Download - Ford motor company by usman ayub
Introduction
A global automotive industry leader based in Dearborn, Michigan
Manufactures and distributes automobiles across six continents
5th largest in the world, based on annual vehicle sales in 2010
Ranked #23 on Fortune 500
Mission Statement
ONE FORD MISSION: ONE TEAM:
People working together as a team ONE PLAN:
Work together effectively to manufacturer the safest possible vehicle
ONE GOAL: delivering profit
ONE WORLD: Strive to be the safest automobile manufacturer
with eco friendly vehicles in the world
Economic
The size and growth of
potential target markets
Economic development
Oil price fluctuations
Technological
Ford’s operational capability
Ford's agreement with Microsoft
to introduce a "smart car"
Strengths
Producing Hybrid vehicles One of the oldest car manufacturer
Manufacturing facilities in more than 30 countries
Wide Range of Products targeting all customer classes
Opportunities
Customers demand for more fuel efficient cars
Ford’s investment in the Solar Power industry
Positive attitude towards “green” vehicles
FORD Strategy Recomended Expand Globally, while mass producing hybrid technology
Continue to compete in automotive market, while focusing on core profitable products