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Gambling Commission - Industry statistics 2009/10 1
Industry statistics 2009/10
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Gambling Commission - Industry statistics 2009/102
Contents
Preface 3
Introduction 4
Market size 4
Gamblers 4Problem gambling 5
Betting 6
Bingo 10
Casinos 13
Gaming machines including arcades 18
Lotteries 21
Remote 23
Appendix 1 - Regulatory returns analysis 25
Appendix 2 - Terminology 26
Appendix 3 - Useful contacts 27
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Gambling Commission - Industry statistics 2009/10 3
Gambling industry data
Preface1. Detailed statistics relating to the gambling industry in Great Britain have been collated mainly from the
Gambling Commission (the Commission) regulatory returns made by licensed operators to the Commission,
and from data from gambling industry trade bodies. Regulatory returns must be completed by all licensed
gambling operators on either an annual or quarterly basis.
2. Data within this report covers the financial year period 1 April 2009 to 31 March 2010 unless stated otherwise.
3. The information contained in this document covers betting, bingo, casinos, arcades and gaming machines,
lotteries and remote gambling. It does not cover the National Lottery (except as a comparison) or spread
betting.
4. All figures for 2008/09 are final. Differences between the provisional 2008 figures already published and
2008/09 figures finalised in this document are a result of:a) a change in the reporting period from calendar year (2008) to fiscal year (1 April 2008 - 31 March 2009)
b) further analysis of the regulatory returns data which identified errors made by operators when
submitting data
c) the provisional data included estimations based on data received (see appendix 1) while the final
figures are taken from a more complete set of data received from the industry.
5. All 2009/10 figures are provisional, and therefore subject to amendment within future industry statistics
publications, because:
a) not all returns for the period have yet been received
b) in some instances, the Commission has had to provide estimated figures (see appendix 1) - these
figures are highlighted in italics
c) some returns are subject to outstanding queries.
6. The terminology used in this document is detailed at Appendix 2.
7. Further statistics and information relating to the Commission and its activities are contained in the annual
report for the financial year 1 April 2009 to 31 March 2010, available on the Commission website at
www.gamblingcommission.gov.uk
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IntroductionMarket size
During 2009/10 the British gambling industry, as regulated by the Commission, generated a gross gambling yield
(GGY - see Appendix 2) of 5.7 billion. This represents a 1% reduction on the previous year and reflects a trend
present across all but the non-remote betting and lottery sectors. The non-remote betting sector represents the largest
market within the industry with a 53% share, followed by the casino (14%) and bingo sectors (12%).
Figure 2 reflects the makeup of the industry by operating licences as of April 20101. The number of Commission
operating licences in force reduced by 171 to 3,997 compared to the same point during the previous year,
representing a 4% reduction.
Gamblers
Participation in gambling activities (2007 British Gambling Prevalence Survey)
The British Gambling Prevalence Survey (BGPS), carried out by NatCen on behalf of the Commission, sampled over
9,000 adults between 2006 and 2007 and was published in September 2007. It showed that 68% of the population
(about 32 million adults) had participated in some form of gambling activity within the past year. Excluding people
who had only gambled on the National Lottery in the last year, 48% of the population (about 23 million adults) had
participated in another form of gambling in the past year.
The most popular gambling activities in Britain in 2007 were the National Lottery Draw (57% had participated in
the past year), scratchcards (20%), betting on horse races (17%) and playing slot machines (14%). Only a small
proportion of people took part in the new forms of gambling available in Britain: for example 3% played on B2 gamingmachines and 6% of people used the internet to gamble2 (3% did online gaming like playing poker or casino games
and 4% placed bets with a bookmaker).
1 Omits B2B licences for comparison.
Fig 1: Gross gambling yield by sector Fig 2: Licences by sector
Fig 3: Changes in operator licences by sector
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Gambling Commission - Industry statistics 2009/10 5
A further BGPS was completed in 2010 and the results are due to be published in February 2011.
Participation in gambling activities (omnibus survey results)
The Commission has been using a quota sample omnibus survey to provide information on participation in gambling
for a number of years. We currently commission two separate, but complementary, sets of questions in telephone
omnibus surveys (conducted by ICM Research); one measuring participation in all types of gambling, and one which
monitors participation solely in remote gambling.
The data is published each quarter, currently based on an updated sample of 8,000 interviews (for each set of
questions) over the previous year.
As the omnibus surveys ask whether respondents have gambled in the past four weeks, the results obtained are not
directly comparable with those of the BGPS 2007 which looks at respondents gambling activity over the past week
and past year.
Participation in all gambling activities (an average of figures for the year to 31 March 2010*)
54.7% of the 8,000 adults surveyed said they had participated in at least one form of gambling in the previous
four weeks.
This figure of 54.7% compares with the 2009 calendar year figure of 55.2%. Questions measuring participation in
all gambling activities were first introduced in 2009 (following initial trials in 2008), therefore the earliest available
complete calendar year for this dataset is 2009.
The most popular gambling activity was the National Lottery (45.4% of respondents), followed by National Lottery
scratchcards (10.5%) and tickets for society or other good cause lotteries (9.9%).
Betting on horse races, private betting and gaming with family and friends, and fruit or slot machine gambling
were the next most popular activities (3.5%, 3.3% and 3.1% respectively).
