Download - Future Communication
Transcript
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Why is there so much bad advertising?
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There is no demand for messages
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Dialogue is where brands are made
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Consumers will give way to participants
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But because ideas connect us more than relationships…
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... what a brand DOES matters more than what it SAYS
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This helps to create stories other people will want to tell
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Which is good for brands because authentic voices build trust
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N.B. It's not the technology but the sociology that's driving this
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In the post-traditional order, self-identity is not inherited or static; rather, it becomes a reflexive project
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WHAT?
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You are what you share!
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So, how do we know when we’re getting it right?
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In conclusion
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because