Transcript
Page 1: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Welcome to Firstgiving’s Webinar

• The webinar will begin shortly

• Please be sure you are able to hear audio– Call: (641) 715-3222 – Access code: 362-049-451

If you are having any trouble with the above number, please call 888-387-8686

Enter 1935301 and press #

Page 2: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Presented by: Susannah Richardson, FirstgivingJames Campbell, Firstgiving Kathy Tricomi, Humane Society of Broward County

7 Deadly Online Fundraising Mistakes

(and How to Avoid Them)

Call: (641) 715-3222 Access code: 362-049-451

Page 3: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Agenda

• Person-to-person Online Fundraising• Nonprofits: 4 Deadly Mistakes and Solutions • Humane Society of Broward County Case Study• Demonstration• Fundraisers: 3 Deadly Mistakes and Solutions • Firstgiving Account Types

Call: (641) 715-3222 Access code: 362-049-451

Page 4: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

About Firstgiving

• Who we are- A leading provider of online

fundraising tools

• Some history- Established in 1999 in London and

expanded to the US in 2003

• Our mission- Make possible for anyone,

anywhere, to raise money for important causes

Since 1999, we have raised over $300 million for over 5,000 nonprofits worldwide!

Call: (641) 715-3222 Access code: 362-049-451

Page 5: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

What is Person-to-Person Fundraising?

Your Nonprofit

Supporters/ Fundraisers Donors

Donors

- People making personalized appeals for causes that are important to them

- Giving your supporters the ability to leverage their social network to make a difference

Page 6: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Example Fundraising Page

• They work to put a face to your organization• They eliminate the “fear of asking” for people

who don’t like asking for money in person.• Gives donors a convenient option to give by

using their credit card• Automatically generates donation receipt,

which may be used for tax purposes.

Progress thermometer

Personal appeal

Donations and comments

Page 7: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Donors Give to Their Friends and Leave a Comment

“Good luck with your recovery, I admire you more than you know!!!”

“Glad to help! H.S. classmate of your dad.”

“I am so proud of you!”

“Better late than never”

“I Gave More Than Martha, Thus I Care More....”

“You are an inspiration”

Page 8: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Now:

Deadly Nonprofit Mistakes

Page 9: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Mistake #1Trying to Reinvent the Wheel

Fundraising online doesn’t mean forgetting everything you’ve already learned.

a) Online fundraising is a supplement, not a replacement

• Don’t disregard campaigns that have worked in the past

• Use online fundraising as another option for your supporters to help your nonprofit

b) Integrate the two—mention online options offline

• Newsletters• Marketing Campaigns• On the Phone• Postcards

Page 10: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Mistake #2Neglecting Current Channels

Fundraising online doesn’t mean creating new conduits—maximize what you already have in place

a) Have a website?Add a link to your Start Page to your “ways to help” section

b) Have emails?Add a link to your email signature

b) Have a blog?Add a badge or widget

Page 11: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Mistake #3Not Embracing the Internet and Social Media

Everyone is on email, even 91% of internet users over 65!

a) Give your supporters the opportunity to use it so they think about your cause in everyday life.

Millions of Nonprofits and individuals have blogs, MySpace pages and Facebook profiles.

a) Create them and showcase your fundraising efforts

b) Encourage your supporters to do the same

Page 12: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Mistake #4Neglecting Fundraisers

Once you’ve recruited people to fundraise for you, don’t forget about them. Often, they’ll look to you for guidance.

a) Separate those that are successful from those that aren’t

Ask successful fundraisers what worked and pass on their advice to those who are struggling

b) Keep in regular touch

Send out encouraging emails, campaign examples and suggestions

Page 13: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Please Welcome Guest Speaker:

Kathy TricomiDirector of Development

Page 14: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Walk for the Animals is HSBC’s largest fundraising event. 2008 netted nearly $475,000

Strive to maximize return on investment

Adding has made a difference in our fundraising effectiveness

Page 15: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Walk for the Animals 2004 – The Walk raised $292,000 the year before Firstgiving.

2005 – In our first year with Firstgiving, the Walk netted $385,000. $60,000 raised online from 272 pages. Avg. = $220/page

2008 – This year’s Walk raised $193,000 online from 565 pages. Avg. = $342/page

Firstgiving has also allowed for easier team creation. Our teams, or “packs,” each have their own fundraising team name, which lends itself to better organization for the pack leader.

