Download - FixIt: A Public Utility App
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FixIt: A Public Utility AppGroup 5:
Muhammad Amir ShafiqJin Wai GohKimaya Kale
Katie Levesque
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OutlineMotivation
Proposed Solution
Design Thinking Survey
Empathize
Define Problem
Ideate
Prototype I
Feedback Prototype II
Business Canvas Model
Conclusions
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MotivationBroken Street light
Pothole
Hanging electricity wires
Water leakage
Gas leakage
Dangerous traffic intersection
Pollution / Trash problems
Phone/Internet Issues
Community polls
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Proposed SolutionAn integrated platform to crowd pool
the common problems faced by the general public
Interactive and easy-to-use
Status monitoring
Endorsements by multiple reporters
Community polls
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Survey Results (51 responses)
Likelihood of reporting a public issue Primary reason stopping
people from reporting community issues
Likelihood of reporting a public issue if an app is available
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EmpathizeTHINK
● Consumers believe the reporting process is too troublesome
● Consumers don’t think they can report issues because they don’t know to whom to report
DO● 73% are more likely to not report
issues● 80% have never reported issues● Too troublesome and do not have
sufficient resources for reporting● Don't know the proper authority to
report issue to● 90% are more likely to report an
issue if an app was available.
FEEL● Consumers who think the process
is troublesome feel frustrated and annoyed
● Consumers who do not know the proper authority feel uninformed and powerless
SAYReport, authorities, facility, light, police
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Rank of incidences in order of importance
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DefineThe public are unaware of methods of reporting public issues.
If they are aware, they feel that it is too troublesome to report the issue to the right authority.
We seek to provide a common integrated platform for the public to crowd pool their problems.
The platform should be user-friendly.
Issues people would most like to report through an app include dangerous traffic intersections, trash problems, and domestic violence.
Community IssueCommunity Members
Service Authorities
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IdeateApp based platform vs Website based
Platform needed to:Aggregate many public services
Conveniently report type of problem and location
Accessible on the go
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IdeateFront End:
Location-specific pop-up
Platform to communicate relevant issues with relevant community authorities
Form of tracking or notification to consumer for issue status
Poll for crowd pooling problems
Ads for revenue
Back end:Built-in auto-dialer or email or provider-specific method of contact
Automated reminder incase more than 10 complaints about the same issue in a certain area are received
Data-driven dashboard targeted at service providers
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Prototype I
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Reporting a New Issue
Report Traffic Light
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Reporting a New Issue
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Voting for Existing Issue
Report Traffic Light
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Voting for Existing Issue
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Reported Issues Dashboard
Dash
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Polls
Polls New Idea
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Polls
Playground
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Feedback of 1st PrototypeRegistration
Promotions/ Rewards
User: Reward points that can be redeemed
Companies: Advertising
Advertisers links
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Prototype II
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Georgia Dept of Transportation
Georgia Dept of Public Works
Georgia PowerAtlanta Police Dept
Georgia Dept of Community Affairs
App development/maintenance
Relationship management with service authorities
Business development with advertisers
Incident reporting and tracking
Interactive platform for users
In-app advertising
Service Authority subscription fee
App developers
Users who report incidents
Bonus/Reward Points
FAQ under dashboard
Polling
Mobile app (Android, iOS, Windows)
Dashboard for service companies
General Public
Service Companies
Advertisers
An easy way to alert the proper authorities about community issues to encourage speedy resolutions
Polling for different community-specific ideas
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ConclusionsSuccessfully applied the design thinking process to address main
concerns/needs of customers.
Defined problem more clearly and identified key features for the app (dangerous traffic intersections, trash problem, domestic violence)
Next steps:
App will be viable if public authorities are willing to collaborate without any red tape.
Developing dashboard for public service companies.
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Questions ?Thank you