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Breaking the silos BUILDING YOUR KNOWLEDGE GRAPH LAVACON – PORTLAND 2014/10

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!   Data Management

enrichment integration search

!   Our mission is to help organizations create value with their data

ANTIDOT

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2 products

AIF – Antidot Information Factory Data integration: cleanse, transform, enrich and link data and documents to create business information.

AFS – Antidot Finder Suite The semantic search engine for creating rich, relevant applications and power your sites.

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Augmented Customer Support

Fluid Topics is a complete solution to deliver your documentation and technical content online !   A turnkey portal for searching,

browsing and reading

!   Offering value added features: comments, bookmarks, alerts, feedbacks, personal books creation…

!   Designed for PCs and tablets

!   With a full-featured back-office to manage and analyze

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KNOWLEDGE GRAPHS

THE CONCEPTUAL FRAMEWORK

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Knowledge Object

EINSTEIN

Born in: Ulm, Germany

Awards: Nobel Prize in P…

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Graph

EINSTEIN

ULM POP

ULM

ULM UNIV

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KG

Knowledge

+ Links -----------------------------

= Knowledge Graph

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LINKED DATA

THE TECHNICAL FRAMEWORK

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Linked Data is •  a method of publishing structured data so that it can be

interlinked •  in order to create a decentralized knowledge base across

the Web •  in which the interest of each piece is made more useful by

additional data.

ULM

located   Baden-Württemberg

123 672

popula+on  

www.ulm.de Web  site  

Sources  on  the  Web  

place  of  birth  

born  

March 14th 1879

ULM

Einstein

Source  B  

Nobel Prize in Physics

Theory of relativity invented  

awarded  

Source  A  

Einstein

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!   Semantic Web / Linked Data § Designed by W3C for over 12 years § Open, sustainable §  Scalable, reversible

!   Ecosystem of protocols and tools

Web 3.0

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The Semantic Web Stack

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Linked Data on the Web

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WRITING DOCUMENTATION

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Why

Why do we write documentation?

Because…

!   We must! Everybody does

!   Regulatory or legal constraints

!   We love that! A nice doc is so cool

!   To serve users: clients, support agents... (they can use the product, reduce support costs)

!   To formalize and convey knowledge

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When

Produc=on  

Marke=ng  

Tech  Doc  

Sales  R&D  

Idea                              Proto  

Technical documentation is:

!   Formal

!   Pre conceived (at the same time the product is designed)

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Your  Product  Informa/on  Corpus  

Product Information

R&D   Prod   Sales   Support  

PLM  Exper=se  

Training,  Docs,  KB,  Wikis,  Q&A,  Forums,  Tickets  

PIM/ERP,  Catalog,  Tech  Doc  

Marke=ng,  CRM,  WP,  fact  sheets  

+  Analy=cs:  usage,  sen=ment  analysis,  hot  topics,  weak  signals…  

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The Challenge

Your  Product  Informa/on  Corpus  

How can we take advantage of this wealth of information?

Create Knowledge and make it accessible:

!   Support agents, Partners, End-users

!   Self-service portal, within your helpdesk soft

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Let’s build a

Knowledge Graph

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LINKING PRODUCT INFORMATION

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What we need to do

Break the silos: create links between data

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What we need to do

Link selected product and support related data in order to create a comprehensive knowledge graph

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What we need to do

Break the silos: create links between data

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How?

When data is structured

!   Look for “join” attributes §  Identifiers: code, reference, email address, UID, …

§  Names: people, organization, product, …

XYZ

XYZ

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How?

When data is structured

!   Need for data normalization §  Leverage existing reference materials

§  Automatically create some based on content (eg: create taxonomy of products from the ERP)

XYZ

#XY-Z

XT  

XY  XY.U  XY.Z  

…  

…  

XY.Z XY.Z

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How?

When content is un-structured, we need to enrich it and create metadata

!   Text-mining, entity extraction

!   Classification

! Clusterization

Taxonomies and existing vocabularies are important.

XYZ

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How?

Build the graph !   Run inferences

!   Machine learning will help refine

Create and extract knowledge objects from that graph

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How?

!   Behind the conceptual graph, a real graph of data

Data  graph  leveraging  ontologies  such  as  DC,  foaf,  sioc,  baetle,  doap,  goodrela=ons,  …  

Conceptual  graph  

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How?

!   Behind the conceptual graph, a real graph of data

!   It requires advanced technologies and a little bit of black magic

!   You need to understand what you do and to master the technologies

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KG and Tech Doc

What is the role of technical documentation in all this Knowledge Graph and Linked Data approach?

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KG and Tech Doc

Technical Documentation and reference metadata provide a skeleton to build the KG

Tech Doc is controlled, certified, up to date, versioned, … TRUSTABLE

Metadata are key(s) - Tech Doc has plenty of them

•  Product names, ranges, versions

•  Taxonomies for classification

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CONCLUSION

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CONCLUSION

Because Tech Writers are information professionals, they have a huge opportunity to lead the innovation.

Advice: invest in your metadata, they are the foundation of your future knowledge graph.

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ANTIDOT

Contact: [email protected] http://www.antidot.net @AntidotNet http://www.fluidtopics.com @FluidTopics

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