Focusingoncorecompetenciestofulfillcustomerneedsinhealthandwellness
JoicePranata
ResearchAssociate
HealthandWellnessTrack
May10,2016
Consumerhealthisamarketwherecustomerneedsarerapidlyevolvingandexpanding
Customerneedsatthecenterinthehealthandwellnessspace
2
Technology
PartnershipMarketing
CustomerNeeds
Consumerhealthisamarketwherecustomerneedsarerapidlyevolvingandexpanding
Customerneedsatthecenterinthehealthandwellnessspace
3
Technology
PartnershipMarketing
CustomerNeeds
HealthandWellness
=$$$billion
Consumerhealthisamarketwherecustomerneedsarerapidlyevolvingandexpanding
Customerneedsatthecenterinthehealthandwellnessspace
4
Technology
PartnershipMarketing
CustomerNeeds
Consumerhealthisamarketwherecustomerneedsarerapidlyevolvingandexpanding
Customerneedsatthecenterinthehealthandwellnessspace
5
Technology
PartnershipMarketing
CustomerNeeds
Consumerhealthisamarketwherecustomerneedsarerapidlyevolvingandexpanding
Customerneedsatthecenterinthehealthandwellnessspace
6
Technology
PartnershipMarketing
CustomerNeeds
Oatlyrebrandsforgrowth
7
Oat-baseddrink
Dairy-likeproducts
EnzymaticTechnology
Heart-health
Technology
PartnershipMarketing
CustomerNeeds
Oatlyrebrandsforgrowth
8
2001:Oatlydairy
alternativebrand
launched
0
5
10
15
20
25
30
35
40
45
2000 2002 2004 2006 2008 2010 2012 2014 2016
Revenue(million$)
Year
~10%
growth
1993:Oatlyfoundedwithfocusonlactoseintolerance
Oatlyrebrandsforgrowth
9
2012:Brandrepositioningtohealth
andwellness
2010:EFSAapprovesbetaglucanclaim
2001:Oatlydairy
alternativebrand
launched
0
5
10
15
20
25
30
35
40
45
2000 2002 2004 2006 2008 2010 2012 2014 2016
Revenue(million$)
Year
~10%
growth
1993:Oatlyfoundedwithfocusonlactoseintolerance
Ganeden’spartnerwithcustomersincreatingproducts
10
Probioticingredients
BC30brand,patentedBacilluscoagulansstrain
Over120partners,over170products
Technology
PartnershipMarketing
CustomerNeeds
Ganeden’spartnerwithcustomersincreatingproducts
11
Ganeden’scustomerswantto
capturetheirconsumers’interestinhealth
Ganeden’sCustomers
OriginalProducts
Ganeden’spartnerwithcustomersincreatingproducts
12
NewProducts
Throughpartnershipswithitscustomers,Ganedenco-
developsproductscontainingits
flagshipprobiotics
Ganeden’sCustomers
2004 2005 2006 2008 2010 2015 Today
AB-Bioticsinvestsintechnologyplatform
13
Technology
PartnershipMarketing
CustomerNeeds
Spun-outoftheAutonomousUniversityofBarcelona
Focusedonbiotechnologyforcheese-making
FunctionalIngredients
PharmacogeneticTesting
2004 2005 2006 2008 2010 2015 Today
AB-Bioticsinvestsintechnologyplatform
14
FunctionalIngredients
PharmacogeneticTesting
Technology
PartnershipMarketing
CustomerNeeds
Pivotedtowards
healthandwellness
Spun-outofAutonomousUniversityofBarcelona
2004 2005 2006 2008 2010 2015 Today
AB-Bioticsinvestsintechnologyplatform
15
Pivotedtowards
healthandwellness
Generatedrevenuethrough
contractR&D
Spun-outofAutonomousUniversityofBarcelona
FunctionalIngredients
PharmacogeneticTesting
Technology
PartnershipMarketing
CustomerNeeds
2004 2005 2006 2008 2010 2015 Today
AB-Bioticsinvestsintechnologyplatform
16
Pivotedtowards
healthandwellness
Firstpatentinironforti-fication
Spun-outofAutonomousUniversityofBarcelona
FunctionalIngredients
PharmacogeneticTesting
Technology
PartnershipMarketing
CustomerNeeds
Wentpublic
AB-Bioticsinvestsintechnologyplatform
17
Pivotedtowards
healthandwellness
Wentpublic;firstpatent
Filedover130patents;builtalibraryofover1,000probiotic
strains
Spun-outofAutonomousUniversityofBarcelona
FunctionalIngredients
PharmacogeneticTesting
Technology
PartnershipMarketing
CustomerNeeds
2004 2005 2006 2008 2010 2015 Today
AB-Bioticsinvestsintechnologyplatform
18
Pivotedtowards
healthandwellness
Wentpublic;firstpatent
Filedover130
patents
Multiplerevenuestreams:contractR&D,partnerships,
products
Spun-outofAutonomousUniversityofBarcelona
FunctionalIngredients
PharmacogeneticTesting
Technology
PartnershipMarketing
CustomerNeeds
2004 2005 2006 2008 2010 2015 Today
AB-Bioticsinvestsintechnologyplatform
19
Sethealthtarget Determinationofmetabolicneeds
Identificationoffittingstrains
Validationtrials
SecondGenerationProbioticsScreening
Customerneedsdrivethehealthandwellnessspace
Differentapproaches
Focusoncorecompetencies
Differentapproachesleveragecorecompetenciestocapturecustomerneedsinhealthandwellness
20
Technology
PartnershipMarketing
CustomerNeeds
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