Participation in remote gambling (an average of figures for the year to March 2010*)
Most remote gambling available to the British public is provided by operators based outside Britain and therefore
not regulated by the Commission. 10.7% of the 8,000 adults surveyed said they had participated in at least one form of remote gambling in the
previous four weeks. Around half of these had participated just in National Lottery products.
This figure of 10.7% compares with the 2009 calendar year figure of 10.5%, the 2008 calendar year figure of
9.7%, the 2007 calendar year figure of 8.8% and the 2006 calendar year figure of 7.2%.
The growth in participation in remote gambling is explained very largely by increased online participation in the
National Lottery. If those only playing National Lottery products remotely are excluded, 5.7% of respondents had
participated in remote gambling in the year to March 2010, compared with 5.7% in 2009, 5.6% in 2008, 5.2% in
2007 and 5.1% in 2006.
Overall, in the year to March 2010, 8.5% of respondents said they had purchased tickets remotely for the National
Lottery draw in the previous four weeks (either only or in addition to other types of gambling activity).
Remote gambling via a computer, laptop or handheld device was most popular (9.4% of all respondents),
followed by gambling via mobile phone (2.8%) and interactive/digital TV (1.7%).
* As the omnibus survey results are published quarterly, more up-to-date information is available at www.gamblingcommission.gov.uk.
Problem gambling
BGPS 2007 measured the levels of problem gambling in the adult population in Great Britain using two internationally
recognised scales, the Diagnostic and Statistical Manual of Mental Disorders 4th edition (DSM IV), and the Canadian
Problem Gambling Severity Index (PGSI). This allowed us to check for reliability within our survey and to compare our
findings with those found in similar studies around the world.
The DSM IV screen found that the rate of problem gambling in the adult population was 0.6%3 which equates to
about 284,000 adults. This is the same percentage of the population that DSM IV identified in 2000. The PGSI screen
identified 0.5%4 of the adult population with a gambling problem, or around 236,000 adults.
2 Using at least one form of online gambling.
3 To tolerance limits 0.5%-0.8%.
4 To tolerance limits 0.4%-0.8%.
http://www.gamblingcommission.gov.uk/research__consultations/research/research_programme/omnibus_surveys.aspxhttp://www.gamblingcommission.gov.uk/research__consultations/research/research_programme/omnibus_surveys.aspx -
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Betting
Structure of the betting industryThe non-remote betting industry is made up of both on-course and off-course betting operators. As at 31 March 2010,
590 individuals or organisations were licensed for the activity non-remote general betting standard (off-course) and
681 for the activity non-remote general betting limited (on-course). 23 operators were licensed for non-remote pool
betting as one of their activities.
This industry is dominated by five operators that account for 7,322 (over 80%) of all betting shops. The approximate
numbers of betting shops (excluding Northern Ireland) operated by each of these operators is as follows:
Table 1: Number of betting shops by operator
Organisation Total betting shops5 Percentage change
2008/09 2009/10
Ladbrokes 2,080 2,073 -
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On-course betting
Table 4: Number of on-course operator days
2008/09 2009/10 % change
Number of on-course operator days 57,845 53,541 -7%
Table 5: On-course betting turnover
Turnover
(2008/09)
m
Turnover
(2009/10)
m
%
change
Gross
profit
(2008/09)
m
Gross
profit
(2009/10)
m
%
change
Number
of bets
million
(2008/09)
Number
of bets
million
(2009/10)
%
change
Dogs 49 37 -24% 4 3 -25% 6 3 -50%
Horses 281 268 -5% 24 23 -4% 35 27 -23%
Other 9 12 33% 0.5 1.8 260% 0.6 0.9 50%
Total 339 317 -6% 29 28 -2% 42 31 -25%
Fig 4: Off-course betting turnover Fig 5: Off-course gross profit
Fig 6: On-course betting turnover Fig 7: On-course gross profit
Off-course betting turnoverOff-course betting gross profit
On-course betting turnover On-course betting gross profit
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Pool betting
Table 6: Pool betting turnover
Turnover
(2008/09)
m
Turnover
(2009/10)
m
%
change
Gross
profit
(2008/09)
m
Gross
profit
(2009/10)
m
%
change
Number
of bets
million
(2008/09)
Number
of bets
million
(2009/10)
%
change
Dogs 55 42 -24% 15 12 -20% 37 26 -30%
Football 59 57 -3% 47 45 -4% 34 29 -15%
Horses 378 356 -6% 85 78 -8% not available on a comparable basis
Other 1.7 1.7 0% 0.2
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Gambling Commission - Industry statistics 2009/10 9
Self exclusions recorded by operators
Table 8: Betting sector self exclusions
2008/09 2009/10 % change
Self exclusions 11,411 16,107 41%
Known breaches of self exclusion 3,979 8,366 110%
Number of individuals who cancelled their self exclusion
after minimum exclusion period
1,200 1,832 53%
The numbers of people who have self excluded and the numbers of people who have cancelled their self-exclusion
may be lower than these figures as individuals may have self excluded from more than one venue or operator and
thus been counted more than once. The number of breaches represents the number of separate incidents, rather than
the number of individuals.
