Download - For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications
![Page 1: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/1.jpg)
COMMUNICATION STRATEGIES
for Pushing the Boundaries of Collaboration
![Page 2: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/2.jpg)
COMMUNICATION STRATEGIES
Taking a strategicapproach to communications
![Page 3: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/3.jpg)
COMMUNICATION STRATEGIES
Conducting a Communications Audit
OptionsBasic Questions
![Page 4: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/4.jpg)
TASKS VS. TOOLS
Tasks Tools
Leadership Counseling and Support Media Relations
Institutional Image and Identity Publications
Government Relations Writing Services
Constituent Communication, Marketing, and Feedback
Small Group and One-to-One Communication
Athletics Communication Special Events
For Consortia Communications: Electronic Communication
Stakeholders Photography
External Organizations Advertising
Others? Research
![Page 5: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/5.jpg)
GRAPHIC IDENTITY, STEP BY STEP
Identity Audit Positioning
Study/Statement Design Market Test Adopting Final Image Marketing New Image
![Page 6: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/6.jpg)
Observation:Visual identity is less a graphic design effort than it is a political effort
![Page 7: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/7.jpg)
![Page 8: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/8.jpg)
![Page 9: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/9.jpg)
COMMUNICATION STRATEGIES
Building aGo-to Website
![Page 10: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/10.jpg)
![Page 11: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/11.jpg)
![Page 12: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/12.jpg)
![Page 13: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/13.jpg)
![Page 14: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/14.jpg)
![Page 15: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/15.jpg)
![Page 16: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/16.jpg)
![Page 17: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/17.jpg)
COMMUNICATION STRATEGIES
DAPIFS
![Page 18: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/18.jpg)
![Page 19: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/19.jpg)
![Page 20: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/20.jpg)
![Page 21: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/21.jpg)
![Page 22: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/22.jpg)
COMMUNICATION STRATEGIES
Managing Relationships
![Page 23: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/23.jpg)
COMMUNICATION STRATEGIES
Issues and CrisisManagement
![Page 24: For Pushing the Boundaries of Collaboration. Taking a strategic approach to communications](https://reader035.vdocuments.us/reader035/viewer/2022062718/56649e6b5503460f94b6a215/html5/thumbnails/24.jpg)
Roland KingVice President for Public AffairsNational Association of Independent Colleges and Universities(202) [email protected]