Download - From Back-of-the-Napkin to App in Two Weeks
Welcome. @propelics @apperian
From Back of the Napkin to App in 2-Weeks January 16th, 2014 We will begin at 1:02pm EST!
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• 15+ year track record • Fortune 500 clients • Global experience • 100% focused on
mobile for the Enterprise
• San Jose, Boston, Pittsburgh
Propelics creates mobile strategies and world class Apps for the Enterprise.
Propelics Background – About Us
Enterprise Mobile Strategy Services Enterprise Mobile Strategy Mobile App Portfolio Mobile App Scoping & Planning IT Readiness for Mobility Innovation through visualization Center of Excellence Creation
Mobile Advisory Services Mobile Mentoring Executive Education Speaking Engagements
Managed Services Application Oversight Application Development, Maintenance and Support Managed Mobile Center of Excellence Onshore and Offshore App Development
What We Do
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Propelics Strategy Kickstarts
Mobile App Rapid Prototyping
Prototype Factory
Mobile App Scoping & Planning Kickstart
Mobile App Roadmap
IT Readiness for Mobile Kickstart
Mobile COE Kickstart
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Eric Carlson: Partner - Propelics
Eric is a seasoned leader with a keen eye for emerging technologies. He is well respected in both technical and business circles, due to his ability to match up the right amount of technology "geekiness” with business understanding to craft truly unique solutions.
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Alan Murray: Head of Product - Apperian
As Apperian’s head of Product, Alan is responsible for crafting and guiding the company’s product roadmap and leveraging technological innovations to solve enterprise mobility challenges for our customers and partners more swiftly than any alternative available. Period.
© 2013 Apperian Inc. All rights reserved. © 2014 Apperian Inc. All rights reserved.
• Recognized as pioneer and leader in Enterprise Mobility Management
• Global presence in Americas, EMEA and APAC; headquartered in Boston
• Founded 2009, 3x growth in last year
• 8 patent applications filed, more in progress
• $28M invested by top-tier partners
Apperian overview
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© 2013 Apperian Inc. All rights reserved. © 2014 Apperian Inc. All rights reserved.
Apperian Solves Mobile App Challenges
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Get apps into the hands of your users securely, seamlessly.
• Deliver public, private, web apps • Through a branded app catalog
• For BYOD or corp owned devices • With “no-code” security wrapping
• Full mobile app life-cycle support • Instant on, instant scale
Agenda
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• Developing a Mobile Strategy • From Strategy to Prototype
• Testing on Device
• App Deployment Considerations • Q&A
Mobile as a game changer is finally being understood in the Enterprise
Everyone wants mobile, but most many companies aren’t sure what to do with it.
Point of View – The Law of Three
However, thisis not easy
Disparate data, complex processes
Lack of UX knowledge
Lack of a culture of innovation
Mobile doesn’t fit traditional IT projects
Disruptive Change
Ready?
Strategy / Prototypein 2-weeks!
Mobile App PORTFOLIO: Approach
Business Drivers
INNOVATION HOTSPot
Innovation thru
Visualization
Market Opportunity
Innovation Strategy & Alignment
Business Segments, Verticals, Channel,
solutions
Action Plan
Recommend App
Roadmap
Step I: Direction Setting
Step II: Ideation, Readiness, Visualization
Step III: Recommendations & Next Steps
Overall Timeline
Week 1: App Roadmap
!• Define scenarios, identify apps,
create portfolio, prioritize portfolio based on business drivers, identify candidate app for prototyping in week 2
Week 2: App Rapid Prototype
!• Visualization and storyboarding of
scenario • “Prototype” the app (tablet or
phone) • Provide $, time, and resource
proposal for full app
Set the Direction
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• Direction Setting • Refine the vision • Qualitative and quantitative business drivers
• (e.g. Growth, profitability, brand enhancement, customer experience, employee experience, etc.)
• Innovation influence • (e.g. Customers, employees, distributors, suppliers, leadership, partners, resellers etc.)
• Opportunity Identification • Identify Innovation “Hot Spot”
• Business Value • Innovation • Mobile Suitability • Competitive Advantage • Readiness
Ideation and Concept Generation
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• Identification of scenarios • Ideation Framework
• Primary business value driver and actor for each scenario
• App Identification
Ideation Framework
Convergence and App Portfolio
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• Prioritize key scenarios • Level of Innovation • Business Benefit • Organizational and Technical Readiness • Ease of Implementation
• Characterize the technical viability based on constraints, effort, and cost
• Assign rankings to the scenarios and identify the candidate scenario for prototyping
Scenario Matrix
App Portfolio
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• Business Value!• Innovation!• Readiness!• Ease of Implementation!
