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Chair, naTional Board of direCTors
Patricia Diaz Dennis
Chief exeCuTive offiCer
Kathy Cloninger
ediTorial developmenT Team
Bettye Bradley, Vice President, Corporate Administration
Pamela Cruz, Director, National Historic Preservation Center
Yevgeniya Gribov,Archivist
Meghan Seki, Records and Archives Analyst
Inquiries related to Highlights in Girl Scouting 20022008: Years of Transformation
should be directed to the National Historic Preservation Center, Girl Scouts of the USA,
420 Fifth Avenue, New York, NY 10018-2798.
2008 Girl Scouts of the USA
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i pae 4
Me Faa Fa pae 14
Chairs, National Board of DirectorsNational Honorary Presidents
Chief Executive Officers
National Conventions and Themes
World Conferences
Changes in Program Age Levels
2002pae 5
2003pae 7
2004pae 8
2005pae 9
2006pae 10
2007pae 11
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introduction
In the 96 years since Juliette Gordon Low began the Girl Scout journey by
gathering together a small group of girls in Savannah, Georgia, Girl Scouts
has grown into an organization with 2.6 million girl members. Through the
years, it has shown remarkable resilience in meeting the changing needs of
girls while remaining faithful to our founders vision of a safe and supportive
environment in which girls can learn and have fun in an informal setting and
develop the courage, confidence, and character to become leaders today as
well as tomorrow.
In 2004, to meet the challenges of the twenty-first century, every facet of
Girl Scouting underwent review, from Girl Scout program to funding to our
governance structure. The Core Business Strategy that emerged is a blueprint
for continuing our strong role as the premier leadership experience for girls.
Just as Juliette Gordon Low transformed her vision of leadership develop-
ment for girls into reality, the Core Business Strategy will ensure that Girl
Scouting continues to strongly influence the lives of girls and women
during our second century.
Highlights in Girl Scouting 20022008: Years of Transformationpresents
significant events in this momentous first decade of the new century and
builds on Highlights in Girl Scouting 19122001. Closer to our centennial
celebration in 2012, a comprehensive edition of Highlights in Girl Scouting,
encompassing our first 100 years, will be released.
HIGHLIGHTS IN GIRL SCOUTING 2002-2008
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the g s reeah ie (gsri)
publishes Net Effect: Girls and New Media,
strengthening Girl Scouts position as a lead-
ing authority on girls. GSRI unveils a Web site
featuring all its research.
Junior Girl Scout Group Experience:
Outcomes Measurement Guide is published.
Measuring the outcomes of Girl Scout pro-
gram is essential in order to meet the needs
of girls in the twenty-first century.
the Hpa iave h e with
the 2002 Latinas in Girl Scouting National
Conference in San Antonio, Texas, which
draws participants from 56 councils across
the nation. New resources in Spanish are
added to the growing list of translated and
bilingual materials. These includeAventuras
en Lectura (Follow the Reader) family reading
booklets sponsored by the SBC Foundation,
Nadie como yo! por dentro y por fuera
(uniquely ME! Inside and Out) and Nadie
como yo! La realidad del asunto (uniquely ME!
The Real Deal).
2002
deeae he 2002 g s naa
c se/49h ve2
(October 1720) in Long Beach, California,
elect Cynthia B. Thompson Chair of the
National Board of Directors. To conform with
standard corporate practice, the titles Chair,
National Board of Directors, and Chief
Executive Officer replace President and
National Executive Director respectively. The
assembly increases dues to $10 and also
changes the name of groups designated
lone troops to USA Girl Scouts Overseas.
STUDIO 2B, an innovative program approach
for girls ages 1117, is launched, setting the
stage for more girl-centric programs.
uqey ME! the g s/ueve
ef-eeem pam is launched to address
the critical nationwide problem of low
self-esteem among girls ages 8 to 14.
