5 E-Marketing Tips to Help Your Business

Roy BarfordFlow

@FlowEastAfrica

Tip #1: Think mobile

Guidelines for thinking mobile:Implement a responsive design

Don’t use FlashKeep website copy shorter

Tip #2: Use social media to engage and convert

5 Platforms you should be using:Twitter

InstagramGooglePlusFacebook YouTube

Tip #3: Work with partners

Work with partners:Find the right bloggers to work with

Join #campaignsLeverage synergy

Tip #4: Make newsletters newsworthy

Consider the following:

Send newsletters when you have news

Don’t use punctuation, digits or “spam words” in subject lines

Keep newsletter copy very short

Add links to your website for full details.

Tip #5: Content is king. Have a king-sized content plan

Summary:1. Think mobile (responsive)2. Use social media to engage 3. Work with partners4. Be tactical with newsletters5. Content is king – have a plan and be tactical

Thank you

Roy BarfordFlow

@floweastafrica