Interactive Email & Web Site Marketing
Email marketing has an average return on investment of $43.52 for every dollar spent, which is expected to reach $44.25 by the end of 2011. (Source: DMA)
Average Response Click-Through Rate: 5.5%Source: Epsilon Q3 2011 Email Trends and Benchmark (Dec 2011)
Website and eMail received the highest % increases (69% & 62%) in spending, as tools to generate leads. Source: Unisfair "The Future of Tech Marketing" (2010)
45% of CMOs label email marketing as their top area of marketing investment this year. – Source: Chief Marketing Officer Council (2009)
eMail Marketing Facts You Should Know
Instant Results In CRM System1. Message Opened2. Hyperlinks clicked3. Unsubscribe (CANSPAM)4. Event Registration5. Literature Request6. Phone Call Request7. Database Field/Email Updates8. Forward To Others Lead Capture
SEND / BOUNCE & EMAIL ADDRESS INTEGRITY•Schedule / Throttle Messages; Exclude Unsubscribe;•SMTP Relay Service - Optimizes Message Delivery•Database Cleanup Of Undeliverable & SPAM Unsubscribe
IntelliClick® At-A-GlanceE-Mail & Web Site Visitor Tracking That “Takes Action”
“Call To Action” Auto Response Event Confirmation Email Literature Fulfillment Email Forward To Others Newsletter Opt-in
Text Message
Prepare Email Promotional MessagesCreate HTML Templates w/On-Line WSYIWYG EditorInsert Tracked Hyperlinks Using Hyperlink Wizard
Access Real Time Campaign Reporting
Monitor Interest In
“Real Time”
Alarmed Call
Scheduled
Web Page Navigation Tracking“Beyond The First Click”
TRACK
RESPOND
PRIORITIZE
ALERT
MEASURE
Engage Sales Team AtThe Opportune Time
Segment Your Database - Send To Target GroupPROMOTE
You Are In Control - Everything Is Within Your CRM System
Email Server
Interactive Email & Web Site Marketing
PricingPricing
Products & Services
Annual
Subscription
Annual
Unlimited
Subscription
Perpetual
Premise
License
eTrack & WebNav
Tracked Click Results Included 36,000 Unlimited Unlimited
SMTP Relay Email Quota Included 7,500 /month
90,000 /year
25,000 /month
300,000 /year
Custom
Software, Account Setup & Installation $1,695 $3,895 $8,995
Tracking Pool, Training & Support Services
Included in Year 1
$995 $995 $995
Annual Service/License MaintenanceYear 2 onward
$995 $2,195 $1,395