Download - Foundation of business strategy
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MISSION
• To refresh the world in body, mind and spirit.
• To inspire moments of optimism through our brands and our actions.
• To create value and make a difference everywhere we engage.
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OBJECTIVES
• To know the core values, vision and mission
• To understand the internal and external environment in which Coca Cola operates.
• To understand the future prospects of different products
• To identify and characterize the different growth strategies used by Coca Cola
• To know about the Coca-Cola Company’s strategies management process
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PORTER’s FIVE FORCES MODEL
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• Differentiated Marketing• Customer satisfaction• Endorsement of celebrities• Reasonably priced• Consumer connecting advertisements• Availability in every local market
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- Strong brand image- Financially stable-Strong distribution channel-Heavy promotional activities-70% revenue-outside USA
STRENGTHS
WEAKNESS
-Health care issues.-Product offering restricted to beverages-Inability to launch new product.
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- Strong brand image- Financially stable-Strong distribution channel-Heavy promotional activities-70% revenue-outside USA
OPPORTUNITIES
-Health care issues.-Product offering restricted to beverages-Inability to launch new product.
WEAKNESS
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BCG MATRIX OF COCA-COLA
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Question Mark
STAR
CASH COW
DOG
HIGH LOW
HIGH
LOW
BUSINESS GROWTH RATE
MARKET SAHRE
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0
0.5
1
1.5
2
2.5
0 0.5 1 1.5 2 2.5
Cost
Coca Cola
Pepsi
Amrat Cola
Diff
eren
tiatio
n
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Time
Sale
s
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•Strong Retail Strategy•Strong Brand Image•Focus on Quality•Strong Competition with PEPSI•Price War•Low threat of Entrants•Strong Threat of Substitutes