Dominique Dawes, gymnast and Olympicgold medalist, is the national spokesperson
for the program. 3
HIGHLIGHTS IN GIRL SCOUTING 2002-2008 5
dmqe dawe
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4 A he g s 90h aveay aa
on March 12 at the Building Museum in
Washington, D.C., more than 1,100 guests
honor GSUSAs first-ever National Women of
Distinction. Copies of Every Girl Tells a Story:
A Celebration of Girls Speaking Their Minds
are available at the festivities. Published by
Simon and Schuster, the book is a collabora-
tion between GSUSA and photographer
Carolyn Jones and features inspirational testi-
mony, in their own words, by a diversity of
girls ages 12-18 about the adversity they have
overcome.
the f cea lbby day,
Mah 13, 2002, reinforces Girl Scouts role
as an authority on and advocate for all girls.
Nearly 350 Girl Scout representatives meet
with members of Congress to educate them
about the powerful work of councils and
about the accomplishments of the Girl Scout
Research Institute.
Fe pje wh vae pae w,
setting the groundwork for an organization-
wide cultural swing to create avenues for
greater external funding. These include part-
nerships with Lockheed Martin, Lucent
Technologies, and Intel Foundation to con-
front the gender divide in science, math, tech-
nology, and engineering. Innovative Girl Scout
program reaches girls in rural and public
housing communities at risk of being drawn
into the juvenile justice system thanks to cru-
cial funding from the United States
Departments of Justice, Agriculture, and
Housing and Urban Development, and the
Robert Wood Johnson Foundation.
new vee e awa for
episodic and progressive volunteers are
available as of October 1. An episodic
volunteer is an adult who gives time to Girl
Scouting at the council or national level on a
sporadic basis. A progressive volunteer is an
adult involved in Girl Scouting on an ongoing
basis at the council or national level.
the 31 WAgggs W cfeee is held
in Manila, Philippines, June 18 to 24.
thee he xee g s
eve pam to nearly 2.8 million girls
nationwide. Hispanic membership increases 6
percent. Adult volunteer membership stands
at 951,216.
HIGHLIGHTS IN GIRL SCOUTING 2002-2008
90h aveay aa
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naa Ba cha cyha thmp pee
Pee' Pah a 2003 laa cfeee.
HIGHLIGHTS IN GIRL SCOUTING 2002-2008 7
2003
the By g, F g naa Avy
cmmee, composed of Girl Scouts from
across the country, is formed to
make sure girls opinions are heard
and incorporated into all aspects of
STUDIO 2B.
new GirlSports (Fit& Fun)
pam maea are published
with a grant from NFL charities. 2
Voices of Volunteers 18-29, a GSRI study of
more than 1,100 female volunteers conductedwith Partners in Brainstorms, Inc., is published.
The resource explains how and why young
women volunteer and offers a road map for
action.
A gsri me y GirlSports gives a
resounding Yes! to the question Is Girl
Scouting really making a difference in the
lives of girls? The national evaluation, con-
ducted with Social Program Evaluators and
Consultants, Inc., proves that the outcomes of
this program are enhanced basic motor and
locomotion skills in girls ages five to eight.
the oe c newk iea Exhae
ahe Je 2003, giving Girl Scout
councils and GSUSA staff a way to swap
information and discuss pertinent issues with
one another, anywhere, any time.
Feeling Safe: What Girls Sayis
published. Conducted with Harris
Interactive, Inc., this GSRI study of
more than 2,000 girls pinpoints
specific situations in which girls feel
unsafe, the consequences, and how
they handle these challenging situa-
tions. The booklet offers guidelines to adults
for helping girls cope.
the i He Fe. d he Mah a
ampa, developed by GSUSA and the Ad
Council, receives the Grand Good Award. It is
the first nonprofit ad chosen for this honor by
the Advertising Women of New York.
b the Hpa iave succeeds in bring-
ing the Girl Scout message to more Latinas.
Latina Style, El Vocero, El Nuevo Da, Gua
Prctica para Mam, Vista, and Hispanic Times
feature articles on Girl Scouting, and local
radio and television stations air Spanish-
language public service announcements.
Hundreds of teen Latinas and adults from all
over the country gather in Oakbrook, Illinois,
from July 24 to 26, 2003, at the third annual
Girl Scout National Latina Conference.
ta a a membehp in September
2003 is 3,854,202.
