Financial Education at Citibank
in Asia Pacific
Ashok VaswaniCEO, Asia Pacific Consumer Bank, Citigroup
OECD Conference on Financial EducationNew Delhi
September 21-22, 2006
Use Credit Wisely
Parallel ApproachParallel Approach
Save & Invest Wisely Citizenship
• Educational websites
• Credit tools & advice
• Tailored information /media outreach
• Financial planning tools
• Publications & seminars
• Industry investment fairs
• Behavioural finance surveys
• Country/regional programs for youth and adults
• Capacity building of the financial education community
Responsible advice to customers and other consumers
BUSINESS RESPONSIBILITY
Support for:• Low-income/disadvantaged• Advocates/practitioners
COMMUNITYRESPONSIBILITY
Use Credit WiselyUse Credit Wisely
• Educational website www.usecreditwisely.com
• Australia, India, Malaysia, Korea, Philippines, Taiwan, Singapore, Thailand
Citibank Philippines’ Tagalog site
Citibank India’s site
Use Credit WiselyUse Credit Wisely
• Credit tools & advice
• Tailored versions across markets to meet local needs
Use Credit WiselyUse Credit Wisely
• Segmentation of consumers to meet specific knowledge needs
• Outreach through the media to encourage prudent financial management
Working Mom magazine (Philippines)
Good Housekeeping (Philippines)
Save & Invest WiselySave & Invest Wisely
• Customer financial planning tools to achieve long-term financial goals
Save & Invest WiselySave & Invest Wisely
• Customer aids to help them keep to their goals and realize their dreams
Save & Invest WiselySave & Invest Wisely• Information tailored for the Asian investor
• Personal investment guide to help both new and savvy investors
Save & Invest WiselySave & Invest Wisely
• Outreach to investors in collaboration with major industry players:Alliance of Experts” series – HK, Korea, Singapore, Taiwan, India, Philippines
Save & Invest WiselySave & Invest Wisely• Independent Investor Psychology Survey – Hong Kong, Singapore and Taiwan
– to remind investors to make rational, long-term investment decisions
Wenweipo (Hong Kong)
Singapore Business Times
Save & Invest WiselySave & Invest Wisely• Citibank Retirement Index – Australia, Hong Kong, Singapore and Taiwan:
survey analyzed retirement needs, issues, and goals of consumers
Singapore Business TimesJuly 2006
The Age, Australia