#socialpro #14a @rhunekincaid
VIDEO AND OBJECTIVE BASED MARKETING
FIRST ENTERTAINMENT CREDIT UNION ON FACEBOOK
#socialpro #14a @rhunekincaid
RHUNE KINCAID FIRST ENTERTAINMENT
• Financial institution for entertainment professionals • Community Charter • 1.1 Billion in Assets • Over 70,000 members
ABOUT FIRST ENTERTAINMENT
#socialpro #14a @rhunekincaid
RHUNE KINCAID FIRST ENTERTAINMENT
• LIKES • ENGAGEMENT • PAGE CLICKS • VIDEO VIEWS
OBJECTIVE BASED MARKETING
#socialpro #14a @rhunekincaid
LIKES First Entertainment is now ranked #72 in Facebook Followers among Credit Unions worldwide
#socialpro #14a @rhunekincaid
ENGAGEMENT
PROMOTED à vs
NOT PROMOTED ß
#socialpro #14a @rhunekincaid
PAGE CLICKS
PRODUCTS ß
VS
CONTENT à
#socialpro #14a @rhunekincaid
RHUNE KINCAID FIRST ENTERTAINMENT
• “FOR THOSE WHO DON’T STAY BETWEEN THE LINES”
• 4,277 engagements at $0.12/per
• “BIG VACATION, LITTLE HASSLE” • 4,320 views at $0.06/per
• “YOU CAN RIDE OUT THE STORM” • 3,450 organic impressions
MBIS VIDEO CAMPAIGN
#socialpro #14a @rhunekincaid
THANK YOU!
JOIN US @SMX WEST SAN JOSE, CA
MARCH 1-3, 2016
