Finding more high quality customers.
Practical advice over marketing hype
More specifically…
How small businesses that use and sell WordPress, can generate more high quality leads, control the sales and marketing process better all without marketing hype and with actual practical advice.
Competition ControlLead generation
Promise
The problem
The myth
By being broad you are more likely to attract more customers and find better work by being a ‘one stop shop’.
Michael Killen
7 slides
• Find more customers• Make sure they’re high quality• Stay in control• Be more profitable
Objectives“Marketing is just getting someone to know, like and trust you”
-John Jantsch
Who do you want to look for?
Call to actionCTANext steps
Position yourself as atrusted sourceof information.
Qualify qualify qualify
Say no to meetings
Define successNo features, no benefits
The launch
DO• Ask your customers questions• Define your customer• Be specific• Go where they go
DON’T• Blindly set up social pages• Meet for coffee just because• Forget that you’re the expert• Overcomplicate it
Devondigitaldesign.com/free
Devondigitaldesign.com/gameplan
Michael KillenDevon Digital Design.com0779 1344 [email protected]@devondigitald