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9 HIGHLIGHTS IN GIRL SCOUTING 2002-2008
2004
g s ffay ahe he ce
Be saey to reinvigorate the Girl
Scout Movement. It enlists the services of
Willie Pietersen, a professor at Columbia
Business School, to help define strategic pri-
orities: program pathways, volunteerism,
brand image, funding, and governance and
organizational structure.
the g s reeah ie publishes
Weighing In: Helping Girls Be Healthy Today,
Healthy Tomorrow, a report that focuses on
health, nutrition, and physical activity as they
relate to child obesity and weight issues.
g s vby a he ue
na increases when GSUSA actively par-
ticipates in briefings of the United Nations
Association of the USA Council of
Organizations as well as meetings of the UN
Commission on the Status of Women and the
Non-Governmental Committee on UNICEF
Working Group on Girls.
g s make mak e. The first
national online fundraising initiative, Commit
to a Girl, launches in June. STUDIO 2B offers
a redesigned Web site, the first Spanish-
language GSUSA Web site goes live, girls
ages 5 to 11 get their own online space, and
interactive games using math and science go
up on a separate Web site. Use of the Online
Council Network (OCN) increases 278 percent
from the previous year.
4 Maj eva f he Jee g
lw g s naa cee, in Savannah,
Georgia, is completed, with many rooms
restored to their original 1886 appearance.
the Hpa iave expands its impact
and outreach to councils and the Hispanic
community through partnerships and
collaborations with nationally prominent
Hispanic organizations, a Spanish-language
Web site, and a comprehensive list of
bilingual resources. Conexiones, a
membership development tool kit to help
volunteers and staff connect with Hispanic
communities, is published in March.
Me ha 2.8 m are served by 315
councils. Lifetime memberships grow by 12.8
percent.
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2005
sx gap team, composed of Girl Scout volun-
teers and staff at all levels, get feedback from
members about how to achieve corporate
strategy goals. The teams focus on the brand,
the culture, funding, organizational structure
and governance, the program model and path-
ways, and volunteerism. The Organizational
Structure and Governance Gap Team develops
plans for council realignment, a major consoli-
dation effort to reduce the number of councils
from 315 to 109 in order to strengthen the
organizations capacity to deliver Girl Scout
program to girls. The Program Model and
Pathways Gap Team creates a program model
with discover, lead, and take action activities.
deeae he 2005 g s naa
c se/50h ve, in Atlanta,
Georgia, October 79, endorse the Core
Business Strategy and attendees contribute
ideas via Strategy Cafs in the Exhibit Hall.
Patricia Diaz Dennis is elected Chair of the
National Board of Directors. More than
13,000 people attend, and the 1,700 delegates
adopt a new mission statement and update
the Preamble to the Constitution.
Voice for Girls, a 12-page booklet delineating
the organizations advocacy platform for girls,
is published. It explains an action plan to
engage volunteers, staff, parents, and girls, in
identifying and advocating for the public poli-
cy issues most important to girls.
gsusA e ehe ea-
hp wh Hpa aza, notably the
U.S. Hispanic Chamber of Commerce, the
Texas Migrant Council, the National Latino
Childrens Institute, and the Omega Phi Beta
Sorority (Las Madrinas Program). The fifth
National Latina Conference, in July 2005, is
the largest ever, with 500 participants from
44 councils.
Me ha 25,000 ae eve by a-
fe ave that include Girl Scouts in
Detention Centers, Girls in Public Housing,
Girls in Rural Outreach, and P.A.V.E. (Project
Anti-Violence Education).
A ew eme k ae vee
ae 18 24 and is pilot-tested by 15 coun-
cils through national ads at colleges, on bus
shelters, and other places.
Web e h eae amaay. The cor-
porate Web site sees 400,000 users monthly,
up 74 percent during its peak month over the
previous year. The average time a user
spends on the girl sites increases from 6-8
minutes to nearly 12 minutes.
the 32 WAgggs W cfeee is held
in Amman, Jordan, from June 19-24. It is the
first world conference in the Arab Region.
WAGGGS launches a new tagline at the con-
ference, 10 million girls, 1 voice.
g membehp in 2005 is 2,734,280; adult
membership is 927,984.
HIGHLIGHTS IN GIRL SCOUTING 2002-2008 9
Paa daz de aee eeae a
2005 naa c se/50h ve.