Gambling where individuals were unable to prove their age
There were 519,452 recorded incidents when someone was challenged on entering a betting premises and was
unable to prove their age7. In addition, 70,184 incidents were recorded of someone who attempted to gamble, or
gambled, on a betting premises and, when challenged, was unable to prove their age.
Integrity in betting*
108 cases of suspicious betting activity have been reported to the Commission between 1 September 2007 and 31
March 2010, including 37 new cases since 1 October 2009. Of these, 74 were reported by betting operators under
licence condition 15.1 in the first instance with 34 coming from other sources, for example sports governing bodies,
the media or the public.
In 60 of these cases the grounds for suspicion of criminal activity have not been substantiated following an initialconsideration. A breakdown of the activities involved in those cases is provided below. Of the remainder, nine cases
are still at the preliminary assessment stage, 31 cases have been passed to the relevant sports governing body8 for
investigation and there are eight active investigations in which the Commission is involved.
Table 9: Suspicious betting activity (1 September 2007 to 31 March 2010)
Activity Cases closed to
30 September 2009
Cases closed
30 September 2009
31 March 2010
Total cases closed to
31 March 2010
Bowls 1 - 1
Boxing - 1 1
Cricket 1 - 1
Darts 2 - 2
Football 12 4 16
Golf 1 - 1
Greyhound racing 2 1 3
Horseracing 9 2 11
Rugby league 1 1 2
Snooker 5 2 7
Tennis 2 10 12
Non-sport 2 1 3
Total 38 22 60
* betting integrity figures are published twice a year so more up to date information is available at www.gamblingcommission.gov.uk
7 It is illegal for anyone under the age of 18 to enter a betting premises.
8 Sports Governing Bodies (SGBs) are responsible for ensuring compliance within their own sport. One of the results of the Sports Betting Integrity
Panel report published in February 2010 was the setting up of a new Code of Conduct on integrity in sports in relation to sports betting that includes
minimum standards which all sports shall observe and cover in their rules on betting.
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Bingo
Structure of the industryAs at 31 March 2010 228 operators held licences for non-remote bingo activities broken down as follows:
Table 10: Number of bingo licensees and premises as at 31 March 2010
at 31 March 2010
Type of licence holder Non remote bingo licences Total premises
Bingo clubs 101 496
AGCs converted to bingo clubs
during the year
31 72*
Total bingo clubs 132 5709
Holiday parks 20 112
Working mens clubs 76 76
Total 228 756
* this includes 10 AGCs that were converted into bingo clubs during the year by two organisations that already have a number of bingo clubs.
Table 11: Bingo clubs
Organisation Total premises
at 31 March 2009
Total premises
at 31 March 2010
% change
Buckingham Bingo Ltd 11 10 -9%
Carlton Clubs plc 14 14 0%
Gala Coral Group 158 146 -8%
Rank Group - Mecca Bingo Ltd 102 103 1%Top Ten Bingo 36 24 -33%
Independent/small operators 307* 199
Total 641* 496
* 2008/09 total includes converted AGCs, holiday parks and working mens clubs.
Table 12: AGCs converted to bingo clubs at 31 March 2010
at 31 March 2010
Organisation Total premises
Cashino Gaming Ltd 10
Namco Operations Europe Ltd 8
Thomas Estates Ltd 8
Thurston UK Ltd 8
Independent/small operators 38
Total 72
Table 13: Holiday parks, bingo licensees at 31 March 2010
at 31 March 2010
Organisation Total premises
Haven Leisure Limited 31
Park Holidays UK Ltd 27
Park Resorts Ltd 17
Independent/small operators 37
Total 112
9 77 bingo clubs operate more than one licensed bingo premises from the same location.
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Gambling Commission - Industry statistics 2009/10 11
General information about the bingo industryDespite a reduction in bingo sales during 2009/10 (see figure 11), employment within the sector has remained at the
same level. Gross gaming sales have reduced year on year since 2007/08. Performance has been more positive for
gaming machines gross profit within the sector which recorded a 7% increase during 2009/10.
Employees
Table 14: Bingo sector employees
2008/09 2009/10 % change
Number of employees (FTE10) 12,242 11,872 -3%
Number of employees (headcount) 17,332 16,922 -2%
Bingo turnover
Table 15: Bingo turnover by activity
Gross
gaming
sales
2008/09
m
Gross
gaming
sales
2009/10
m
%
change
Participation
fees
2008/09
m
Participation
fees
2009/10
m
%
change
Main Stage Bingo 724 708 -2% 167 172 3%
Mechanised Cash Bingo 550 563 2% 258 250 -3%
National Game 49 33 -33% 9 7 -22%
Prize Bingo 105 55 -48% 61 33 -46%
Total 1,428 1,359 -5% 495 462 -7%
Fig 11: Bingo sales by game type Figure 12: Bingo participation fees by game type
Table 16: Year on year bingo sector GGY
1 April to 31 March Gross gaming sales m % change from previous year
2008/2009 1,428 -12%
2009/2010 1,359 -5%
10 Full time equivalent.
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Gaming machines in bingo clubs
Table 17: Gaming machine gross profit
Machine category Machines (2009/10)* Gross profit (2009/10) m*
B3 3,046 50
B4 316 1.9
C 13,067 60
D 1,558 1.8
Aggregated categories** 100
Total 17,987 214
*figures taken from regulatory returns. As we do not regulate pubs, clubs, working mens clubs or FECs that dont have adult areas - data from those
sectors is not included in this table.
