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Assignment On:Analysis of reasons behind enlisting Professor Dr. Yunus as one of the 12 greatest entrepreneurs of recent time by Fortune

Magazine.

Prepared For:

Ali Mohammad Kawser

LecturerDepartment of Marketing

University of Dhaka

Prepared By:

CRESCHO

Department of Marketing

University of Dhaka

Date of submission

7 th April, 2012

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GROUP PROFILE

CRESCHO

NAME ROLL

Kawser Ahmed Nahid 103

Zakir Hossain 039

Md. Ziaul haque 091

Vivekananda Roy 043

Aslam Ali Razib 141

Ikram Hossain khan 031

Why the Grameen Bank though a non-profitorganization was enlisted in the Fortune magazine as the

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most profitable companies & Prof. Yunus as one of thegreatest entrepreneurs:

Nobel Laureate Prof Muhammad Yunus has been named has been named byfortune magazine as one of the 12 greatest entrepreneurs of our time. Thislist published in the magazines latest issue places Prof. Yunus among theband of highly exclusive individuals, all of whom are known throughout theworld for their innovation, vision and ability to get things done.

The list was prepared considering economic and social impact, worldchanging vision of the entrepreneurs, ability of the entrepreneurs to inspireand motivate their employees, their record of innovation and their actualresults.

The list of 12 Greatest Entrepreneur of present time:

1. Steve jobs (Apple)

2. Bill Gates (Microsoft)

3. Fred Smith (FedEx)

4. Jeff Bezos (Amazon)

5. Larry Page & Sergey Brin (Google)

6. Howard Schultz (starbuck)

7. Mark Zukerberg (Facebook)

8. John Mackey (Whole Foods)

9. Herb Kelleher (South-West Airlines)

10. Narayan a Murthy (Infosya)

11. Sam Walton (Wal-Mart)12. Dr. Prof. Mohammad Yunus (Grameen Bank)

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Reasons behind enlisting this non-profit organization(Grameen Bank) as one of the most profitable companies:

Grameen bank is a micro-finance organization and communitydevelopment bank. It makes small loans to the impoverished withoutrequiring collateral.

The Bank helped thousands of villagers to get rid of poverty .Dr. Yunusbelieved that making such loans available to a wide population wouldhave a positive impact on the rampant rural poverty in Bangladesh.

Grameen bank believes that charity is not an answer to poverty. It onlyhelps poverty to continue as it creates dependency and takes away

individuals initiative to break through the cycle of poverty, whereasloans offer people the opportunity to take opportunity to takeinitiatives in business or agriculture, providing earnings and enablingthem to pay off the debt.

Grameen bank has offered credit to many poor, women, illiterate, andunemployed people, it created access to credit on reasonable termssuch as the group leading system and weekly-installment payment .

Enabling the poor to build on their existing skill to earn a better income

in each cycle of loans.Grameens objective has been to promote financial independenceamong the poor. Prof. Yunus encourages all borrowers to eventuallybecome savers so that their local capital can be converted into newbusiness.

The Grameen bank (Literally, Bank of the villagers) is the outgrowth of Yunuss ideas, prof. Yunus was chosen by Wharton school of businessfor PBS documentary, as one of the 25 most influential businesspersons of the past 25 years.

Creating innovation and creative ideas can change the traditionalbusiness concept into the new world and by doing these things Dr.

Yunus got recognition.

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These are the main reason why Dr. Prof. Yunus got recognition as aworld 12 new entrepreneur who changed the world through theirinnovative ideas.