead of sale die hij genereert via zijn/haar website(s), nieuwsbrieven of zoekmachine campagne.”
Bron: Wikipedia, 2010
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Bezoeker
Adverteerder betaalt TradeDoubler
TradeDoubler betaalt affiliate
Bezoeker
BetalingTradeDoubler tracking
De affiliate verdient commissie
Affiliate Adverteerder
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Affiliates
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Content / Vertical
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Reward / Loyalty
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Prijsvergelijk
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Search marketeers
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Affiliate Marketing
“programma voorwaarden”
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Vergoedingen
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Keyword policy
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Cookietijd
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Productfeeds
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Deep-linking
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Keuringen van sales
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Pre-payment
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Promotie-materiaal
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Affiliate Marketing
“trends”
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Kortingscode websites
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Conversie attributie
ipv.
Last Cookie Counts - principe
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Social Media
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Professionalisering
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Leon GerritsAccount Manager New BusinessTradeDoubler Nederland
Mobiel: 06 – 46 37 59 19Email: [email protected]: @lgerrits