**where gross profit figures have been provided but not broken down by machine category.
Self exclusions recorded by operators
Table 18: Bingo sector self exclusions
2008/09 2009/10 % change
Self exclusions 337 294 -13%
Known breaches of self exclusion 36 21 -42%
Number of individuals who cancelled their self exclusion
after minimum exclusion period
92 87 -5%
The numbers of people who have self excluded and the numbers of people who have cancelled their self-exclusion
may be lower than these figures as individuals may have self excluded from more than one venue or operator and
thus been counted more than once. The number of breaches represents the number of separate incidents, rather than
the number of individuals.
Gambling where individuals were unable to prove their age
There were 27 recorded incidents when someone attempted to gamble, or gambled, on a bingo premises and, when
challenged, was unable to prove their age11.
11 It is illegal for anyone under the age of 18 to gamble on a bingo premises.
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Gambling Commission - Industry statistics 2009/10 13
Casinos
Structure of the casino industry
There were 141 casinos operating at 31 March 2010. Three companies own the majority of casinos in the industry,
namely the Gala Coral Group with 27 casinos, the Rank Group (Grosvenor Casinos and G Casinos) with 35 casinos
and Genting UK (Genting Casinos) with 44 casinos.
One operating licence has been issued by the Commission in 2009/10 in respect of the proposed eight small and
eight large casinos under the 2005 Act. As at 31 March 2010, three 2005 Act casino licences were held by operators.
One local authority advanced to the stage of inviting applications from potential operators and a number of others are
expected to follow suit during 2010/11. To date no premises licences have been issued (see page 16 for details of
locations).
Table 19: Casino ownership by operator
Total casinosat 31 March 2009
Total casinosat 31 March 2010
% change
Gala Coral Group 27 27 0%
Genting UK (Genting Casinos) 45 44 -2%
London Clubs International 11 10 -9%
Rank Group (Grosvenor and G Casinos) 32 35 9%
Other operators 30 25 -17%
Total 145 141 -3%
General information about the casino industry
Casino drop and win have both declined this year but attendance has increased during the year. Although there has
been a slight decline in numbers of gaming machines in casinos, gross profit from machines has increased. However
table games remain the principal gambling activity in the sector, accounting for around 85% of income.
Employees
Table 20: Casino sector employees
2008/09 2009/10 % change
Number of employees (FTE12) 12,082 11,826 -2%
Number of employees (headcount) 13,585 13,696 1%
Casino attendanceTable 21: Casino attendance
Scotland North Midlands &
Wales
South Other
London
London
high end
Total
Millions
2008/09 1.5 4.7 3.9 2.9 3.5 0.136 16.6
2009/10 1.7 4.8 3.9 2.9 3.6 0.154 17.1
There were over 17 million visits to casinos in Great Britain between April 2009 and March 2010, an increase of
400,000 over the previous year.
12 Full time equivalent
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Gambling Commission - Industry statistics 2009/10 15
13 Drop = money exchanged for gaming chips. Win/house win = amount retained by the casino.
Drop and Win13
Table 23: Year on year casino drop and win by region
Region Casinos
operating
Year Drop % change House win % change House win
1 April to
31 March m m %
Scotland 15 2009/10 212 0% 33 -2% 16
14 2008/09 212 5% 34 5% 16
North 38 2009/10 654 -2% 97 1% 15
38 2008/09 669 0% 96 -6% 14
Midlands
and Wales
38 2009/10 570 -3% 83 -2% 14
38 2008/09 588 -1% 84 -4% 14
South 27 2009/10 400 -4% 61 -7% 15
28 2008/09 415 -11% 66 -11% 16
High end
London*
6 2009/10 987 -1% 128 -15% 13
6 2008/09 1,000 16% 151 36% 15
Other
London
17 2009/10 1,567 --5% 238 -4% 15
19 2008/09 1,645 1% 247 -1% 15
Great
Britain total
141 2009/10 4,391 -3% 641 -5% 15
143 2008/09 4,529 2% 679 3% 15
* Six casinos identified by the National Casino Industry Forum (NCIF) - Crockfords, Aspinalls, Clermont Club, The Ritz, Les Ambassadeurs, Maxims
Casino.
The drop figures above do not include monies wagered on the Casino Stud Poker progressive jackpot
Table 24: Total drop by game*
1 April to
31 March
Elec-
tronic
Roulette
m
American
Roulette
m
Blackjack
m
Trial and
other
Games
m
Casino
Stud
Poker
m
Craps
m
Punto
Banco
m
Three
Card
Poker
m
Elec-
tronic
Multi-
game
m
Total
m
2009/10 743.3 2,140.0 713.2 23.7 8.7 13.2 426.1 189.9 6.1 4,264.2
2008/09 730.3 2,257.9 775.1 23.8 14.9 17.9 400.7 207.4 4,428.0
* these figures do not include figures for unallocated drop.
Over 30 trials of new casino games and games variants were undertaken during the year.
