Download - FutureWorld. Location Based Services
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The Social Media MasterClass 2011
The Social ImperativeLocati on Based Services
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Coming up…
Another “next big thing”!
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Location is powerful because it adds a layer of relevance.
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Location services in the real world...
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Breakfast.Courtesy...
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Marketers!
How about dropping virtual product into the
real world?
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Success!
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But.
Location Services raise fulfilment to critical status.
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Why so much oversharing?
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A story of Grannies, how easy it is to share music and how Brittanica bet the house against humans freely giving their time to edit an encyclopedia…
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Oversharing is creating and killing entire industries...
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Back to location…
What could it mean for business?
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Locate a shop / ATM / general service near me…
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Locate a shop with the same item at a cheaper price…
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Communications and experiences that activate on location – even if that location isn’t your establishment.
(Wine at a restaurant, buying wine at Macro,
tasting Wine on a wine farm)
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Roving salesman!
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www.futureworld.co.za
Andy Hadfield@[email protected]
Images, sources and quotes credited in slides/slide notes where appropriate. All content Copyright FutureWorld and Andy Hadfield. All Rights Reserved.