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4/7/12
Flovar Butter
B.Com 6th semester
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The business
The opprtunity Dairy form is an integral part of
Pakistan and and plays vital role innatural economy.
Dairy form is contribution about42.73% to agriculture sector and7.53% in GDP.
The butter available in market issimple but we introduce butter in
different flavours in market. Market Timing
use of butter higher in summer season
as compared to winter season.so we started our
business in summer season
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Mission of ourbusiness
Mission of our business is introduced
butter in diffrenti.eBanana Butter
Basil ButterCanjun Butter
Taht will provied diffrent taste to useraccording to their choice.
Chak no. 107 NB. Tahs SILLANWALLI. Dst.SARGIDHA. NearJHANG ROAD
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Land occupied 1 acre. 10,00,000
Buliding cost 25,00,000.
Business equipment Plant for boiling (3 unit) 70,000 @ 1 unit
Plant for chilling milk ( 3 unit) 55,000 @ 1 unit
Whay(leshi) and butter grathering from curd(4 unit) 35,000 @ 1 unit
Dep freezer for storage of butter (10 unit)30,000 @ 1 unit
Fully furnished with air conditioner
Computer with all neccessary software and
internet connection
Land, Building & OfficeEquipment
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Cheif Executive Officer(CEO)
Quaclifaction of CEO is MBA.
Functions Invovles in decision makeing
Implement the policy
Visite the dairy plant to check working a plant
Reponsibilities good relation with customer
Good relation with supplier Daily check sale invoice
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Account officer
Qulification of accountant officer is B.com(hons) with threeyear experiance
Funcations
Repair all daily transaction (journals) Check error
Daily report to gernal manager
The qulification of dairy manager is graducation with threeyear experiance.
Funcations Good deal with labour and all middle level management .
Reporting to CEO off all expenses and revenues
Dairy
manager
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MANAGEMENT TEAM
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MANAGEMENT TEAMOperational manager
He controls all the functions of company perform in the company.
He handles the availability of raw material manufacturing, process,
ordering and replacement e.t.c.Finance manager
He handles all the finance operation like investment by investor.And make the budget of company at quarterly basis. Handels allthe cash and credit transaction, expenses and revenue of thecompany at daily basis.
Marketing manager
His qualification is MBA (Marketing). And he is having four year
experience in marketing.Manager Of Human Resources
Our human resources manager is Miss Thaira Malik and hisqualification MBA (human resources). She is having three yearexperience in related field.
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Intellectual Property
Trade marksOur business is newly in the market. So our product is alsonew in market. We launched our product with the name ofslice of heath. For it we made a specific logo and we
purchase that trade mark of it.Our logo design is following:-
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INDU
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ANAL
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IS
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INDU
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ANAL
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Pakistan is the fifth largest milkproducer in the world.
Milk production in year 2009-10was about 30.81 million tons.
Raw milk is used for drinking and
tea making purpose. In Rural areas, milk is used to
make Desi ghee, yogurt, whey(lasi) and butter. Rural as well as
the urban households are themajor consumers of milk.
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INDU
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ANAL
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The daily milk intake of Sargodha andsurrounding areas is 0.020 million litersrespectively.
demand for milk increases during summers asthe consumption of whey (lassi) rises due to
hot weather. Ghee is obtained by heating the milk to
evaporate water and removing the curd.
Liquid butter oil with 93% fat is content and amuch smaller volume results. It is Easy to
store and resists spoilage even at tropicaltemperatures.
Dahi or curd (similar to yogurt) is anotherpopular product. If not refrigerated it must be
consumed within 24 hours.
Industry Size&Attractiveness
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INDU
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Khoya is a popular sweet. It is prepared bycondensing the milk to about 20% fat. Sugarand some spices are added in order to obtaindesirable flavors. It is a high value product
Different value added products like yogurt, icecream, butter and cheese are also preparedfrom the raw milk. The processed milk qualityand market share has increased considerablyover the last five years and providesnumerous opportunities to the dairy farminvestor to benefit from it.
Industry Size&Attractiveness
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Profit Potential Our country is an agricultural country. \
So many product related to dairy form is used in wholecountry. And using of these products is increasing with thepassage of time.
one thing more population of Pakistan is also increases withthe time passage.
Target Market
The set of limited group of customer which haveneeded your product
Success and failure is totally depending on targetmarket. Therefore target market is very importantelement of a successful firm.
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Target MarketDescription of target market
Our product (cilice of health) the perfect target market is thosechild students who are in the age of 6-14 year old.
Their parents considered that butter is best thing for children in
their growing age. Their considered it necessary part of theirchildrens meal.
So children use butter twice times (in breakfast & in dinner) a day.
So according to it we decided to target also these age children.They are consumer of butter.
Competitive Position With In TargetMarket our target market is school children.
mostly children like different flavors in everything which they
mostly use daily. Butter is mostly used by it.
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PLAN Concept testing We conduct a concept test report. In which we asked parents to
write down their comment related to our product that influenceyou to purchase our product. Because our target markets is schoolgoing children. And they have no sense about such product.
When we complete that research we observed that roundabout95% people are agree to purchase our product and they said that:-
Butter is mostly used by every person.
This is considered necessary part of their meal.
This is mostly available in pure form.
This is a natural product. There is no artificial thing used in it.
These have no side effect on body.
Every age of person can used it.
Ch l f
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Channels of
distributionPromotion and distribution:
For our product promotion we use different way of media.
Television Internet
Cable network
Radio
Pamphlets
By making different activities at different
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Business partnership
Business partner is a term used to denote acommercial entity with which another commercialentity has some form of alliance. This relationshipmay be a highly contractual, exclusive bond in whichboth entities commit not to ally with third parties.
So our business also has some partners who are
mostly on contract. Our partners are following Suppliers
Transportation manager
Whole Seller
Customer support Quality control
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CRITICAL RISKFACTOR
Management riskWe have also some management risks. That arefollowing:-
Sabotage
Over lopping
Misuse of Data Misuse of organization equipments
Electricity riskv The present situation of electricity is harm full
for our business. Due to long load shading our
freezer will not working properly.v But we take some steps to too meet that
situation. We purchased generators and UPSfor our organization. So this factor will becontrol by our organization.
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[email protected] [email protected]
hotmail.com
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