Download - Finding your passion
Commercial in Confidence. © 2014 Saasu Pty Ltd. All Rights Reserved.
20th November 2014
BY Marc Lehmann CEO, Saasu [email protected] @saasu @marclehmann
CEO INSIGHTS
Finding your Passion
About me
Marc Lehmann CEO, Saasu.com
Launched Saasu with a self-funded approach to creating a great value, cloud-based accounting solution for businesses worldwide.
Prior: Director of Principal Finance and Credit Trading Risk at Deutsche Bank.
I believe businesses should automate as many processes as possible, giving their owners and staff the gift of time to spend with their families and exploring the world.
Email: [email protected] Twitter: @saasu @marclehmann
Disclaimer
General and Educational.
These are take away ideas only, not advice. Your financial planner & accountant are your advisors for your specific circumstances.
Why did you go into business?
Source: 2012 Shirlaws Business Coaching Survey of US/UK small business owners
DREAM NIGHTMARE
59% Be my own boss.
50% Desire to pursue a business idea.
50% Financial ambition.
44% Frustrated with how big companies operate.
35% Took advantage of marketplace opportunity.
Is your passion to build or sell?
Are you a Marketing or Salesperson? Are you a Product or Service person?
Use other peoples
sell-systems
Hire people to sell
Sell other peoples product
Source suppliersto build
Build/deploy systems that sell
Hire people to build
Financial anxiety spectrum
Prioritise bills to pay next based on supplier aggression.
Adjusting budget for cashflow & not strategic reasons.
FlushResilientJuggling HuntingFightingInsolvent
Credit cards, Loans, Co-investors.
Woke up one day and I was in the business of capital raising
Owners funding shortfalls.
Checking bank balances often.
Asking friends & family for $’s
Reducing staff.
Can handle financial set backs with surplus.
Enough cash to last 3+ years.
So much money you need to get it out of the company
Paying lots of tax
Doing M&A
Exhausted all possibilities
Lying, ignoring, and denial.
Why do stuff you hate?
⚙ AUTOMATE
👫 OUTSOURCE
👤 YOU
👥 YOUR PEOPLE
LOVE of doing
COST
of d
oing
MECHANICAL TURKS Inexpensive tasks, hard to automate that you and your people don’t like doing
SYSTEM AUTOMATE Expensive task that have high automation ROI
YOUHard or expensive to automate and you enjoy doing it.
YOUR PEOPLEHard/expensive to automate. You don’t want to do it. KEY is employ people that love to.
HAVE NO EMPLOYEES? Your doing everything because you can’t afford employees then your objective is to make an affordable hire to leverage you and your idea. They take on the job you hate the most. Watch the passion flood back.
Image: of Sonya a Red listed dog by Terrah @ Flickr https://www.flickr.com/photos/johnsy/
Depression kills people and passion
• Emotional roller coaster. • Downs create the ups. • Relativity and perspective. • Gratitude is an antidote.
Personality
Buffet
Trump
• Ego isn’t a cause of success. • Ego can be ‘used’ to complete or reward. • Don't use the business for flash money. • Don’t fall for vanity metrics. • Materialism removes passion.
Financials
RESULT Clarity. Compliance. Cashflow.
MUST GET Real time business financial system. Accountant, banker & bookkeeper. Access to credit. Cash is King.
There’s no getting around it. Breakdowns will be present when financials are broken.
Motivate
• Morning ritual • Got to want it at your core • Game participation. Don’t watch from the stands. • Doing the same thing in a different fun way.
Discipline
• Open your day with gratitude. • Owning your day means you create your committments. • It’s always too easy to not exercise, not get up early.
Health & Family
Tidbit Tasks
Focus Task
Learn & Motivate
Morning Ritual
Recreate & Family
Image: TANAKA Juuyoh (⽥田中⼗十洋) @ Flickr https://www.flickr.com/photos/tanaka_juuyoh/
Minimalism
• order and clarity • quality over quantity • write, film or speak epic’s • distractions, focus, exploring vs doing • big todo lists are a task clutter, task hoarding
Success Framework
Success is a quiet journey of many small actions.
