Download - Future of Social Media in India
EXPLORING THE FUTURE OF SOCIAL MEDIA IN INDIA.
Economic times
•The new Indian consumer
•Social media’s role & opportunities
Economic times
India is the youngest country in the world& in the next 10 years 25% of the world’s workforce will be Indian.
Meet India’s digital natives
FROM “I CAN”TO “I WILL”
India today ‘Secret life of Indian teens’ ,feb 2011 issue
Technology:Creating a new Indian culture.
Rise of the creative class
& the ideas economy.
From life struggle to lifestyle challenges.
“The changing consumer will change the
role that social media plays in his/her life - here’s what social media could be like in the future & the opportunities it will
present to people & brands
”
www.nataliedee.com/
#1:SOCIAL MEDIA WILL BE USEFUL + FUN & NOT JUST FUN.
Do MORE, Do BETTER BY BEING MORE SOCIAL.
Get an education or solve a problem without ever leaving the network.
#2UGC to Co-creation
CO-CREATE FOR FUN.
Co-Create to better something,make a difference…
…or simply to be part of something inspiring.
#3:Content discovery will be smarter, more relevant & peer–recommended
‘What to follow’ instead of who to follow, things you ‘could like’ instead of things you like
#4:Power to thegroup
Gather your group through your phone, buy hyperlocal
Even before you buy, make shopping decisions with your friends
GROUP DATING:A SURPRISE SUCCESS STORY
#5:Video will become the next big thing in self expression as viewership will continue to grow
Mckinsey
YOUTUBE FOR PERSONAL PUBLISHING.
Mckinsey
Video ADS FOR SMALL BUSINESS
Mckinsey
#6:Social media will enable real world social change
Micro measures that cost (you) nothing
Brands actualizing change in partnership with consumers
Mckinsey
#7:Social media tools will augment other media
Simple ways to make anything social, even live events
Making packaging more social.
#8:Social media will improve real-life, location based experiences
CuratedContent + deals
Location services will help indians stay connected to india, anywhere
& of course, there will be some unintended consequences...
1. Social media will be useful + fun2. Co-creation in groups3. Smarter content discovery 4. Groups will become more powerful 5. Video: next big thing for self-expression6. Social media for real world change7. Other media will go social 8. Social tools will improve real life, location based
experience
