Download - Findie Team13
The Indie Film & Video Discovery Platform
Monday: 11 customer interviews
Tuesday: 10 customer interviews
Wednesday: 12 customer interviews
Thursday: 1 Critical B2B interview
Friday: Competitor Research
watch - love - share™
Business to Business Clients
Day 1
Findie Business Model Canvas
Habitual Overpayers
Digital distribution & rights management companies Film studios Filmmakers Video technology partner E/M commerce platform Server provider Apple / Google / Microsoft Guilds, academies, institutes Critics Curators
Procurement: finding the best content and securing it. Curating: determining what the content is about Delivery: pushing content to mobile devices Tracking: knowing how customers react Pricing: optimising revenue opp
Intellectual: theme mapping technology determines relevance of content to user; big data: tracking customer preferences and usage; predicting future trends in film; identifying actors/directors etc. Film: exclusive rights and bespoke content
Content Licensing
Brand
Revenue sharing Content LicensingTechnical infrastructure Catalogue procurement and management Marketing
1) Renting (pay-per-access): customers load $10 minimum to their account to gain access to the service. This buys a certain number of credits (the currency in which content is priced). Each transaction gives the customer unlimited views for a 5- day duration. Pricing is Dynamic real-time2) Subscription: by paying $3 per month a customer has access to all of the content they have ever viewed and can either store it offline or stream or download on demand as long as their subscription remains current. Subscriptions are debited out of the customer's account until the account reaches 0, at which point the account is topped up via the customer's saved credit card (an opt out )3) Advertising
CS1) we save you time by curating, recommending and delivering + offline viewing CS2) we take the pain and frustration out of search & delivery CS3) we make it easy for you to be the first in your network to find something new and good and share it CSALL) we offer risk-free viewing: if you don't watch a film past halfway you don't pay (but we ask you to give feedback as to why you quit)Effortless DiscoveryEntertainment Anytime/where CS1) we retail your catalogue CS2) we retail your catalogue CS3) we distribute and retail CS4) we monetize CS5) we retail your catalogueBring Content to UsersDisintermediation more $ for creators `
Automated Services: customer profiles (including devices) determine delivery of personalised content Communities: our customers interact with each other to share opinions and critical reviews of content they have viewedTrustConvenienceHigh Monetization
CS1) we background deliver content to your mobile device(s) without you having to do anything. You can also browse and stream while connected CS2) browsing our website and mobile app is simple, easy and undaunting. CS3) you consume frequently and love to share; we make it easy for you to do both.
1a) time-starved professionals who also commute/travel frequently 1b) Commuters 2) curious browsers with time but no desire to search 3) discovery addicts: passionate about film and videoHabitual OverpayersCinephiles 1) Distributors and aggregators of content 2) Film Studios with back catalogues 3) Independent filmmakers 4) Public domain 5) Documentaries
Business to Business Clients
Day 2
Habitual Overpayers
Digital distribution & rights management companies Filmmakers Curators
Procurement: finding the best content and securing it. Curating: determining what the content is about Delivery
Technology
Content Licensing
Brand
Content LicensingTechnical infrastructure Catalogue procurement and management Marketing
Renting (pay-per-access) SubscriptionAdvertising
Effortless DiscoveryEntertainment Anytime/where
Recommendations
Offline viewing
Bring Content to Users
Disintermediation more $ for creators `
Trust
Convenience
High Monetization
mobile device(s)
browsing our website
Habitual OverpayersCinephiles
Commuters & Travelers with smartphones/tablets
Distributors and aggregators of content Independent filmmakers
Business to Business Clients
Day 3
Habitual Overpayers
Digital distribution & rights management companies Filmmakers Curators
Procurement: finding the best content and securing it. Curating: determining what the content is about Delivery
Technology
Content Licensing
Brand
Content LicensingTechnical infrastructure Catalogue procurement and management Marketing
Renting (pay-per-access) SubscriptionAdvertising
Effortless DiscoveryEntertainment Anytime/whereRecommendationsOffline viewing
Bite-Sized Movies Bring Content to Users
Disintermediation more $ for creators `
Trust
Convenience
High Monetization
mobile device(s)
browsing our website
Habitual OverpayersCinephiles
Commuters & Travelers with smartphones/tabletsMovie Lovers
Distributors and aggregators of content Independent filmmakers
Business to Business Clients
Day 4
Habitual Overpayers
Digital distribution & rights management companies Filmmakers Curators
Video Delivery Platforms
Major Studios
Procurement: finding the best content and securing it. Curating: determining what the content is aboutLocation: where is the content locatedKnowing what users want Delivery
TechnologyContent LicensingBrandCatalogue data
Content LicensingTechnical infrastructure Catalogue procurement and management Marketing
Renting (pay-per-access) SubscriptionAdvertising
Effortless DiscoveryEntertainment Anytime/whereRecommendationsOffline viewing
Bring Content to Users
Disintermediation more $ for creators `
Drive traffic to catalogues
Trust / ReliabilityConvenience
High MonetizationDiscovery
mobile device(s)
browsing our website
Habitual OverpayersCinephilesCommuters & Travelers with smartphones/tabletsMovie LoversEveryone who watches video
Distributors and aggregators of content Independent filmmakers
Video delivery platforms
Business to Business Clients
The pivoted Canvas Day 5
Competitive Landscape: Curator-Sharing Services
Competitor Lanscape: YouTube Aggregator Apps
403 Apps on the App Store that curate or aggregate YouTube content Videos Films Documentaries Music videos
Thousands more apps for video sharing
Competitive Landscape: YouTube Aggregator Apps (403)
Competitive Landscape: YouTube Aggregator Apps (403)
Competitive Landscape: YouTube Aggregator Apps (403)
What Have We Learned? People are increasingly consuming video content on mobile and content
is getting shorter (Vine, Instagram video)
“Shorts,” “Indie,” “Short Film,” “Art House Film” create automatic negative bias in the heads of many consumers we spoke to
Short film producers are generally very poor at marketing their work
Most people don’t know about or watch Bite-Sized Movies because these don’t get recommended to them and there is a common belief that they are poor quality
Curating and Recommendation are a need across all Customer segments, both B2C and B2B
Findie’s core value proposition is Curating and Recommendation first and Delivery second
We can start with short-format content, perfect it, and then expand to include all formats of video content
What Have We Learned?
“Anyone who tells me what to watch and where to find it across platforms, by knowing me, knowing the content, having updated data on where it is, and consistently getting it right, has a billion-dollar business.”
– Director of Video Business Development of the world’s largest content distributor
What are we going to do next?
Continue testing of hypotheses, that: Quality, prepared short content is desirable and that there is a
willingness to pay Offline consumption is desirable and will assist WTP element We can procure quality content in sufficient quantity without the
setup costs
Analyze the BMCs of Squrl, Rockpack, ShowYou and Epoch
Determine where Findie differentiates or can differentiate
Continue customer discovery of that core VP
The Data Exists