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Location of Casinos2005 Act Casinos
Under Section 175(4) of the Gambling Act 2005, 16 local council (the licensing authority) areas were determined as
potential locations for casinos, as follows. One large casino can be permitted to be licensed in each area of: Great
Yarmouth; Kingston-upon-Hull; Leeds; Middlesbrough; Milton Keynes; Newham; Solihull; and Southampton.
One small casino can be permitted to be licensed in each area of: Bath and North East Somerset; Dumfries and
Galloway; East Lindsey; Luton; Scarborough; Swansea; Torbay; and Wolverhampton. At 31 March 2010 no
premises licences had been issued for new casinos by the licensing authorities concerned.
1968 Act Casinos - licences not operational as at 31 March 2010
19 licensed but closed
30 licensed but not operating (of which 3 are extensions to, or replacements for, existing licences).
The position at 31 March 2010 was that there could be a theoretical maximum of 187 (141 casinos currently operating
plus 19 licensed but currently closed, plus 30 licensed but not operating, minus 3 replacement licences). 1968 Act
casinos including three casinos which specialise in card room activities. Licences for 1968 Act casinos are no longer
issued.
1968 Act casino permitted areas
Areas in which the licensing of premises for casino gaming is permitted showing the number of licensed casinos
operating on 31 March 2009 and 31 March 2010:
Table 25: 1968 Act casino permitted areas
Licensing Area at 31
March
2009
at 31
March
2010
Licensing Area at 31
March
2009
at 31
March
2010
Licensing Area at 31
March
2009
at 31
March
2010
England England England
Birkenhead 1 1 Luton 3 3 Stoke-on-Trent 2 2
Birmingham 7 7 Manchester 6 6 Sunderland 1 1
Blackpool 3 2 Margate 2 1 Teesside 1 1
Bolton 2 2 Newcastle-upon-Tyne 3 3 Torbay (Torquay) 1 1
Bournemouth 2 2 Northampton 4 3 Walsall 1 1
Bradford 2 2 Nottingham 5 5 West Bromwich 1 1
Brighton 3 3 Plymouth 2 2 Wolverhampton 2 2
Bristol 3 3 Portsmouth & Southsea 3 2
Coventry 3 3 Ramsgate 1 1 London 25 23
Derby 2 2 Reading 2 2
Dudley 1 1 Ryde 0 0 Wales
Great Yarmouth 3 3 Salford 2 2 Cardiff 3 3
Hove 1 1 Scarborough 1 1 Swansea 2 2
Huddersfield 1 1 Sheffield 3 3
Kingston-upon-Hull 2 2 Southampton 3 3 Scotland
Leeds 4 5 Southend-on-sea 3 3 Aberdeen 4 4
Leicester 3 3 Southport 1 1 Dundee 1 2
Liverpool 3 3 Stockport 2 2 Edinburgh 4 4
Glasgow 5 5
Total number of operating casinos 145 141
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Gambling Commission - Industry statistics 2009/10 17
Self exclusions recorded by operators
Table 26: Casino self exclusions
2008/09 2009/10 % change
Self exclusions 6,072 6,205 2%
Known breaches of self exclusion 381 593 56%
Number of individuals who cancelled their self
exclusion after minimum exclusion period
868 1,303 50%
The numbers of people who have self excluded and the numbers of people who have cancelled their self-exclusion
may be lower than these figures as individuals may have self excluded from more than one venue or operator and
thus been counted more than once. The number of breaches represents the number of separate incidents, rather than
the number of individuals.
Gambling where individuals were unable to prove their age
There were 77 recorded incidents when someone was challenged on entering a casino and was unable to prove their
age14. In addition, 29 incidents were recorded of someone who attempted to gamble, or gambled, in a casino and,
when challenged, was unable to prove their age.
14 It is illegal for anyone under the age of 18 to enter a casino.
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Gaming machines including arcades
Structure of the industryTable 27: Number of gaming machine manufacturers, suppliers, AGCs and FECs
at 31 March 2009 at 31 March 2010 % change
1968 ActSection 27 certificate
holders15367 252 -31%
2005 Act
Machine suppliers 21715 317 46%
Sub total 584 569 -3%
Machine manufacturers 6616 73 11%
Adult Gaming Centre
(AGC)
632 612 -3%
Family EntertainmentCentre (FEC) 319 274 -14%
Overall the number of gaming machine supplier licence holders as issued under both the Gambling Act 2005 and
Section 27 certificate holders has decreased by 3% in 2009/10. The number of Adult Gaming Centre (AGC) and
Family Entertainment Centre (FEC) licence holders has decreased by 3% and 14% respectively whereas those
holding a licence to manufacture gaming machines has increased by 11% during the same period.
Figure 15: Breakdown of the arcade sector by market
15 Section 27 certificate holders must apply for an operating licence under the 2005 Act when their certificate expires.
16 Revised figures.
Gaming machine suppliers
The primary business of machine suppliers is the supply and maintenance of gaming machines on behalf of theoperator, usually on a rental basis. Larger suppliers are identified as those that supplied the greatest number of
machines16 to operators during 2009/10:
AMG Leisure Ltd
Crown Leisure Ltd
Dransfields Novelty Company Ltd
Gamestec (Danoptra)
Inspired Group (UK) Ltd
RLMS (Danoptra)
Sceptre Leisure Solutions Ltd
Wessex Coin Ltd.