✓ Actions
👥 Coaching
& Framework
' Strategy
↻ Rituals
) Accountable
Accountability is about integrity. Doing what you say, plan, set as goals. Without that nothing works.
Selling & Marketing
Managing Sales and marketing is like Portfolio Management.
Cost Per Unit
SuccessRate
Acquisition Cost Per Unit
Performance Index
SEO $0.05 <1% $10 9Adwords $5 <2% $100 7Brochures $1.55 5% $20 6Sales checkin calls $8.90 20% $50 5Magazine ad spend $5,000 <1% $500 3Sales in person visits $140 30% $500 3Yellowpages $10,000 <1% $1000 1
Get into flow
• Tasks align to skill set • Doing stuff you love • Mindfulness and focusing on a task • Pack it in - time flies when in “doing flow”
Gaming, sport, art can cause you to drop into it in a subconscious state. Act without thought. This state is enjoyable. It can’t exist otherwise.
Saying no
win
• no is a liberation of time. • no is your day your way. • curation is saying no. • saying no to “more”.
To find the win say no all the time.
Buffet knows how to say no!
Strategic game
• Steps; test decision > scrutinise > cost/benefit > risk/reward > ethics > decide.
• Making good decisions not doing lots of work.• Eliminate (people fuelled) change is bad culture.• Iterate your strategy quickly if its not working.• Being stuck in the past. Past strategy, past
plans, past beliefs.
Automation
• The sweetness of a system doing the work.
• Even if it’s a person. I enjoy seeing scripts go to a voice artist for $50.
• Love videos teaching people instead of employees explaining it for the 50th time.
Fagor Automation on Flickr @ https://flic.kr/p/nrxFYc
Image: Final Gather @ Flickr https://flic.kr/p/oZiE9D
Perspective
• People say you should/could be XYZ • People convince you their way, their
journey, their standard is right. • People cant see your vision, it’s yours
alone UNLESS you communicate it to yourself, your team, partners, customers and the market. Enrol all in your vision.
SAASU • Liberate business owners from
debt, tax and cashflow anxiety. • You should feel you are in an
essential relationship with Saasu. • Mission critical to financial life. • Creating the future of accounting.
10 Steps to Passionately doing Business
Saasu Pty Limited ACN 093 453 886 http://creativecommons.org/licenses/by/4.0/
✉ EMAIL/SOCIAL PROCESSING
💵 FINANCIALS
👫 PEOPLE
☇ MOTIVATE
◎ PRIORITIES
♥ HEALTH
❓ LEARN
Smarties Guide by Marc Lehmann
SAASU
FINANCIALS
⋆ STAR URGENT
1 INCANTATION
☻ GRATITUDE
3 METRICS
4 BACK OFFICE
✓ SMALL LISTS
🏃 EXERCISE
6 MAJOR TASK
⏱ PLAN CHECKS
8 DELEGATE
⏲ MORNING
RITUAL
: GOALS
; MUSIC
🍔 JUNK FOOD
= TIDBIT TASKS
> MEDIA
? READ
🎓 EDU
' EVENTS
🎬 PRODUCE CONTENT
👫 NETWORK
B MEET KEY PERSONS
= MANAGE
INFLUENCERS
C SHARE
CONTENT
■ RELAX
✈ TRAVEL
F REST/SLEEP
G SPIRIT
H MEDITATE
📷 HOBBY
👫 FAMILY
👫 FAMILY
👫 FAMILY
J AUTOMATE
⚙ MACHINES
K SOFTWARE
🏦 OUTSOURCE
☻ LIBERATE
M SELF EXPRESS
🚫 SAY NO
👍 FUN STUFF
📅 YOUR DAY
YOU ARE WHAT YOU HAVEN’T AUTOMATED LIBERATE YOUR DAY, MAKE IT YOUR WAY
CREATE PASSION IN BUSINESS TODAY - 3 PRIORITIES IN 10 AREAS
FIND OUT MORE www.saasu.com
CONTACT Marc Lehmann Chief Executive Officer, Saasu [email protected] @saasu @marclehmann