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FREE Blog & Website Content06.08.12
Content for your websites and blogs…Doesn’t have to break the bank!
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There are many resources available, right at your fingertips!
•Newsletters
•Articles
•Images
•Videos
•Market Reports
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How would you like a free newsletter?
+ Pluses •Easy to setup•Manage with existing email contacts•Loaded with ready-to-send information•Integrated with Top Producer
- Minuses•Cannot customize•Ad supported•National articles and info
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An article a day…
• Fresh• Relevant• Local• Timely• Entertaining• Personality
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Do I have enough time
for this?
Where there’s a will, there’s a way!
• FrogPond– Free reprintable articles for trade publications,
newsletters, blogs, website, social media sites
• Realtor Content Resource/Houselogic– Free source of information and tools from
NAR– Content for consumers “in 3 easy steps”– Multiple options for “reprint”
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And there’s more…(otherwise know as the obvious options)
• Inside Real Estate News– Local Denver reporter, John Rebchook– Consumer articles
• Local newspapers– Don’t forget about the Community
newspapers!
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Where to find the “Eye Candy”
• Free Stock Photos.biz– Buyer beware: Shutterstock placements
within the site are available for purchase– Three size options for all images– Clip Art images also available
• iStockphoto– Many low cost options– Great selection
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Photo Do’s and Don’ts
• Protect your art!– Photoshop Online or Picnik – Watermark your images (applies to photos you’ve
taken)
• Stop using tiny images• Leave some breathing room• Place images above the fold• Wrap text appropriately• Use a descriptive “ALT title”or image name
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Does online video really matter?
• Online video viewers will reach 169.3 million in 2012.
• 53.5% of the population and 70.8% of internet users (up 7.1% from 2011) will watch online video in 2012.
Source: http://blog.hubspot.com/blog/tabid/6307/bid/30495/25-Eye-Popping-Internet-Marketing-Statistics-for-2012.aspx#ixzz1xCpYzYye
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Real Street News
• Started in 2011 by Rick Miller, Chicago Title
• Local community interviews and news
http://realstreetnews.com/fairway-villas-denvers-newest-active-adult-community/
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Visit Denver
• Travel videos professionally produced
• Good variety of options to highlight Denver culture
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http://www.youtube.com/watch?v=QtACFxr062Y&feature=plcp
Create your own
• Don’t be afraid to create your own community tour
• Uploaded videos on YouTube, specific to your listing, can be added to the MLS
• As long as you get permission from the owner, source videos on YouTube for your site, too!
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Market Reports
• Shameful plug for Metrolist reports
• Monthly Comparison, meant for professionals– Dull– Boring– But, packed with lots of information!
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Free Reports from Metrolist Marketplace
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Community Demographics
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Walkscore Information
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So, what are you doing?
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Appendix
• Free photos and images: http://www.freestockphotos.biz • Housing Trends eNewsletter http://www.hten.com/ • Houselogic http://www.houselogic.com/ • Frog Pond free articles (ready for reprint)
http://frogpond.com/searchmenu.cfm • Cloud MLS – free market report
http://www.terradatum.com/marketdata/Denver/index.html
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Appendix
• FREE Market Reports: http://marketplace.metrolist.com/Shop-by-Category/Analytics-Market-Intel – Monthly Market Indicator– Local Market Updates (by county & MSAs)– Monthly Comparison (current month)
• Visit Denver videos – highlighting local events and activities http://www.youtube.com/user/VisitDenver
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