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Games TodayEngaging Your Audience Through Games
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Don Geyer
Games Business, Education and Research for 12 years
CEO – ThreeGates LLC Visby, SwedenCEO – Digital UFO LLC Nanjing, ChinaGame Research University of Uppsala
Creative Producer – Aethereus
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ThreeGates LLCVisby, Sweden
25 Employees
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The Current Game Market – Week 47 Units Sold Sweden
SPELTOPPEN: VECKA 47-2011
01Call of Duty: Modern Warfare 3 (PS3)02Call of Duty: Modern Warfare 3 (360)03Legend of Zelda: The Skyward Sword (Wii)04The Elder Scrolls V: Skyrim (360)05The Elder Scrolls V: Skyrim (PS3)06Battlefield 3 (PC)07Call of Duty: Modern Warfare 3 (PC)08Assassin's Creed: Revelations (PS3)09The Elder Scrolls V: Skyrim (PC)10Super Mario 3D Land (3DS)11Battlefield 3 (PS3)12Assassin's Creed: Revelations (360)13Fifa 12 (PS3)14Battlefield 3 (360)15The Sims 3: Husdjur (PC)
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The Current Game Market – Top Swedish Titles
Battlefield: Bad Company 2 EA DICE 9 000 000 2010 2011Battlefield 1942 EA DICE 3 000 000 2002 2004Battlefield: Bad Company EA DICE 2 320 000 2008 2010Minecraft Mojang 3 000 000 2010 2011Battlefield 2 EA DICE 2 250 000 2005 2006Just Cause 2 Avalanche Studios 1 500 000 2010 2010Battlefield 1943 EA DICE 1 444 000 2009 2010Battlefield 2: Modern Combat EA DICE 1 330 000 2005 2010Just Cause Avalanche Studios 1 300 000 2006 2010Mirror’s Edge EA DICE 1 000 000 2008 2008Rallisport Challenge EA DICE 900 000 2002 2006Sno-Cross Championship UDS 900 000 2000 2010The Darkness Starbreeze 800 000 2007 2010World’s Scariest Police Chases UDS 800 000 2001 2010No-Fear Downhill Mountainbiking UDS 750 000 1999 2010Bionic Commando Rearmed Grin 699 000 2008 2010World in Conflict Ubisoft Massive 650 000 2007 2010Terminator Salvation Grin 620 000 2009 2010Krakels ABC: Den galna dammsugaren Pan Vision 608 369 1998 2010Krakels ABC: Det magiska äventyret Pan Vision 608 369 1999 2010Krakels ABC: Storm över Allemansland Pan Vision 608 369 1998 2010Backpacker 2 Aniware 600 000 1997 2010Magicka Arrowhead 600 000 2011 2011Bionic Commando Grin 550 000 2009 2009
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The Current Game Market
Activision Had Q2 Digital Revenues of $386 Million
Digital products generated $386 million (+16% Y/Y) in revenue, accounting for 60% of the total in Q2.
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The Current Game Market
Big Publishers
Activision EAUbisoftSonyNinetendoCapcomDisneySquareEnix
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The Current Game Market
Triple AAA
Old Game Publishing Model
5 – 35 Million USD up front
Develop game for 2-3 years
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The New Game Market
Venture Capital Investment in the Games Industry for 2011 Doubles
In the first three quarters of 2011, game companies have raised $1.33 billion in venture capital
In 2010, the games industry saw $589 million in investment from VCs. in all of 2010.
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The New Game Market
The mobile game market was $898 million in 2010,
and will reach $1.6 billion by 2015
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The New Game Market
Guess how many copies???
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The New Game Market
500 million copies of Angry Birds Sold
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The New Game Market
Mindcraft
3 million copies sold
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The New Game Market
Magicka
600000 copies sold
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The New Game Market
Self Publishing
Using Digital Distribution Platforms
Steam – ValveBattlenet – Activion BlizzardOrigin – Electronoc ArtsPS3 - SonyXbox Live - MicrosoftTencent - China
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The New Game Market
Steam – 30 million users2 million – 8 million concurrent users
http://store.steampowered.com/stats/
Tencent – 800 million users
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The New Game Market
Free To Play Model
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The New Game Market
World of Tanks
Wargaming.net
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The New Game Market
Free to Play Model
People Download the Game for Free
On average 3% of the players monetize
On average they play for 9 months
On average they spend 48.00 USD per month
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The New Game Market
Independent Games
Over 300 entries for 2012http://www.igf.com/
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The New Game Market
Independent Game Awards
Seumas McNally Grand Prize:Minecraft, by Mojang
Excellence in Visual Arts:BIT.TRIP RUNNER, by Gaijin Games
Excellence in Audio:Amnesia: The Dark Descent, by Frictional Games
Excellence in Design:Amnesia: The Dark Descent, by Frictional Games
Best Mobile Game:Minecraft, by Mojang
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The New Game Market
Buzz Lighyear Ride
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The New Game Market
Added Interaction System
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The New Game Market
Not just Interaction – But a Reward System
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The New Game Market
Not just Interaction – But a Reward System Also a High Score Comparison System
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The New Game Market
Take a Normal Activity - ZZZZZZZZ
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The New Game Market
Take a Normal Activity – Add Competition
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The New Game Market
Take a Normal Activity – Add Competition
Threshhold of Entrance
Too Scarry
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The New Game Market
Take a Normal Activity – Add Competition
Threshhold of Entrance
Ok to try
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The New Game Market
Classic Success Example
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The New Game Market
Aethereus at GamesCom Germany
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Aethereus
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Project Goals
Project Goals
Self Publish on Digital Distribution Platforms
Move to F2P Model in Asia and S.America in 6 months
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Project Goals
How do you make a game?
Design DocumentTarget GroupBuild you TeamGet FundingViable Financial Model
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Project Goals
Communicating the Game
Feature SheetGame Treatment or GDD summaryUSP whats fun and differnet
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Physics Based Game Play
Ragdoll
Realistic Physics whenever possibleLet the Game Engine do the workFun (vid)
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The End
Coop
Procedurally generated expedition systemCustomizable City-State Nexus - home base
Don Geyer [email protected] www.aethereusgame.com