Convergence
Visualization and Prototype
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Understand the App idea • Review the business problem, opportunity, and target audience • Verify the app scenario (Derived from pre-planning activities) • Plan the “day-in-a-life” use case
Visualize the concept • Define the business interaction flow • Create mockups – hand drawn and visual layout
Build the Mobile App with integration • Design and Build the screens, integrate with the data • Demonstrate the “working prototype” and the compelling story
Deploy the App and create the plan • Deploy the working App using Apperian • Create a plan for extending the prototype to the full app • Provide Recommendations, cost, resources and timelines
App Idea
Visualization Build
Deploy
Visualization & Prototype
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Use Visualization as a Weapon
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To invoke change Begin respecting users’ time & tasks Force scope decisions Question what is commonplace To fail cheaply
Example
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Business team began to look for simple tasks to remove Significant time using systems to perform cross-lookups on PCs App built in 2 weeks gives back ~3 hours / week of time per user Success is driving future scope, not perception of value
Key Visualization Considerations
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• Avoid over engineering the app • Simplify the complexity of the process • UX is critical • Day in the life is Critical
Example
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• 15 minute paper process • Poor utilization, not great data • Version 1 was to “App the current
process” • Less utilization than paper • Enhancements:
• GPS, login information
• Image capture • Differences only
• 85%+ utilization • Data spurring Store Ops engagements
Day in the Life
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Example
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• Driver based applicationfor deliveries
• Complicated directions &needs for new andtemporary employees
• 270,000 overtime hours per year billed for tempemployees
• Customer satisfaction, fuel/maintenance, supportemployees all affected by overtime
• Removal of “tribal” knowledge and paper processes
Visualization and Prototype: Details
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Visualize the concept Solidify the “Experience” Tangible asset Gather feedback
Exercise the App Creation
App Concept !
Wireframe !
Visual Design !
Interaction Flow
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Wireframe Models
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Example
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21 step process – every time All required - had to ensure all customer’s requests were handled Difficult decision to not serve every customer Reduced to 4 steps
Technical Considerations & Architecture
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• Application Architecture options and decisions to support known functionality
• Security & Authentication Design • Current infrastructure requirements and challenges • Current and future state data sources, and methods • Data Design (services design, data transformation, caching) • Discuss platform choices: (iOS, Android, HTML5), mobile app
development platforms, MADPs • App Deployment & Support (App Delivery – Apperian, AppStore
monitoring, in-app log and analytics monitoring, support desk requirements, etc.)
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Testing Process Change: Now Inline with Development
Testing Deployment with Apperian
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• Seamless ability to deliver applications to development team, testers, business partners and executives
• Competitive testing, device selection, etc.
• Simplifies the complicated UUID registration and provisioning profile process typical with iOS development pushes
• Ability to deliver with one-click, allowing development team to publish, inspect, secure and sign application for delivery
• Directly from Appcelerator, Xamarin • 1 user or 1,000
• Allow users to comment on applications and provide bug reports without complication
• Go mobile first
• Drive adoption
• Track usage
• Meet compliance
• Mobile App Management
• Boston based
• Founded in 2009
• $28MM funding
• Top tier Investors
• Protect Apps and data
• Reduce complexity
• Drive adoption
• Instant on & scale
• Custom App Store
• Policy based control
• No code changes
• Zero client touch
• Granular visibility
Protect what matters most
[mobile apps & data]
Reduce complexity
[in a BYOD enterprise]
Drive high adoption
[generating higher ROI]
Instant on Instant scale
[to thousands of users]
“Increase sales productivity and
quality of life by enabling on-the-go
access to critical sales processes via simple,
intuitive mobile applications.”
Jeff McKittrick Director Sales Enablement
“Clinique is reshaping the industry
standard with exciting new technologies
that allow consumers to
connect with the brand in ways
most relevant and engaging to them.”
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• Deliver public, private, web apps
• Through a branded app catalog
• For BYOD or enterprise owned devices
• With “no-code” security wrapping
• Full mobile app life-cycle support
• Instant on, instant scale
Mobile Application Lifecycle
On-Board [ Publish and update Apps directly ]
Inspect [ Detect malware, threats & malicious code ]
Copy/ Paste
Data���Encryption
Require Passcode
Jailbreak Detection
App-level VPN
Single���Sign On
Remote���Control
Protect [ No source code or SDK required ]
Package [ Sign apps directly from admin console ]
Deploy [Custom, private app store ]
Protect what matters most
[mobile apps & data]
Reduce complexity
[in a BYOD enterprise]
Drive high adoption
[generating higher ROI]
Instant on Instant scale
[to thousands of users]
Mobile App Rapid Prototyping • 1-2 week project • Build your vision through a prototype and deliver it to your
constituents • Kickstart your mobile program • Delivered via Apperian One
• One enterprise app • Unlimited public apps • 100,000 user limit • Custom app catalog
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[email protected] 888-405-2820
[email protected] 617-477-8740
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