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0 HIGHLIGHTS IN GIRL SCOUTING 2002-2008
2006
the naa Ba appve a
awe map f ew
j. Fifty-two percent of
councils are slated for realignment,
a process that willbring the number
of Girl Scout councils from 312 to
109 by the end of 2009.
the new g s leaehp devepme
Me defines what girls do in Girl Scouting
and lays the groundwork for program devel-
opment that helps girls discover, connect,
and take action and to lead with courage,
confidence, and character. Grade level, not
age, now determines membership groupings
because research conclusively shows that
girls learn best and have the most fun when
they are with the right developmental/
social grouping. A new levelGirl Scout
Ambassador, grades 11 to 12is created.
g membehp beme me vee.
Hispanic membership increases 22 percent,
Asian 17 percent, and American Indian 1 per-
cent. Another high point of membership is
the ratio of one adult volunteer to every
three girls.
Me ha 50,000 papae fe
pam ave. The uniquely ME! pro-
gram, sponsored by Dove, provides 11,814 girls
from diverse backgrounds with opportunities
to build self-esteem. GoGirlsGo, a collabora-
tion with the Womens Sports Foundation,
helps 6,118 girls ages 10 to 14 years old with
nutritional education, physical activity, and
self-esteem workshops to combat obesity.
Other funded programs include
Girl Scouts in Public Housing, Girl
Scouts Beyond Bars, and Girl
Scouts in Detention Centers, as
well as a Healthy Living Project
supported by Pepsi-Co.
1 the g s reeah
ie publishes The NEW
NORMAL? What Girls Say About
Healthy Living,an original report on the atti-
tudes of girls ages 8 to 17 toward health,
body image, diet, weight, and exercise.
What Works. What Doesnt: Girl Scout
Volunteers Speak Out, a focus group research
project report, is published. Sixty percent of
volunteers say they would like to access train-
ing online.
defy he seeype, defy he oay,
"defy sef-db," a defy Pee Pee
are themes of theaward-winning public
service ad campaign. 3
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2007
A fexbe ew ey yem f vee
ahe. Volunteers are now welcomed,
interviewed, and screened for assignments
online through the Single-Entry System (SES).
the new naa Vee ra Pb
seve A ampa highlights active Girl
Scout women volunteers ages 18 to 58 from
Mexico, Chile, Cuba, Guatemala, the
Dominican Republic, the United States
(including the U.S. territory Puerto Rico) and
other countries.
g vey eae vea 2.1 pee,
or by 14,882 girls of Asian, Black, Hispanic,
and other racial/ethnic backgrounds.
the g s Amae Aa begins
registering and reconnecting the estimated
50 million former Girl Scouts.
the impve n a Phya Avy
(iMPAct) A (H.r. 2677) is based on and
quotes from The NEW NORMAL? What Girls
Say About Healthy Living (Girl Scouts of the
USA, 2006), solidifying Girl Scouts reputation
as a key advocate for girls.
oe he fy-eh mpee
realignment and 34 new councils are created,which represents 41 percent of the councils
set to realign.
the g s ba advances through the
popular culture via new partnerships. Girl
Scout-inspired Groovy Girls Dolls produced
by Manhattan Toy win the National Toy Award
of the Year. MTVs Runs House features
Vanessa and Angela Simmons meeting with
Girl Scouts; the two sisters become
spokespersons for Girl Scout
entrepreneurship and financial
literacy programs. In an episode
of Maya & Miguel, a Scholastic
Studios production appearing on
PBS, Maya joins the Girl Scouts.
Exploring Girls Leadership, a
review that analyzes literature
from the youth development and
leadership fields, is released by
the Girl Scout Research Institute.
The review contrasts continued
misperceptions with youths reali-
ties and community approaches to leadership
in the field. The contribution of single-sex
environments to girls leadership is also dis-
cussed.
i he f-evegba cze Eay e,
girls tell how their Girl Scout experiences
increase their cultural awareness. The top 18
winners receive free trips: twelve of the 12- to
Eepee Vaea a Aea smm
pae wh g s.
