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GARRETT SHEA
SPORTS MARKETING
SPONSORSHIPS & EVENTS
Garrett Shea Sports Marketing
Garrett Shea
WHEN I WAS 13
F.B.I. PRO FOOTBALL HUH??
Garrett Shea Sports Marketing
Garrett Shea
WHO I AM TODAY
#1 FATHER & HUSBAND
#2 PASSIONATE ABOUT FOOTBALL AND THE VALUES IT
TEACHES YOUNG PEOPLE
#3 MARKETING, SPONSORSHIP AND EVENT PROFESSIONAL
Garrett Shea Sports Marketing
Mrs. Shea Olivia Julia Connor
Garrett Shea
FATHER & HUSBAND
Garrett Shea Sports Marketing
Garrett Shea
LOVE OF SPORTS, ACTIVITY & FOOTBALL
Son of a football coach College football player
Garrett Shea Sports Marketing
IT’S JUST A GAME BUT IT PREPARED ME FOR LIFE & WORK
LEAD
PREPARE
WORK ETHIC
BE A TEAMMATE
TAKE CHARGE
BE A TEAM PLAYER
BE COACHABLE
OVERCOME ADVERSITY
ABOUT DIVERSITY
SUCCEED UNDER PRESSURE
MANAGE MY TIME
IMPORTANCE OF EDUCATION
BE ACCOUNTABLE
BE STRONG MENTALLY
YOU MAKE YOUR OWN LUCK
SACRIFICE
HOW TO LOSE
HOW TO WIN
Garrett Shea
WHAT FOOTBALL TAUGHT ME
Garrett Shea Sports Marketing
Education Jobs/Experience
Garrett Shea
BUSINESS, MARKETING & EVENTS
Garrett Shea Sports Marketing
Garrett Shea
FUN WORK MOMENTS
T.V. Production 40,000 Fans
Inside Alamodome
Taylor Swift
Feature Singer
Garrett Shea Sports Marketing
Garrett Shea
FUN WORK MOMENTS
Garrett Shea Sports Marketing
Garrett Shea
FUN WORK MOMENTS
Garrett Shea Sports Marketing
Garrett Shea
FUN WORK MOMENTS
Garrett Shea
WHAT IS THE COMPANY?
Official Youth Football Development Partner
of the NFL and all 32 NFL teams
National Governing Body
MISSION: MAKE THE SPORT OF FOOTBALL
BETTER AND SAFER!
2015 USA FOOTBALL OVERVIEW
WHO DO WE SERVE?
YOUTH HIGH SCHOOL
COACH PARENT/PLAYER
COMMISSIONER
COACH PLAYER
ATHLETIC DIRECTOR
2015 USA FOOTBALL OVERVIEW
WHO DO WE SERVE?
BOYS GIRLSPLAYERS ASPIRING
TO BE ELITE
Garrett Shea
MY JOB?
Design & Run Events
Design & Sell
Sponsorship Programs
Garrett Shea
EVENT…THE FINISHED PRODUCT
Secure Media Partners
vs.
Garrett Shea
DESIGNING THE EVENT
Key Venue
Recruit Teams Securing Lodging
Equipment
Busing
Food
Staffing Plan
Budget
Marketing
Garrett Shea
MARKETS & LOGISTICS
Phoenix, AZ
Bay Area, CA
Los Angeles, CA
Mission Viejo, CA
Denver, CO
Washington, D.C.
Jacksonville, FL
Tampa, FL
Atlanta, GA
Chicago, IL
Indianapolis, IN
Boston, MA
Canton, OH
Baltimore, MD
Minneapolis, MN
Kansas City, MO
Charlotte, NC
New Brunswick, NJ
Oklahoma City, OK
Nashville, TN
Austin, TX
Dallas, TX
Houston, TX
College Station, TX
Seattle, WA
Milwaukee, WI
Garrett Shea
BUILDING THE PRODUCT
USA Football has featured NCAA Division-I coaches at National Team events from
universities including:
Garrett Shea
ATTRACTING PARTICIPANTS
Tyrann Mathieu
Arizona Cardinals
Stephon Tuitt
Pittsburgh Steelers
Jack Mewhort
Indianapolis Colts
Brian Winters
New York Jets
Aaron Dobson
New England Patriots
Josh Huff
Philadelphia Eagles
PROJECTED
2015 FIRST
ROUND PICKS
Jameis Winston
Florida State
Todd Gurley
Georgia
Malcom Brown
Texas
Devin Funchess
Michigan
Michael Bennett
Ohio State
Garrett Shea
ATTRACTING PARTICIPANTS
Garrett Shea Sports Marketing
Garrett Shea
POP QUIZ
NAME ONE THING YOU HAVE TO
DO WHEN DESIGNING AN EVENT?
GARRETT SHEA
WHAT ARE SPONSORS?
COMPANIES THAT SUPPORT EVENTS OR PROGRAMS BY
PROVIDING MONEY OR THEIR “STUFF”.
THEY WANT YOU TO LIKE THEM…
THEY WANT YOUR PARENTS TO LIKE THEM…
THEY WANT TO GIVE BACK TO THE COMMUNITY…
THEY WANT TO CREATE GREAT EXPERIENCES FOR YOU &
YOUR PARENTS…
GARRETT SHEA
SPONSORSHIP’S THREE MAIN AREAS
SPONSORSHIP SALES
SPONSORSHIP ACTIVATION & MARKETING
SPONSORSHIP ADVISEMENT & CONSULTING
GARRETT SHEA
CURRENT SPONSORS
2015 USA FOOTBALL OVERVIEW
SPONSORSHIP PROGRAMS
2015 USA FOOTBALL OVERVIEW
SPONSORSHIP MARKETING
Microsite designed & built by USA Football
Co-branded social media promotional tools
customized for each athlete
User-generated content: Finalists submitted videos telling their respective Heart of a Giant
story for consideration of grand prize. Videos above are from 2015 co-winners,
Anthony Cortazzo and Jeremiah Minyard (click images above to view)
Heart of a Giant award co-winners received branded trophy and
$5,000 equipment grants for their high school football teamsNY Giants punter Steve Weatherford
served as program ambassador
Garrett Shea Sports Marketing
Garrett Shea
SPONSOR ACTIVATION
SPONSORSHIP MARKETING
IN THE CRANBURY SCHOOL
Garrett Shea Sports Marketing
Garrett Shea
POP QUIZ
NAME ONE OF THE THREE
AREAS WITHIN SPONSORSHIP?
@USNFT @USAFOOTBALL
Garrett Shea
Senior Director, Sponsorship & National Teams
USA Football
www.usafootball.com