Download - Future of Retail
The Future of Retail
TapSense # 1 Platform for Mobile Marketing
By Gregory Kennedy, VP of Marketing
The 19th Century Introduced Mass Production
And The Consumer Society Was Born
Retailers Quickly Embraced Marketing
The Industry Continued to Evolve
And Grow
Post WW2 The Car Changed How We Live
It Also Brought Destination Shopping Malls
Today Retail is a $15 Trillion Industry (26% of GDP)
It’s Something We All Experience
And Enjoy
Other Innovations Emerged in the 19th Century
The Telegraph Connected the World
Soon the Telephone Emerged
It Evolved As Well
It Evolved Significantly
The 20th Century Saw it’s Share of Innovation
Computing Transformed Everything
Now it’s All Converging Into One Device
“A whopping 56% of all of Fab’s revenue in the U.S. was via our mobile apps on Christmas in the U.S. — a new single day record.”
Jason Goldberg,CEO of Fab
“Mobile sales for Amazon.com Inc. will reach $4 billion in mobile sales in 2012.”
Internet Retailer ResearchThe Mobile 400
“eBay mobile finished [2012] with $13 billion in volume – more than double the prior.”
John Donahoe,CEO of Ebay
350 Million iPhones Shipped Globally
Q3 '07
Q4 '07
Q1 '08
Q2 '08
Q3 '08
Q4 '08
Q1 '09
Q2 '09
Q3 '09
Q4 '09
Q1 '10
Q2 '10
Q3 '10
Q4 '10
Q1 '11
Q2 '11
Q3 '11
Q4 '11
Q1 '12
Q2 '12
Q3 '12
Q4 '12
Q1 '13
0.00
10.00
20.00
30.00
40.00
50.00
60.00
Source: Apple
120 Million iPads Shipped Globally
Source: Apple
Q3 '10 Q4 '10 Q1 '11 Q2 '11 Q3 '11 Q4 '11 Q1 '12 Q2 '12 Q3 '12 Q4 '120
2
4
6
8
10
12
14
16
18
Source: NetMarketShare
Over 61% of Mobile Traffic is iOS
62%
22%
8%
2% 2%3%
Safari
Android Browser
Opera Mini
Chrome
Microsoft Internet Explorer
Other
0
100
200
300
400
500
600
700
800
Source: Google and Apple
Even With More Android Devices Shipped
750 Million
500 Million
Android iOS
In Q1 2013 81% of TapSense 2013Impressions Are From iOS
Source: TapSense
Q1 2012 Q1 2013
iOS; 61
Android; 49
iOS; 81
Android; 19
Why iOS is Great for Retailers
Affluent DemographiciPhone Avg annual household income $105,200 (Forrester)
Live in US80% of iPhones are sold in the US (Apple)
Active Shoppers88.3% of 2012 Black Friday tablet shopping from iPad (IBM)
Impulse Buying
Happy Hour
Ease of Use
From Ecommerce to Mcommerce
Push Notifications
Time of Day Based Promotions
Touchscreen Device Intuitive
The PC is Officially in DeclineSales Drop 14% in Q1 of 2013
Source: Needham and IDC
Nearly 1 million iPads to U.S. schools in the 3rd quarter 2012
iPad is The Ultimate Convergence Device
50% of inflight wifi traffic is from iPads (Gogo InFlight)
40% of mobile ecommerce website traffic is from iPads (Monetate)
Avg order value in ecommerce is higher on iPad than PC (Adobe)
The Tablet is the Future of All Retail
Even in Physical Stores
Which There Will be Less Off
Mall Investment at 35 Year Low, Vacancy Rates Near All Time High
Source: Reis and CalcualtedRiskBlog
Storefronts Will Transform
Digital to Physical
Mcommerce Everywhere for Everyone
Takeaways for Retailers
A Focus on Brand and Channel Creates Differentiation
Mobile to Physical Retail Innovation Big Opportunity
Provide Tools to Help Facilitate Peer to Peer Selling
Marketing Platform Implementation Key to Future Success