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Table 28: Gaming machine categories
Category
of machine
Maximum stakes and prizes Number of machinespublicly available
at 31 March 2010*Previously classed as Stake Prize
A jackpot machines unlimited unlimited 0
B1 jackpot machines 2 4,000 2,713
B2 fixed odds betting terminals (FOBTs) 100 500 32,112
B3 jackpot machines 1 500 11,828
B4 jackpot machines 1 250 508
C amusement with prizes machines 1 70 51,192
D amusement with prizes machines 5 (cash)
8 (non-
monetary)
- 46,201
Total 144,554
*figures taken from regulatory returns. As we do not regulate pubs, clubs, working mens clubs or FECs that dont have adult areas - data from those
sectors is not included in this table. Last years figures provided by BACTA included those sectors.
Number of employees
Table 29: Arcade employees
2008/09
AGC
2009/10
AGC
% change 2008/09
FEC
2009/10
FEC
% change
Number of employees (FTE18) 13,133 13,296 1% 5,384 5,554 3%
Number of employees (headcount) 21,184 18,792 -11% 7,870 7,707 -2%
Number of casual workers (minimum) 1,135 853 -25% 817 278 -66%
Number of casual workers (maximum) 3,076 1,737 -44% 2,138 1,710 -20%
Table 30: Gaming machine manufacturer and supplier employees
2008/09Manufacturers
2009/10Manufacturers
% change 2008/09Suppliers
2009/10Suppliers
% change
Number of employees (FTE18) 1,993 1,921 -4% 6,259 5,999 -4%
Number of employees
(headcount)
2,025 1,955 -3% 6,689 6,061 -9%
Gaming machine manufacturers
The primary business of machine manufacturers is the design and manufacture of new game concepts for machines
in categories B D, including cranes and pushers. Larger manufacturers are identified as those that supplied the
greatest number of machines17 into the market during 2009/10:
Astra Novomatic
Barcrest / IGT/Cyberview
Bell Fruit (Danoptra)
Global Draw
Inspired Gaming (UK) Ltd
Project Coin Machines Ltd.
17 Including dedicated/greened machines, terminals or games.
18 Full time equivalent.
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Gambling Commission - Industry statistics 2009/1020
Gaming machines in AGCs and FECs
Table 31: AGC machine numbers and gross profit
Machine category Machines (2009/10)* Gross profit (2009/10) m*
B3 9,126 87
B4 181 0.6
C 35,723 79
D 19,202 29
Aggregated categories** 188
Total 64,232 384
*figures taken from regulatory returns. As we do not regulate pubs, clubs, working mens clubs or FECs that dont have adult areas - data from those
sectors is not included in this table.
**where gross profit figures have been provided but not broken down by machine category.
Table 32: FEC machine numbers and gross profit
Machine category Machines (2009/10) Gross profit (2009/10) m
C 3,652 10
D 26,488 63
Aggregated categories* 15
Total 30,140 88
*where gross profit figures have been provided but without any machine numbers.
Self exclusions recorded by operators
Table 33: Arcades self exclusions
2008/09
AGC
2009/10
AGC
%
change
2008/09
FEC
2009/10
FEC
%
change
Self exclusions 2,671 2,586 -3% 200 176 -12%
Known breaches of self exclusion 133 113 -15% 10 7 -27%
Number of individuals who cancelled their self
exclusion after minimum exclusion period
649 691 6% 86 68 -20%
The numbers of people who have self excluded and the numbers of people who have cancelled their self-exclusion
may be lower than these figures as individuals may have self excluded from more than one venue or operator and
thus been counted more than once. The number of breaches represents the number of separate incidents, rather than
the number of individuals.
Gambling where individuals were unable to prove their age
There were 8,645 recorded incidents when someone was challenged on entering an AGC and was unable to prove
their age19. In addition 554 incidents were recorded of someone who attempted to gamble, or gambled, in an AGC
and, when challenged, was unable to prove their age.
There were 206 incidents recorded of someone who attempted to gamble, or gambled, on prohibited machines20 in an
FEC and, when challenged, was unable to prove their age. Children are allowed in FECs.
19 It is illegal for anyone under the age of 18 to enter an AGC.
20 Category C machines are permitted in licensed FECs but under 18s cannot play them.
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Gambling Commission - Industry statistics 2009/10 21
Lotteries
Lotteries
Structure of the industry
As at 31 March 2010 419 non-commercial organisations were licensed to promote society lotteries. Those societies
held 419 non-remote lottery operating licences and 96 remote lottery operating licences.
A society is defined as non-commercial if it is organised for charitable, sporting, cultural or other purposes apart from
private or commercial gain.
Societies may employ a licensed external lottery manager (ELM) to promote all or part of their lottery on their behalf.
As at 31 March 2010, 27 organisations were licensed as External Lottery Managers (ELM). Those ELMs held 24 non-
remote ELM operating licences and 10 remote ELM operating licences.
Table 34: Lottery licences 2010at 31 March 2009 at 31 March 2010 % change
Society lotteries 469 515 10%
ELMs 34 34 0%
(These figures include remote and non remote lottery operating licences.)