Pack members set up their own pages under this team name and then the leader is able to see all pack page totals and team total amount raised.

Page 16: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Money Raised

Walker Participation

Page 17: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

How we market online fundraising

1. Frequent e-blasts2. Inclusion on HSBC related materials (brochures, letters, etc.)3. Pack Recruitment / Pack Leader Training presentations4. Myspace.com page and Facebook page5. Repeat, repeat, repeat!

Page 18: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Online Fundraising Benefits Security: Online fundraising is a safe and secure way for

sponsors to donate to the Walk for the Animals

Simple Registration: Pack members register and can then easily create their own personal web pages.

Reach: Pack members are able to send their web page links to everyone in their email address book. This allows their friends & family to easily make a donation.

Reporting: All donations collected on-line will be credited to that individual Pack member, as well as to the Pack’s grand total.

Remember – the more money an individual collects, the greater the value of goodies he or

she will be entitled to.

Page 19: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Type in your Pack’s name

Insert a past Pack photo or add a personal photo

Explain why you’re

walking or how your

company is helping such

a worthy cause

Page 20: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Administrative View

Reduces marketing expenses

Money raised is direct deposit

Donor reports are easy to retrieve

Rarely receive questions, e.g. “How do I set up my FG page?”

Donors receive an immediate thank you that the fundraiser creates.

Page 21: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Benefits to HSBC

Cost – minimal start-up; reasonable processing fee

Always available tech support for us and donors

Increased revenue – with minimal effort from us

Happy donors!!!

Page 22: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Testimonials “I love using Firstgiving because I can get donations from around the world with ease! People in Germany and Japan were able to give to my Walk for the Animals page with a click of the mouse.”

“Online fundraising equals no excuses! Giving people the technology to create personalized web pages and manage their efforts online is the way it needs to be in today's www-based world.”

“Online fundraising is great because it is so easy to set up and I was able to send the link to so many people.  Visibility is great! I didn't have to ask for donations face to face, which is sometimes uncomfortable.  Donating online was easily done as well.”

Page 23: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Thank you, Kathy!

Next: Demo

The Firstgiving Experience

Page 24: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Now: Fundraising Deadly Mistakes and

Solutions

Page 25: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Mistake #5:Asking Once

How many times have you wanted to help but simply forgot?

a) Send multiple emailsSend updates on your fundraising and trainingThank those who have donatedRemind people it’s not too late to donate

b) Don’t just emailuse online social networks (e.g. Facebook, MySpace)hang posters in your church, temple or mosque, around the office, in your gym, school, etc.send postcards directing people to your fundraising page

Page 26: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Mistake #6Not Tapping into Your Whole Network

Friends and family are easy, but what about everyone else?a) Think far and wide

friends abroad

colleagues and ex-colleagues

college and high school friends

neighbors

extended family

acquaintances and friends of friends

local church/clubs/PTA

b) Ask others to help spread the wordrecruit your friends and family to ask their network too

if a friend isn’t able to donate, ask him to find someone who can

Page 27: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Mistake #7Not Personalizing the Appeal

Statistics show that the more personal the appeal, the more likely people are to take action.

a) Why is this cause important to you?

b) Why should people donate?

c) Where does their money go?

d) Add a photo and YouTube video

Page 28: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Cost

• Creating a fundraising page and making a donation are free

• We deduct a 7.35% transaction fee from donations

• Credit card processing charges are included in this fee

Page 29: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Premium Start Page

Organization and/or event description

Total raised online

Easy call to action for

fundraisers

Your banner

Top Teams

Top Fundraisers

Nonprofit Resource

Center

Up to 3 custom Images

Page 30: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Firstgiving Nonprofit Accounts

Nonprofit Account

• Cost: Free• Start Page• Unlimited fundraising

pages• Online reports: fundraiser

and donor contact details

Premium Nonprofit Account

• Cost: $300/annually• Branded Start Page

– Branded fundraising pages with your logos and banner

• Includes:– Event registration– Event reports – Team functionality

Page 31: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Premium Start Page:www.firstgiving.com/sonh

Start Page:www.firstgiving.com/npo/3179

Example Start Pages

Page 32: FirstGiving webinar on Person-to-Person Fundraising

Online fundraising made easy

Interested in learning more?– Visit our website – Sign up for a nonprofit account today

• www.firstgiving.com/signup – Email [email protected]

Thank You For Joining Us


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