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Fostering growth through innovation
Ludmila Naumova
Caspian Telecoms, 18 -19 April 2013, Istanbul
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Emergency.luPlay movie
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Trends & Challenges
Convergence
Redefining Value
Mobility Disruptions
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A Converging World
Broadband Broadcast
• Ubiquitous • Efficient• Flexible • Scalable
Satellite
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Your Needs
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Your Business
Needs
Powerful infrastructure
Seamless delivery & consistent
performance
Extensive coverage
Rapid time to market
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What we offer
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NeutralityPartnershipExcellence
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Space segment availability
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99.9998266%
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Innovation
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Innovation
Developing industry
standards
Driving cost
leadership
Creating long term
value
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Case 1Aeronautical
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Aeronautical: Situation
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• Presence of large captive audience with free time
• Always-on expectations: “must have” for passengers
• Rise of budget airlines: need for greater distinction and offering
• Improving business model
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Aeronautical: Market
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• Development of smaller and cheaper FSS antennas
• 3 segments: private aviation, commercial & government/military
• Close to 55,000 aircraft identified
• Majority of revenue to come from Ku-band and HTS
• 14% CAGR for Ku-band until 2021
Ku & HTS are used for broadband and are predicted to generate larger and faster growing revenues.
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Case 2Maritime
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Maritime: Situation
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• Higher bandwidth• VSAT (FSS) preferred• Smaller antenna• Real time data • Services
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Maritime: Market• Small, medium sized ships and
coastal vessels • VSAT is where the growth is• 55% of maritime communication
market in 2021• 29,000 VSAT terminals in 2021 • 12% CAGR for VSAT terminals
from 2011-2021
DRAFT*Source: Euroconsult, 2012
Wholesale maritime service revenue in US$ in millions
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Case 3Global Occasional Use
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Occasional Use: Market
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• Variety of market segments• Large events including sports,
entertainment, political events• Restoration capacity• Many opportunities
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Case 4Broadband
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Case 5SAT>IP
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SAT>IP: Situation
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• Changing TV viewing habits• TV screen is the mainstay in viewing TV content • Increasingly being complemented by an array of new devices• Need to deliver high quality broadcast to these devices
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SAT>IP: Market
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Working with industry to create SAT>IP ecosystem
2012
April 2012 Sat>IP unveiled
2013 & beyond
Jun 2012 First certified Sat>IP equipment
2011
H2 2011 Concept & prototypes
Nov 2012 SAT>IP converters sold in Germany
2013 onwardsRoll out SAT>IP to other markets
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Case 6 Ultra HD
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HD: Market
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Source: Euroconsult
Increase in HD Channels in Europe
HD factually becoming broadcasting standard
•MPEG-2: ca. 4 Mbit/s•MPEG-4: ca. 2 Mbit/s•HEVC: ca. 1 Mbit/s
•MPEG-2: ca. 19 Mbit/s•MPEG-4: ca. 10 Mbit/s•HEVC: ca. 5 Mbit/s
•MPEG-2: ca. 80 Mbit/s•MPEG-4: ca. 40 Mbit/s•HEVC: ca. 20 Mbit/s
Increase in Image Quality
UHD
HD
SD
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Ultra HD: Situation
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• 120 major Ultra HD movies produced to date• Sports events are being tested for Ultra HD• Ultra HD cameras becoming affordable• More broadcasters are planning for Ultra HD
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Ultra HD: Market
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First live relay of a UnnHDTV programme by NHK
First Ultra HD display from Toshiba
Ultra HD displays start appearing from major manufacturers and panel producers
SES and Sony broadcast live transmission of Ultra HD content
2011
2012
2006
IBC 20122013
SES to provide Ultra HD demo services in HEVC technology
We are pioneering standards and technologies to: • Define a new efficient transmission code• Develop interfaces capable of Ultra HD • Develop new Set-Top-Boxes and affordable TV screens
2016
Ultra HD
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Case 7 O3b
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O3bValue proposition
34MEO enables fiber-like latency connections via satellite.
High Bandwidth Scalable options from 100MB to 1GB
High Speed 4 x faster than Geostationary satellites
Low Latency Roundtrip latency of 130ms enabling:• Faster Interactivity• Superior Voice quality
Low Cost Up to 30% cheaper
Flexibility KA-band beams of 700km diameter: steerable around the globe, each delivering up to 1.2 Gbps
MEO: 8,000km altitude
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Industry Standard Leader
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Driving efficiencies at every opportunity
Testing high end
technologiesSpace Data Association
Improving bandwidth efficiency
Electric propulsion
Investment in new launch platforms
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Our goals, your ambitions
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• Access to DTH ecosystem• Cooperate with partners in the value chain• Enable multi-room, multi-screen (SAT>IP) • Support HbbTV
Improve convenienc
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• Drive HD• Support Ultra HD• Premium content, premium quality to ensure
highest value extracted from DTH
Improve quality
• Support growth ambitions in data & mobility • Access to our global fibre & teleport network to
enhance customers’ reach• Build customized capacity to meet market needs
Enhance data &
mobility
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Conclusion
Fostering your growth through our innovation.
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Thank you.
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