At the time the Gambling Act 2005 was introduced in September 2007 transitional arrangements were put in place for
society lotteries holding Gaming Board registrations. These registrations lasted for three years and in cases where
the registration still had time to run society lotteries were granted converted licences for the remainder of the period.
When these converted licences expire societies are required to apply to the Commission for a full lottery operating
licence if they wish to continue promoting a large society lottery. Converted licences ceased to exist after the end of
August 2010. The decline in society lotteries since 2008 can be explained by the fact that some of the smaller society
lotteries decided not to apply for an operating licence and in future they will promote their lottery as a small societylottery under a local authority registration.
Lottery proceeds, expenses and prizes
Table 35: Lottery proceeds, expenses and prizes taken from lottery returns
1 April to
31 March
Number of
lotteries
Proceeds
(ticket sales) Expenses held Prizes Balance
m m
% of
proceeds m
% of
proceeds m
% of
proceeds
2008/09 10,224 178.5 49.5 27.7 35 19.6 94.8 53.1
% change 8% 5% 25% - 17% - -6% -
2009/10 10,300 194.2 57.8 29.8 38.3 19.7 99.6 51.3
% change 1% 9% 17% - 9% - 5% -
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Gambling Commission - Industry statistics 2009/1022
Gambling where individuals were unable to prove their ageThere were no incidents recorded by ELMs when someone under the age of 16 attempted to gamble, or gambled, in a
lottery and, when challenged, was unable to prove their age.
General information about lotteries
Employees
Table 36: ELM employees
2008/09 ELM 2009/10 ELM % change
Number of employees (FTE21) 669 579 -13%
Number of employees (headcount) 861 729 -15%
21 Full time equivalent.
Fig 16: Lottery proceeds
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Gambling Commission - Industry statistics 2009/1024
Whilst it is widely recognised that the British remote market has continued to record growth, the market as regulated
by the Commission has recorded a reduction in GGY, a reduction in the number of employees within the sector andreductions in the number of active accounts and the number of new player registrations. At the same time the amount
wagered on remote gambling (excluding betting exchanges for which the Commission does not obtain turnover data),
has increased, as has the value of funds held in player accounts.
General information about remote betting, bingo and casino
Employees
Table 38: Remote sector employees
2008/09 2009/10 % change
Number of employees (FTE23) 8,577 8,287 -3%
Self exclusions recorded by operators
Table 39: Remote sector self exclusions
2008/09 2009/10 % change
Self exclusions 47,405 40,351 -15%
Known breaches of self exclusion 7,186 7,478 4%
Number of individuals who cancelled their self
exclusion after minimum exclusion period
1,556 1,519 -2%
The numbers of people who have self excluded and the numbers of people who have cancelled their self exclusion
may be lower than these figures as individuals may have self excluded from more than one site or operator and thusbeen counted more than once. The number of breaches represents the number of separate incidents, rather than
the number of individuals. The majority of the known breaches of self exclusion reported above are for cases where
the operator has successfully detected an attempt by a customer to breach their self exclusion agreement and the
operator has prevented them from gambling.
Gambling where individuals were unable to prove their age
There were 108 incidents recorded of someone who attempted to gamble, or gambled, online and, when challenged,
was unable to prove their age24.
Customer accounts
Table 40: Number of customer accounts and funds held
2008/09 2009/10 % change
Customer accounts (for Commission licensed facilities) 17,784,132 17,160,876 -4%
Active customer accounts25 5,415,770 4,283,673 -21%
New player registrations 5,674,586 4,896,705 -14%
Funds held in customer accounts 283m 288m 2%
Gross gambling yield
Table 41: Remote sector GGY
2008/09 2009/10 % change
Gross gambling yield for remote betting,
bingo and casino
714m 634m -11%
23 Full time equivalent.
24 It is illegal for anyone under the age of 18 to gamble online with the exception of football pools and lotteries where the legal age is 16.
25 Accounts that have been active during the previous 12 months.
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Gambling Commission - Industry statistics 2009/10 25
Appendix 1
Appendix 1Regulatory returns analysis (methodology)
Regulatory returns must be completed annually by most operators and quarterly by some operators (the large betting
operators, casino and remote operators). The date on which returns fall due depends on the date chosen by the
particular licence holder, for example, it may coincide with an organisations own reporting cycle, may be on an annual
calendar year basis or run from 1 September to 31 August in line with the date that the 2005 Act came into force. In
addition:
annual regulatory returns must be submitted within 42 days of the date on which the return falls due
quarterly returns must be submitted within 28 days of the date on which the return falls due
lottery submissions must be made within 90 days of a draw being made or of the last scratch-card being sold.
This means that in some instances the Commission has had to provide estimated figures for the period 1 April 2009 to
31 March 2010. These estimated figures are highlighted in italics throughout this document. The table below indicates
how we make that estimation.
When providing figures covering a particular period the Commission includes all returns that fall wholly or partially
within that reporting period. Where the return covers only part of the period in question, the figure has been adjusted
to produce an estimate for the full year. For example, an operator with a reporting year running to 1 December will not
yet have provided data for the latter four months of the period 1 April 2009 to 31 March 2010 (return due 11 January
2011); in this case the annual figures on the return to 1 December 2009 have been taken as a proxy for the full
calendar year.
