Four J’s Development ToolsGenero Value Proposition
Turning Business Knowledge into Software. Fast.
POLIFORUMMexico City
28th April 2005
DallasNorth
America
40%
15%10%
35%
MexicoLatin
America
LondonNorth
Europe
ParisSouth
Europe
BonnCentralEurope
SydneyAPAC
WW Sales Offices
Customers
Value Added Resellers
Govt. Retail
End Users
Telco & Media
Finance
Supply Chain
Govt. & Defense
Oil, Gas, Energy
Financial
Delta Bank
ISSSTEISSSTE
ERP
A business application infrastructure that enables the rapid and cost effective creation of highly responsive enterprise class software.
What do we do?The Quest for the Holy Grail
• 15% of all IT projects fail• Failure costs : $38Bn per annum in
the U.S.• 82% of all IT projects miss deadline• Overrun costs: $17Bn per annum• Released projects contain 52% of requested features
The Software Complexity Crisis
Be Responsive to Change
‘It is not the strongestof the species that survivesnor the the most intelligent,
but the one most
responsive to change’
Charles DarwinThe Origin of Species, 1859
”The adoption of new technology has for years tended to slow the IT department’s response times and accentuate the problem of keeping pace with their enterprise’s change cycle.”
Peter SondergaardResearch Director GartnerIT Symposium 2004
OOP technologies & tools make it harder to bring together the three worlds of the business application development
1. Object/Relational Mismatch2. Complexity = Increased Cost &
Overhead3. Heavy Upfront Design = Inability
to Adapt to Change
The Root of Failure
Time
Com
ple
xit
y
Age of Proprietar
y Hardware & COBOL
Open S
yste
ms/S
tan
dard
izatio
n
The birth of PC
platforms, open
RDBMS & C
Clie
nt-S
erv
er/D
istribute
d C
om
putin
g
The Emergence of RAD
& 4GL
Inte
rnet &
Web C
om
putin
g
Java
Disruptive Technologies
A Brief History ofInformation Technology
Typical Business Application Project
ApplicationDevelopment
Interface &InfrastructureDevelopment 80%
20%
Source: IDC
Business Value = Profit
No Business Value = Cost
The Productivity Myth
80%
20%
ApplicationDevelopment
Interface &InfrastructureDevelopment
80%
Focus on value – business logic…
… rather than infrastructure and interfaces
Turn Current Model Upside Down
• Write once, deploy anywhere• You develop the business logic …
– We develop the infrastructure• New or Traditional Economy• Improved return on investment
Key Messages
Java Clients
Web Server
Application Server
WAP; I-Mode Clients
HTML Clients
Database Server
Windows, X11, ASCII Clients
Fire
wal
l zon
e
Firewall
A Secure, Scalable Architecture