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FROM PATHWAYS TO DIRECT ENTRYICEF Berlin, October 2017
Tuukka Hinttula, VP Global Recruitment, Direct Entry
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WE’VE COME A LONG WAY IN THE LAST 10+ YEARS
But where do we go from here?
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INTO PARTNER PORTAL AND GLOBAL APPLICATION
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WHY PARTNER PORTAL?
• Course Search– A fastest way to find the most suitable
program for your student, including degree, pathway and English courses
Global App– Apply for up to 5 universities online with no
application fee, fast turnaround time and excellent regional support
• Downloads – Access and download university’s
prospectuses, application guides, pathway brochures, concertinas and more available in one place, one click away
• News– Stay on top of our exciting developments
and updates from across our Partners’ network
• People – Meet our senior management and
recruitment teams
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10,000 applications
received ‘July 2017’
70% adoption
‘Sept 2017’
DIGITALLY ENABLED RECRUITMENT – MAKING US EASIER TO DO BUSINESS WITH
Launched the Agent Partner Portal with the “Global App” in Dec 2016
• A single simple online application form to apply to all INTO Partners.
• Agents now online – use continues to grow • Agent feedback very positive:
“Everyone asking for more enrolments – INTO is the only one helping us”.
• Enables efficiency in processing of applications.
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DIGITALLY ENABLED RECRUITMENT – EMPOWERING THE COUNSELLING PROCESS
In early 2017 will add the “PersonalisedDigital Brochure” to the Agent Partner Portal:
• University and Program information online• Powerful search tool.• Ability for agent to create a personalised digital
brochure for prospective student.• Ability to tailor marketing messages for
Universities and programs.
Tailored marketing to students and
data for agents
Share and create a
personalised digital brochure
for student
Support agents to help
convert student
Search and shortlist study
options
New Tools for Partners
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DIRECT ENTRY – ADDRESSING THE GLOBAL EDUCATION MARKET
• Ideally positioned to support agents and partner universities with directly qualified students.
• International student global market will exceed 8M by 2020.
• Only 30-40% require pathways.• INTO investing to meet entire global market
demand. • Creating more placement opportunities for our
agent partners and students.• Simplifying the recruitment channel.• Enabling agents to grow their business and serve
100% of your market through INTO.
INTO Agent Partners
Students who require a pathway
Students ready to enter
university directly
INTO Pathway Direct Entry
Graduates
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NEW AND IMPROVED APPROACH TO DIRECT ENTRY
• Formalising an ‘old product’ based on recruiting students directly into University Partners.
• Moving from non-managed to more standardised and managed recruitment environment with no application fees and guaranteed turn around times.
• Significant recent investment in people and systems. • Operational delivery imperative to allow better levels of
service. • Aim to become the market leader with significant
growth over the next 5 years.
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DIRECT ENTRY RECRUITMENT DEVELOPMENTS AND OPPORTUNITIES
• Increasing number of options on INTO Global App at both UG and PG level – with quick turn around times and regional application support.
• Further Direct Entry options remain available to INTO agents via partner university websites with a refined process and support.
• More Direct Entry support and training to Agents.• Going forward more Direct Entry partners and products
will be added on to INTO Global App.• A strong focus on the US at present – but more UK
options coming along shortly too. • Better outcomes for our agents, leading to better
outcomes for our students.
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DIRECT ENTRY – ON GLOBAL APPLICATION
• USF and GMU scheduled for November and December 2017 launches• Grad options available at Suffolk University, UAB and CSU – more to come in 2018
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DIRECT ENTRY AVAILABILITY FOR INTO AGENTS
INTO AGENTS
If not available on Global App
APPLY ON UNIVERSITY WEBSITE
APPLY ON INTO GLOBAL APP
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DIRECT ENTRY BENEFITS AND KEY TAKEAWAYS
• INTO moving beyond Pathway recruitment benefits everyone.• Standardising and simplifying direct-to-degree admissions process for agents with INTO Global App.• More choice and support enabling us ALL to be more competitive.• Think of ‘one-stop-shop’ – think of INTO!
UNIVERSITY PARTNERS AGENTS STUDENTS INTO
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