Please note that all figures for 2009/10 are provisional and therefore subject to amendment within a future industry
statistics publication.
31/3/2010
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Gambling Commission - Industry statistics 2009/1026
Appendix 2
Appendix 2Terminology
Account - an account represents an entity (for example, public limited company, limited company, partnership,
individual) that holds an operating licence.
Gross gambling yield (GGY) - the amount retained by operators after the payment of winnings but before the
deduction of the costs of the operation.
Gross profit - for the purposes of this document, gross profit is defined in the same way as GGY above.
Licence - an account may incorporate one or more licences. There are three types of licence that an operator
account can hold and these are non-remote, remote and ancillary.
Licensed activity - a licence may authorise one or more activity. A licensed activity is the actual type of gambling/gaming function provided by the operating licence such as bingo or a lottery. These licensed activities can be grouped
under sectors, and some sectors may incorporate one or many licensed activities.
Sector the area of a particular gambling activity, eg, the betting sector, the arcades sector.
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Gambling Commission - Industry statistics 2009/10 27
Useful contactsOrganisation Address Website and email
Association of British
Bookmakers (ABB)
Warwick House, 25 Buckingham Palace Road, London,
SW1W 0PP
www.abb.uk.com
Betting Exchange Trade
Association (BETA)
PO Box 34467,
London W6 9WS
www.betfair.com
Bingo Association Lexham House, 75 High Street, North Dunstable,
Bedfordshire LU6 1JF
www.bingo-association.co.uk
British Amusement
Catering Trade
Association (BACTA)
Alders House, 133 Aldersgate Street,
London EC1A 4JA
www.bacta.org.uk
British Association ofLeisure Parks, Piers and
Attractions (BALPPA)
Suite 12, 37 Tanner Street,London SE1 3LF
www.balppa.org
British Beer & Pub
Association
Market Towers, 1 Nine Elms Lane,
London SW8 5NQ
www.beerandpub.com
British Holiday & Home
Parks Association Ltd
(BHHPA)
Chichester House, 6 Pullman Court,
Great Western Road, Gloucester GL1 3ND
www.bhhpa.org.uk
British Horseracing
Authority (BHA)
75 Holborn,
London WC1V 6LS
www.britishhorseracing.com
Business in Sport and
Leisure (BISL)
17a Chartfield Avenue, Putney,
London SW15 6DX
www.bisl.org
[email protected] Machines
Manufacturers Group
(CMMG)
Buchanan House, 3 St Jamess Square,
London SW1 Y 4JU
Casino Operators
Association (COA)
86 Jermyn Street,
London SW1Y 6JD
www.casinooperators
association.org.uk
Financial Services
Authority (FSA)
25 The North Colonnade, Canary Wharf,
London E14 5HS
www.fsa.gov.uk
GamCare 2nd Floor, 7-11 St Johns Hill,
London SW11 1TR
www.gamcare.org.uk
Gordon House
Association
Gordon House Central Office, 114 Wellington Road,
Dudley, West Midlands DY1 1UB
www.gordonhouse.org.uk
Horserace Betting Levy
Board
Parnell House, 25 Wilton Road,
London, SW1V 1LW
www.hblb.org.uk
Hospice Lotteries
Association
Ty Hafan Childrens Hospice, St Hilary Court,
Copthorne Way, Calderhouse Cross,
Cardiff CF5 6ES
www.hospicelotteries.org.uk
Independent Betting
Adjudication Service
PO Box 62639,
London EC3P 3AS
www.ibas-uk.com
Lotteries Council 42 Kynston Road,
Shrewsbury SY1 2UN
www.lotteriescouncil.org.uk
Administration of
Gambling on Tracks Ltd(AGT) & National Joint
Pitch Council (NJPC)
3a Kings Hall, St Ives Business Park,
St Ives, Cambridgeshire PE27 4WY
www.njpc-ltd.co.uk
Appendix 3
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National Casino Industry
Forum (NCIF)
Carlyle House, 235 - 237 Vauxhall Bridge Road, London
SW1V 1EJ
www.nci-forum.co.uk
Remote Gambling
Association
6th Floor, High Holborn House, 52-54 High Holborn,
London WC1V 6RL
www.rga.eu.com
Responsible Gambling
Fund & Responsible
Gambling Strategy Board
16 St Martins le Grand,
London EC1A 4EN
www.rgfund.org.uk
www.rgsb.org.uk
Scottish Independent
Bookmakers Association
(SIBA)
White Craigs House,
Glasgow G46 6SN
Pools PromotersAssociation Walton House, Charnock Road,Liverpool L67 1AA [email protected]
The GREaT Foundation 35 Piccadilly,
London W1J 0DW
www.thegreat
foundation.org.uk
info@thegreat
foundation.org.uk
The Racecourse
Association (RCA)
Winkfield Road, Ascot,
Berkshire SL5 7HX
www.britishracecourses.org
info@racecourse
association.co.uk
The Racecourse
Promoters Association
(RCPA)
24 Lancashire Road, Bishopston,
Bristol BS7 9DL
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