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Catching The Wave™: The Rising Public
Cloud Platforms MarketMaxim Tambiev
Country Manager, Russia
December, 2016
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We work with business and technology leaders to develop customer-obsessed strategies that drive growth.
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Agenda
› Trends driving the cloud platform market
› The public cloud platform vendor landscape
› The Forrester Wave™: Global Public Cloud Platforms For Enterprise Developers, Q3 2016
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The foundation for customer obsession
App
infrastructures
Delivery
practices
App
architectures
Global, on-
demand, elastic
Fast, continuous
Concise,
modular,
distributed
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Three aligned evolutions happening all at once
App infrastructures
Physical server
Virtual server
Containers
Development styles
Waterfall
Agile
DevOps
App architectures
Monolithic
Multi-tiered
Microservices
On-premises clouds Public clouds
+
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Cloud adoption is accelerating
Source: “The Public Cloud Market Is Now In Hypergrowth” Forrester report
$12
$4
$75
Cloud platforms(IaaS/PaaS)
Cloud business services(storage, file services,integration)
Cloud applications orSaaS
$91B
2015* * Forrester updated
estimates
Cloud
platforms (IaaS/PaaS)
Cloud
businessservices
Cloud apps
(SaaS)
2020*
$235B$156
$64
$15
$191B
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Public cloud (IaaS/PaaS) platforms are growing the fastest . . .
Source: Upcoming “The Public
Cloud Services Market Will Grow
Rapidly To $236 Billion In 2020”
Forrester report
35% annual growth rate
$32B global market in 2017
$64B global market in 2020
50% will be complementary
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Source: Vendor Landscape: Public Cloud Platforms Consolidate, But New Disruptions On The Way Forrester report
2016 public cloud revenues of TOP-6 providers
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Four issues drive application strategies
Enterprises move to public clouds incompletely
Age of the customer/digital transformation
High app demand, shortage of developers
New value: analytics, smart apps, internet of
things
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Public clouds force developer-IT reconciliation
Developers
• Self-service
• Fit
• CI/CD
• Innovation
IT ops
• Security
• Migration
• Integration
• Cost
Speed
$ flex
DevOps
quality
mgmt.
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What’s next? Five disruptions shape cloud in 2017
1. Migration of complex
enterprise workloads
2. Containers everywhere
shake up platform
foundations.
3. Serving two masters: cloud-
native anddigital
transformers
4. Cloud service providers find app, geo, or
industry niches.
5. Evolving hybrid public-
private architectures
and needs
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Source: “Vendor Landscape: Public Cloud Platforms Consolidate, But New Disruptions On The Way” Forrester report
1. Follow the apps: lift and shift modernize
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2. Match your skill level and tolerance for risk to your container platform options
DIY
Requires assembly,
platform engineering
skills, risk tolerance, and
strong ecosystem
participation
CaaS
Requires some
assembly, skills,
and risk tolerance;
limited curation
PaaS
Requires little
assembly and fewer
skills; stronger
curation
© 2016 Forrester Research, Inc. Reproduction Prohibited 15
Source: “Vendor Landscape: Public Cloud Platforms Consolidate, But New Disruptions On The Way” Forrester report
3. Not fast and slow teams; fast and faster teams
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4. Public cloud platform segments
Source: “Vendor Landscape: Public Cloud Platforms Consolidate, But New Disruptions On The Way” Forrester report
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The enterprise hybrid challenge
Hosted
private
Trade hosting
Public
SaaS
app
Private
cloud
“Hybrid”
Data center
On-premises Off-premises
Integration
Visibility
Cross-cloud security
License portability
Workload portability
Data locality
Latency and direct connect
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How Forrester tracks the public cloud
› Cloud applications (SaaS) — complement + replacement
• CRM, eCommerce, ePurchasing SaaS $ > traditional licensing/maintenance $
• NetSuite, O365, Salesforce, Workday, many others
› Cloud platforms (IaaS/PaaS) — complement + replacement
• Publicly available platforms on which developers build and deploy apps
• Amazon Web Services, CenturyLink, Google, IBM, Microsoft Azure, Oracle
› Cloud business services (cloud “middleware”)
• Targeted solutions for certain business needs, extensible by developers — fill gaps in large
vendor portfolios, target niche needs, and bridge multiple cloud services
• DBaaS (SQL, NoSQL), integration/IoT, file (Box), communications (Twilio), DRaaS, etc.
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The Forrester Wave™: Global Public Cloud Platforms For Enterprise Developers, Q3 2016
›We required each vendor to offer:
• Native development services (PaaS)
• Some degree of configurable infrastructure services
(IaaS), exposed directly or via PaaS
›We did not evaluate IaaS-only providers.
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Two of eight megacloud platforms lead
Source: “The Forrester Wave™: Global Public Cloud Platforms For Enterprise Developers, Q3 2016” Forrester report
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Source: “The Forrester Wave™: Global Public Cloud Platforms For Enterprise Developers, Q3 2016” Forrester report
The scores . . .
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Four feature sets distinguish the top four vendors (AWS, Google, IBM, Microsoft)
Infrastructure services*
•At least 15 different VM types/configs
•At least five different Linux and Windows VMs
•Arbitrary sizing or resizable VMs
•All instance types available in all regions
•Bare metal instances
Analytics services
•BI/business reporting services
• Integral access to one or more data sets
•Machine-learning services
•Streaming data analysis services
•Speech, video, or image analysis services
Migration services
•Bulk data transfer and loading
•On-premises to cloud SQL extensions
•VM migration services
•Data prep, movement, or schema migration
•Migration monitoring tools
Depth of AD&D tooling•Native CI/CD toolchain
•Language-agnostic CI/CD toolchain
•Customizable release workflow
•Live deployment and rolling updates
•Deployment to third-party cloud or on-premises servers
* Compute services shown
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What it means: innovation and consolidation in parallel
› Portability will only get stronger.
› Infrastructure platform vendors must move up.
› Development platform vendors will grow.
› Business/application services will get acquired.
› Innovation will come from specialists.
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Is Europe any different?
›Scale matters in Europe too.
• We see the same Leaders here as overseas.
›Next-gen apps need both IaaS and PaaS.
• Many home-grown European IaaS providers proving slow to
add credible PaaS offerings.
› ‘Europe’ is less coherent than it pretends.
• Customers like data centers in-country
• And an option to go on-premises always helps.