Download - frestyl presentation for ChItaly2011
Arianna Bassoli & Johanna Brewer
simplifying the process of promoting and discovering local live music
the hunt for live music
the iceberg effect
Giants like Ticket Master, Live Nation and Songkick promote major label artists playing in high capac-ity venues.
Millions of local list-ings, guides and blogs highlight emerging musicians performing in small venues.
problem: Information about live music is fragmented between easy access to expensive mainstream concerts and pockets of local listings for smaller gigs.
related work
our approach
OpenPlatform
GlobalNetwork
Focus onLive Music
User-GeneratedContent
UGC made easy
discovery & crowd-sourcing
local engagement & global visibility...
brought to you by a technical solution: geo-temporal localization
9 months later: success in Rome
25010%
300+90%
4,000+>=
users adding live music events
of local venues have registered
(85% of total) local venues added to database
how do we scale?
Nov. ‘10 Jan. ‘11 Mar. ‘11 May ‘11 July ‘11Sept. ‘10
Monthly Unique Visitors
WorldwideRomeRome: Landing on Event Page
???
incentives: encouraging viral growth
10 25 100 1,000
10 25 100 1,000
thanks! & questions?
Product: https://frestyl.com
Email: [email protected] [email protected]
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Github: http://github.com/organizations/frestyl