Forum Media Prague, Žofín Island November 13, 2013

We start at 1 p.m. sharp!

Tim Stock Founder, scenarioDNA New York City on culture mapping & how research today turns consumers into living zombies

Doug Kessler Creative Director, Velocity Partners, London on how to make truly kick-ass content & the role research plays in it

Martina Olbertová Meaning Curator, MOC Prague on demythicizing research & ultimately getting the industry in a better shape

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Jan Schmid Quant Research Director Perfect Crowd, Prague on use of digital insight as a creative brief for marketing campaigns

Kamila Janečková Strategic Planner, Ogilvy Prague on uses of behavioral science in marketing & consumer behavior