FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Fronteer StrategyElevator Validation & Co-creation
- Flyer
Amsterdam, 2013
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Bring your concepts
to the next level
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
๏ One half-day pressure cooker for insights & inspiration
๏ Compact, structured, interactive & engaging
๏ Have a real dialogue with your consumers
๏ Concrete results & ideas, strategic recommendations
๏ Create solid ground to take your concept to the next level
๏ Works for Brand propositions, Innovations, Campaigns, Products, Services, Apps, etc.
What is Elevator?
A compact research tool to validate & enrich your concept in co-creation with hand-picked users and expert consumers
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
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Qualitative & quantitative input
Personal worksheets Enrich & co-create
3Validation & plenary discussion
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
What Elevator looks like
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Los Angeles
Amsterdam Mexico City
3Mumbai
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Where we’ve been
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BUGABOO case
Donkey validation & co-creation
‣ Objective: Validate and co-create new portfolio propositions
‣ Method: Expert consumer co-creation with urban parents in LA, Amsterdam
‣ Results: Successful positioning of new stroller concept
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FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Red Dot Design Award winner 2011
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PHILIPS case
Kitchen appliances for the future
‣ Objective: Find food & kitchen themes & technologies with most future potential
‣ Method: Online & offline lead user validation & co-creation in China & Germany
‣ Results: New insights, enriched kitchen concepts, product roadmap for 2020
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VERKADE case
New cookie concepts
‣ Objective: Find opportunities for growth, validate & enrich new cookie concepts
‣ Method: Lead user validation & co-creation, concept & proposition development
‣ Results: Insights, improved concepts, a clear positioning strategy, successful launch
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NOKIA case
Asha validation & co-creation
‣ Objective: Validate and co-create new propositions for mobile phones
‣ Method: Consumer co-creation - China, Indonesia, Thailand, Nigeria, Mexico, India
‣ Results: Successful launch of new product range, new marketing approach
A 3-phased process
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An Elevator session consists of three main phases:
CO-CREATEVALIDATE
Expert consumers suggest improvements
& discuss other ideas
Client presents concept and
consumers give feedback
SHARE
Expert consumers share their vision
on topic at hand
VISION CONCEPTS
3. REPORTING
Presentation, summary & write-up after 2 weeks
Focus:- Concrete next steps- So-what- Strategic recommendations- Keep discussion going online
How we work
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A typical Elevator process takes 6 weeks from start to finish, resulting in valuable insights, improvements & new ideas
1. PREPARATION
4 Weeks lead-time1 Kick-off
Focus:- Analysis- Participant recruiting- Customised session set-up- Clear concept demonstration
2. VALIDATE & ENRICH
3 - 6 hrs Elevator Session Validation & Co-creation
Focus:- Open & strategic discussion- Clear questioning - Plenary & sub-groups- Concrete improvements
6 - 8 expert consumers per session, all quick thinkers, open, creative, critical and constructive.
Who are our expert consumers?
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Elevator participants are hand-picked by our Expert Connectors to fit a specific profile, depending on the challenge, e.g.:
HEAVY COFFEE
DRINKERS
MOBILE SAVVY
STUDENTS
YOUNG BLOGGING
MOMS
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
“Fronteer’s open mindedness adds value because co-creating the future can only be done by being open for
the unknown, new combinations and new ways of working”
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- Manager Global Design & Concept Heineken
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Please contact us for Elevator requests & details
Our project fees include:Preparation, analysis, recruiting,
tailor-made session set-up, moderation, reporting, strategic recommendations, venue, incentives
+31 (0) 20 475 0555
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
Find our current co-creation challenges at
www.fronteerstrategy.com/challenges
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
We deliverClarity and Concepts for growth
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We loveTo be ‘at the frontier’,where new value is created
We believe in‘Collaborate or Die’
We connectResearch to Action
We areStrategy Consultants, creative & brand-driven. Experts in co-creation
FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.
www.fronteerstrategy.com
@fronteerstrat
www.facebook.com/fronteerstrategy