1. What is starcraft ? 2. The sales 3. The project 4. The venue 5. The players
Jérémy “Feast” Vansnick Antoine "Dayshi" Stievenart
6. The casters Pierre-Yves « Piou » Laurent Corentin « Makouni » Lacroix
7. The partners (5) 8. Promotion tools 9. Profitability 10. Best case scenario
Starcraft Broodwars (1998) 11 million copies sold worldwide
Competitive scene until 2012
Starcraft 2 : Wings of Liberty (2010) 1 million copies sold within 24 hours worldwide
4.5 million copies sold within 6 months
Starcraft 2 : Heart of the Swarm (2013) Release date : March 12th 2012 worldwide
March 11th : Opening the doors at 8:00 PM
Players presentation at 9:00 PM 1vs1 pro in a “Best of 3” format
2vs2 pro + public fun games
March 12th : Starting the sales at 0:01 AM Copies signed by players + pictures
March 12th : Ending at 1:00 AM
FNAC Shop or rented venue Room for 200 seats minimum
Internet connections
Room for the games + cashiers
Room for big screen + projectors
Room for casters
Possibilities of expansion (room + seats)
Jérémy « Feast » VANSNICK Belgium’s #1 player
Europe’s top 20
Played in Brazil, Germany, Sweden…
4th at IEM world final (March 2012)
8th at IEM Sao Paulo & Kiev (2012)
12th at DreamHack winter (Nov. 2012)
Jérémy « Feast » VANSNICK
1,900 « Like » on official page
3,300 Followers @MillFeast
Plays for team Millenium
Antoine "Dayshi" Stievenart France’s second best player
Europe’s top 100
2nd at WCS France (2012)
Has been ranked #1 on EU Server.
Antoine "Dayshi" Stievenart
800 « Likes » on official page
366 Followers @M_Dayshi
Plays for team Millenium
45.000 « Likes » on facebook
7.900 Followers @M_Millenium
Pierre-Yves « Piou » LAURENT
Started in April 2011
212.000 views ( up to 25.000 views / month )
420 subscribers
Knowledge of the game
Contact with possible partners
Corentin « Makouni » Lacroix Belgium top 5 player
Highly ranked player in Europe
Experienced in shoutcasting
Plays for the flemmish team LLL
2.200 « Like »
1.300 Followers @TheLowLandLions
Activision & Blizzard ENT Game producer
Has experience in LAN gaming & event organisation
Database of all the Belgian gamers !
Ads on official website
2,000,000 « Like » on Facebook
Multiple Twitter accounts with thousands of followers
Deal : Providing Merchandising; Technicalsupport (computers ?); gift bags; …
Outpost gamecenter Provides gaming hardware solutions
Experienced in LAN party
3 centers (Brussels, Antwerp, Gent)
Database of gamers
Deal : Free hardware renting againstadvertissement during the event.
Redbull ( Jet import ) Already into gaming by sponsoring « Startale »
Redbull battleground tournaments
Deal : Distribution of redbull samples duringthe event if financial contribution
Monster Energy drinks Already into gaming by sponsoring Team EvilGenius
Gaming page = 764.000 « Likes » on Facebook
17.000 Followers @MonsterGaming
Deal : Distribution of samples during the event if financial contribution
ASUS Republic of Gamers FNAC already sells ASUS computers
ASUS already sponsoring events and players
Gaming oriented products
81.000 « Likes » on Facebook
Deal : Provides hardware solution for the event.
Facebook & Twitter of players & partners
News of Team Millenium website
Message on Reddit/r/Starcraft◦ 122.000 readers
Message on Team Liquid◦ Most popular starcraft related website
Message on jeuxvideo.com
Press release !
Media Presence TV on location !
Interview with players & FNAC managers
Press release for written press beforethe event !
« AtheneWins » a.k.a. « The best gamer in the world » (Bachir BOUMAAZA) Belgian Dutch speaking Youtuber.
589.000 Youtube subscribers
65.000 « Likes »
46.000 Followers
S2 HotS : 40,37 € 33,36 € without VAT
SC2 HotS Collector’s edition : 70,72 € 58,45 € without VAT
Estimated 30 % margin SC2 HotS : ((0,3*33,36)-33,36) = 23,35 €
[10,01€ per unit]
SC2 collector : ((0,3*58,45)-58,45) = 40,92 €
[17,53 € per unit]
For 100 copies sold 85 SC2 HotS [10,01€] + 15 collector [17,53 €] = 1.113,80 €
80 SC2 HotS [10,01€] + 20 collector [17,53 €] = 1.151,40 €
Pierre-Yves « Piou » LAURENT
http://www.youtube.com/PiouStarcraft
http://www.facebook.com/PiouStarcraft
http://www.Twitter.com/PiouStarcraft