![Page 1: From INSIGHTS to ROI THE RISE OF STOROI MARKETINGb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · From INSIGHTS to ROI… THE RISE OF STOROI MARKETING](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed281fb145d7a22490e07a5/html5/thumbnails/1.jpg)
LOREM IPSUM DOLOR SIT AMETPlace, date
From INSIGHTS to ROI…THE RISE OF STOROI MARKETING
![Page 2: From INSIGHTS to ROI THE RISE OF STOROI MARKETINGb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · From INSIGHTS to ROI… THE RISE OF STOROI MARKETING](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed281fb145d7a22490e07a5/html5/thumbnails/2.jpg)
2
B2B MARKETING USED TO BE SIMPLER.
#IGNITEB2B
![Page 3: From INSIGHTS to ROI THE RISE OF STOROI MARKETINGb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · From INSIGHTS to ROI… THE RISE OF STOROI MARKETING](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed281fb145d7a22490e07a5/html5/thumbnails/3.jpg)
3
NON-“DATA, ROI & REVENUE” FOCUSED MARKETERS ARE…
#IGNITEB2B
![Page 4: From INSIGHTS to ROI THE RISE OF STOROI MARKETINGb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · From INSIGHTS to ROI… THE RISE OF STOROI MARKETING](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed281fb145d7a22490e07a5/html5/thumbnails/4.jpg)
4
YOUR PAIN POINTS & BATTLES FOR ROI TODAY ?
#IGNITEB2BQ1
![Page 5: From INSIGHTS to ROI THE RISE OF STOROI MARKETINGb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · From INSIGHTS to ROI… THE RISE OF STOROI MARKETING](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed281fb145d7a22490e07a5/html5/thumbnails/5.jpg)
LOREM IPSUM DOLOR SIT AMETPlace, date
INSIGHTS STORIES TRUST REVENUE ROI
KNOWING ENGAGING GROWING OPTIMISING
FROM INSIGHTS TO REVENUE & ROI IN 5 PHASES
5 #IGNITEB2B
![Page 6: From INSIGHTS to ROI THE RISE OF STOROI MARKETINGb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · From INSIGHTS to ROI… THE RISE OF STOROI MARKETING](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed281fb145d7a22490e07a5/html5/thumbnails/6.jpg)
6 #IGNITEB2B
YOUR KNOWLEDGE & EXPERTISE CHANGE HOW INSIGHTS ARE
SEEN & INTERPRETED
![Page 7: From INSIGHTS to ROI THE RISE OF STOROI MARKETINGb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · From INSIGHTS to ROI… THE RISE OF STOROI MARKETING](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed281fb145d7a22490e07a5/html5/thumbnails/7.jpg)
7 #IGNITEB2B
B2B MARKETERS NEED TO ANALYSE & SHARE “ROI STOROIs” FOR THREE COMMUNITIES
![Page 8: From INSIGHTS to ROI THE RISE OF STOROI MARKETINGb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · From INSIGHTS to ROI… THE RISE OF STOROI MARKETING](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed281fb145d7a22490e07a5/html5/thumbnails/8.jpg)
8
“Almost 70% of CEOs now expect CMOs to lead revenue growth, and 7 out of 10 CEOs believe their
company wastes money on Marketing initiatives"CMO Council & Deloitte
“Content builds relationships. Relationships are built on trust. Trust drives revenue.”
Andrew Davismarketing speaker & bestselling author
#IGNITEB2B
INSIGHTS, STORIES AND TRUST DRIVE REVENUE (MARKETING)
![Page 9: From INSIGHTS to ROI THE RISE OF STOROI MARKETINGb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · From INSIGHTS to ROI… THE RISE OF STOROI MARKETING](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed281fb145d7a22490e07a5/html5/thumbnails/9.jpg)
9 #IGNITEB2B
SO WHERE ARE YOU REALLYON THE ROI/RM JOURNEY?
Q2
![Page 10: From INSIGHTS to ROI THE RISE OF STOROI MARKETINGb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · From INSIGHTS to ROI… THE RISE OF STOROI MARKETING](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed281fb145d7a22490e07a5/html5/thumbnails/10.jpg)
HOW CAN YOU TRANSFORM TO REVENUE & ROI IN 5 PHASES… OR LESS
10 #IGNITEB2B
![Page 11: From INSIGHTS to ROI THE RISE OF STOROI MARKETINGb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · From INSIGHTS to ROI… THE RISE OF STOROI MARKETING](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed281fb145d7a22490e07a5/html5/thumbnails/11.jpg)
Q311 #IGNITEB2B
![Page 12: From INSIGHTS to ROI THE RISE OF STOROI MARKETINGb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · From INSIGHTS to ROI… THE RISE OF STOROI MARKETING](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed281fb145d7a22490e07a5/html5/thumbnails/12.jpg)
12 #IGNITEB2B
![Page 13: From INSIGHTS to ROI THE RISE OF STOROI MARKETINGb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · From INSIGHTS to ROI… THE RISE OF STOROI MARKETING](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed281fb145d7a22490e07a5/html5/thumbnails/13.jpg)
“On average, brands that improve CX increase revenue 10-15% and lower costs 15-20%“ -
McKinsey
13 #IGNITEB2B
![Page 14: From INSIGHTS to ROI THE RISE OF STOROI MARKETINGb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · From INSIGHTS to ROI… THE RISE OF STOROI MARKETING](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed281fb145d7a22490e07a5/html5/thumbnails/14.jpg)
14 #IGNITEB2B
![Page 15: From INSIGHTS to ROI THE RISE OF STOROI MARKETINGb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · From INSIGHTS to ROI… THE RISE OF STOROI MARKETING](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed281fb145d7a22490e07a5/html5/thumbnails/15.jpg)
15 #IGNITEB2B
![Page 16: From INSIGHTS to ROI THE RISE OF STOROI MARKETINGb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · From INSIGHTS to ROI… THE RISE OF STOROI MARKETING](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed281fb145d7a22490e07a5/html5/thumbnails/16.jpg)
16
WHICH ROI? WHAT ARE “IDEAL” KPIs?...
BECOME YOUR CFO BFF•
•
•
•
•
•
#IGNITEB2B @ruttens
![Page 17: From INSIGHTS to ROI THE RISE OF STOROI MARKETINGb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · From INSIGHTS to ROI… THE RISE OF STOROI MARKETING](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed281fb145d7a22490e07a5/html5/thumbnails/17.jpg)
LOREM IPSUM DOLOR SIT AMETPlace, date
STOROI MARKETEERS =ANALYSTS + CREATIVES + LEADERS
+ STORYTELLERS + SALES
INSIGHTS STORIES TRUST REVENUE ROI
KNOWING ENGAGING GROWING OPTIMISING17 #IGNITEB2B
![Page 18: From INSIGHTS to ROI THE RISE OF STOROI MARKETINGb2bmarketing.b2b-ignite.net/wp-content/uploads/2019/07/... · 2020-05-04 · From INSIGHTS to ROI… THE RISE OF STOROI MARKETING](https://reader034.vdocuments.us/reader034/viewer/2022042306/5ed281fb145d7a22490e07a5/html5/thumbnails/18.jpg)
LOREM IPSUM DOLOR SIT AMETPlace, date
GET YOUR SELF-AUDIT & E-COURSE
SOON ON RUTTENS.COM/LEARN
2020: THE RISE OF STOROI MARKETING