Download - FirmPlay.com Careers Page Teardowns: Rapid7
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Careers Page Teardowns
Rapid7
.com
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While most candidates won’t come through the homepage, stil l nice to see the careers page link getting some love
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The Rapid7 careers page, in all its glory
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The Rapid7 careers page, in all its glory
Fairly clean and modern
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The Rapid7 careers page, in all its glory And at a high level, the page
fol lows a typical product/landing page structure: nice image at top, social proof, testimonials, benefits,
and call-to-action (CTA) Fairly clean and modern
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Why is this a good thing?
Because it thinks of the workplace as a product (which
it is) and candidates as consumers (which they are)
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But the devil is in the details, so let’s dive in
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Visuals are critical when you’re trying to get a candidate to picture
themselves working at your company, so this image
seems like a promising start…
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But looking more closely…
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…hold on, let me rub my eyes…
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Nope, it’s just a blurred out office (I
think?) photo
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Nope, it’s just a blurred out office (I
think?) photo
It’s a missed opportunity to get the candidate in the right frame of mind from
the get-go
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Also, hope this announcement goes away as I scroll down. Waste of
screen real-estate, as it’s probably not too relevant for most candidates
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Doh!
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At least they let you close it, so that’s good. Would stil l
prefer to keep the careers page focused
on the candidate experience
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At least they let you close it, so that’s good. Would stil l
prefer to keep the careers page focused
on the candidate experience
P.S. there ARE ways in which product-related content on the careers page can help. We’l l
get into that in future teardowns – stay tuned
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Ok, that’s better
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Boom
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When you have awards and recognition,
showcase them. Social proof is powerful
Boom
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Oh, you can click on the
l ittle left-right arrows to see
more…
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And more
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And even more
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In general, don’t hide your assets – and awards are definitely an asset. At the
very least make them auto-rotate. Better yet, put them all in a l ittle
collage and drop that in
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Rapid7 is neither super
well-known nor in a sexy industry. So this l ittle intro helps
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Could use an extra sentence
or two (or a visual depiction)
on what “information
security” is. That, and/or an example to bring it to l ife
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Would avoid clichés l ike “fun” and
“work hard, play hard” – most companies say
something l ike this, which makes these
phrases a l ittle empty
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Put differently: if you had 10 seconds to explain to a candidate what’s different about Rapid7 vs all those
other employers, would “fun and inviting” be your go-to?
Would avoid clichés l ike “fun” and
“work hard, play hard” – most companies say
something l ike this, which makes these
phrases a l ittle empty
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Nice CTA here…
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Though a minor nitpick could be that it’s a l ittle too soon – have we even cleared up yet
what Rapid7 does?
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Oooh! A video!
Hopefully it’s more than just a
polished testimonial by the CEO tell ing me how
great the company is…
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What’s this? Who is Omega Management Group Corp.?
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More Omega…? What’s going
on?
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Hmmm…the CEO is
talking now, but I think(?)
it’s scripted…
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I ’m also hearing soft, generic music in the background…
Hmmm…the CEO is
talking now, but I think(?)
it’s scripted…
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Attention…
I ’m also hearing soft, generic music in the background…
Hmmm…the CEO is
talking now, but I think(?)
it’s scripted…
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Attention…
…is…
I ’m also hearing soft, generic music in the background…
Hmmm…the CEO is
talking now, but I think(?)
it’s scripted…
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Attention…
…is…
…wavering… I ’m also hearing soft, generic music in the background…
Hmmm…the CEO is
talking now, but I think(?)
it’s scripted…
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Phew, ok! Think we’re off script
now…just the CEO having a chat with us. Or someone in the room there
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Problem is we’re 30 seconds in already. Most viewers wil l
zone out well before 60 seconds, so the first 30 seconds of my attention
span (if I’m really focused) have been spent on two
irrelevant corporate intros and a scripted opening by
the CEO…
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Unfortunately, unless the CEO is the second coming of Steve Jobs,
you’re better off featuring people who
are closer to the work the majority of your
candidates wil l be doing
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People join people, not companies…and it’s REALLY
hard (trust me) to get a CEO to be “one of us” on film
Unfortunately, unless the CEO is the second coming of Steve Jobs,
you’re better off featuring people who
are closer to the work the majority of your
candidates wil l be doing
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Plus…this all just FEELS l ike an ad. Soft
background music, high level business jargon, the
top person in the company…etc.
What happens when we feel l ike we’re watching
an ad? We tune out
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Ok, let’s keep roll ing through the clip
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Lots of talking…
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“At the second level, we thought about what are
the programs that we have, and programs rea l ly have two
dimensions…it ’s the act iv it ies and the structures of the programs themselves, but j ust as important ly
i t ’s the metr ics that go around how do we eva luate whether we’re mak ing progress and be i n g s u ccessf u l f r om a
c us t o mer p e r s p e c t i v e . ”
Lots of talking…
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Where am I?! Wil l this be on
the final exam?
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We’re closing in on 7 minutes! I’d l ike to see the stats on the
percentage of viewers who watch all the way through
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Aaaaand we’re done. Let’s keep moving
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Aaaaand we’re done. Let’s keep moving
(Hi, Omega Management Group Corp.!)
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Digging the navigation
(moves you to the associated section when
you click)
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And nice way to let the candidate
focus on their particular area
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Let’s check out Marketing…
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Now THAT’S what I ’m talking about!
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Friendly face in a natural environment
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Name and title! Nice. Feel l ike I’m starting to get to
know this person!
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A little insight into what she l ikes about
working there
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This employee spotl ight is a great start. Give me more! Tell me what
your day-to-day entails, what challenges you encounter, what
you do for fun, etc.
This is a GREAT way to personalize a workplace, because you’re
focusing on…(wait for it)…people!
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Also, cool that every department gets its own
employee spotl ight
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This section warms my heart. While the text below could be
tightened up, I LOVE the focus on values.
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And this sentence…a stroke of genius. I’ve seen thousands of careers pages, and this is one of
the very few that have made the explicit connection between culture fit and values.
Because values are at the heart of culture fit
(NOT “whether you can grab beers with someone after work”). Standing ovation for this.
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Hover with your mouse and you see the details
on each value. Nice
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From this page, I get the sense that Rapid7 takes
their values seriously. And that’s a good thing
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Good to keep this more detailed benefits-related stuff toward the
bottom. It’s important, but not something to lead with
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Probably can tighten up the text a bit.
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Great opportunity to supplement this stuff with photos. An event where a stuffed Moose and cash prizes get
handed out…?! Pics, please!
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Nice, clear CTA
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Though kind of surrounded by a whole bunch of other stuff
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But notice how the l ink takes you to a DIFFERENT page. That means the careers page leads with the important stuff – the
company’s culture
And that’s it. Overall…nice work, Rapid7! Room for improvement, but a great
foundation on which to build more people -focused and visual content that engages
the candidates that land here