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Product Advocate, AtlassianKelvin Yap
From 0 - 100 Million with No Salespeople Takes Awesome Collaboration Tools
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TechCrunch
Atlassian’s 2011 Revenues Were $102 Million With No
Sales People
Erick Schonfeld
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FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY20120M
50M
100M
150M
Financial Year Revenue
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How?
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Why?
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Create useful products people lust after
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Engineering > Sales
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Customers
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Customers
Advocates
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Customers
Advocates Stakeholders
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Customers
Advocates Stakeholders
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0
10000
20000
30000
40000
2009 Q2 2009 Q4 2010 Q2 2010 Q4 2011 Q2 2011 Q4 2012 Q2
Inbound Email Volume
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Team NewsfeedHipChat Rooms
Procedural Documentation
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Procedural Documentation
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Procedural Documentation
HipChat Rooms
Team Newsfeed
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Team Newsfeed
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Procedural DocumentationTeam NewsfeedHipChat Rooms
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HipChat Rooms
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How are you going to change the way you
work?Monday, June 18, 12
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Thank you!
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