HIGHLIGHTS IN GIRL SCOUTING 2002-2008 11
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2008
Transforming Leadership: Focusing on
Outcomes of the New Girl Scout Leadership
Experience introduces 15 leadership out-
comes for each leadership keyDiscover,
Connect, and Take Actionfor each Girl Scout
level. Its intent is a national program with
measurable results.
the g s th M cke is not only
the key ingredient in Blizzard of the Month at
Dairy Queen stores nationwide during July, but
its also the inspiration for a shoe and back-
pack collection by Pastry, a division of Run
Athletics.
the f ee f he leaehp Jey
pam for all age levels premieres at the
2008 National Council Session/51st conven-
tion in Indianapolis, Indiana, in October-
November. "Its Your WorldChange It!" is
the theme of the six books: Welcome to the
Daisy Flower Garden, Brownie Quest, Agent
of Change!, aMAZE!, GIRLtopia, and Your
Voice, Your World.3
14-year-olds win a four-day, all-expense
paid trip to Washington, D.C., with
Smithsonian Student Travel, and six 15- to
17-year-old winners are awarded a seven-day
adventure to Paris and London with EF
Educational Tours.
the g s cke Pam is 90 years
old and holding strong as Americas leading
business and economic literacy program
for girls.
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HIGHLIGHTS IN GIRL SCOUTING 2002-200814
Change It Up! What Girls Say About
Redefining Leadership is published.
This nationwide Girl Scout Research Institute
study reveals that more than half of American
girls are turned off by the conventional com-
mand-and-control style of leadership. The
study found that 39 percent of girls want to
be leaders, and that the desire for leadership
is higher among African American (53 per-
cent), Hispanic (50 percent), and Asian
American (59 percent) girls than among
Caucasian girls (34 percent). Yet a majority of
girls (52 percent) are deeply ambivalent
about leadership, saying that being a leader is
not that important to them.
the mbe f g s a-
we is 166 as of September 2008.
the cheeah g, actors Adrienne Bailon,
Kiely Williams, Sabrina Bryan, and Deepti
Daryanani, team with members of Girl Scouts
of the USAon location in Mumbai, India, to
celebratecommunity service, diversity, and
friendship. The Cheetah Girls: One World
premieres on the Disney Channel.
g s dae ake pa he g s
cke Pam for the first time, selling
cookies among friends and families. For the
youngest Girl Scouts, Americas leading finan-
cial literacy program emphasizes leadership
and teamwork more than the quantity of sales.
new fm mpe are requiredwhen-
ever girls or adults participate in ceremonies
or officially represent the Girl Scout
Movement. Girl Scout Juniors, Cadettes,
Seniors, and Ambassadors wear white shirts
and khaki pants with an official sash or vest.
Girl Scout Brownies wear a sash or vest and
Girl Scout Daisies wear a tunic or vest. The
official uniform for adults is navy blue busi-
ness attire; it is worn with a Girl Scout scarf
and membership pins for women and the Girl
Scout tie for men.
the g s reeah ie w he
f eve naa reeah & shahp
Awa from the National Council for Research
on Women for the research review Exploring
Girls Leadership, the original study Change It
Up! What Girls Say About Redefining
Leadership, and the evaluation and outcomes
guide Transforming Leadership.
the 33 WAgggs W cfeee is held
in Johannesburg, South Africa, July 6 to 12. A
new Global Action ThemeTogether We
Can Change Our Worldis announced and
an innovative WAGGGS HIV and AIDS training
toolkit is launched. 3
Afa m a ae eve he 33 WAgggs
W cfeee Jhaeb, sh Afa.
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Me Faa Fa
C, nt B dct
October 2002 Cynthia Bramlett Thompson
October 2005 Patricia Diaz Dennis
nt hy pt
June 20012008 Laura Bush (Mrs. George W.)
C ect oc
July 2002 Jackie Barnes, Interim
October 2003 Kathy Cloninger
nt Ct T
49. October 2002 Long Beach, California
90 Years: Girl Scouts Still Growing Strong
50. October 2005 Atlanta, Georgia
For All Girls: Soaring Beyond Greatness Since 1912
51. October 2008 Indianapolis, Indiana
Girl Scouts Can Lead Anywhere
W Cc
31. 2002 Manila, Philippines
32. 2005 Amman, Jordan
33. 2008 Johannesburg, South Africa
Cg pg ag l 2006
Girl Scout Daisy
Grades K1Girl Scout Brownie Grades 23
Girl Scout Junior Grades 45
Girl Scout Cadette Grades 68
Girl Scout Senior Grades 910
Girl Scout Ambassador Grades 1112