Download - Fishing for Cyclists
Peter Eich [email protected] Radweg Service & Bikemap
Fishing for Cyclists
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
450 self guided fully organised bike tours in Europe
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
450 self guided fully organised bike tours in Europe
Peter Eich [email protected] Radweg Service & Bikemap
• 7 nights with breakfast
• Daily luggage transport
• Rental bike
• Road book / itinerary
• Service hotline 24h
• entrance fees etc.
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
• 7 nights with breakfast
• Daily luggage transport
• Rental bike
• Road book / itinerary
• Service hotline 24h
• Some entrance fees etc.
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
Partners = Competitors
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
Bodensee-Radweg World`s most popular bike path
Peter Eich [email protected] Radweg Service & Bikemap
Bodensee-Radweg in numbers 380.000 cycling tourist per year
25% daily visitor on day tour 26% multi day visitor on day tour 49% multi day cyclist (= cycle tourist)
= 190.000 cycle tourists 5,5 nights (1 mio nights) 75 Euro plus 55 Euro spendings = turnover 125 mio Euro
95% independent traveller 5% package traveller = target group 9.000 pax
Peter Eich [email protected] Radweg Service & Bikemap
5% package cyclists
95% independent cyclists
190.000 cycle tourists
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
The last...
...is the beginning of the
Long Tail
Bestseller
Peter Eich [email protected] Radweg Service & Bikemap
Bicycle Tourism in Germany • 82 million Germans • 44% cycling in their holidays • 15% cycling „often“or even „very often “ • 2,6 millionen Germans made cycling holiday (2004-2006) • 2,2 millionen Germans thinking of doing a bike trip within next years • Bodensee-Radweg most frequented bike path world wide • ca. 20 cycle tour operators with 1 - 20 Mio turnover Quelle: ADFC-Radreiseanalyse 2007 und Trendscope 2008
Target group:
5,4 mio (german) cycle holiday maker
Peter Eich [email protected] Radweg Service & Bikemap
Bike tourists: 5,4 mio. cyclists
----------------------------------------------------------
4,4 mio. cyclists
WHERE ARE THEY?
Top Bike Paths: 1,0 mio. cyclists
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
Ø 1.4 million bike routes
Ø 150 million PI in 2011
Ø 60% annual growth rate
= largest European cycling site
Peter Eich [email protected] Radweg Service & Bikemap
Peter Eich [email protected] Radweg Service & Bikemap
www.radweg-reisen.com
www.cyclesummit.com
www.bikemap.net
www.maptoolkit.net
Download: www.bodenseepeter.de/roskilde