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SPICES IN USA
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Company profile
MILIND CHAVAN 10
AARTI GAJUL 16
ROHIT PADALKAR 30 SONAM PANSARE 33
ANKITA PATIL 34
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ABOUT US Established in 2005 a private limited company
Based in Mumbai with annual turnover of INR 40 million
Manufacturer and supplier of spices and blended spices
We offer superior quality products
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ABOUT USA Name : United States of America
Population of usa: 2012 estimate 313,064,000
Type of government: Federal presidential constitutionalrepublic
President: Barack Obama
Capital Washington, D.C.
Area 9,826,675 km2
Currency United States dollar ($) (USD)
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Continued Major languages English official
Major religion Christian
Main exports industrial supplies, production machinery, motorvehicles and parts,
GNI per capita $14.64 Trillion PPP dollars
GDP (PPP) $15.065 trillion
Internet domain .us
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DEMOGRAPHIC
As of 2012, the United States has a total resident population of313,014,000, making it the third most populous country in the
world
There were 155.6 million females in the United States in 2009.
The number of males was 151.4 million The United States has dozens of major cities, including 8 of the
60 globalcities
Race and ethnicity
The standard of living in the United States is one of the top 20in the world by the standards economists use as measures of
standards of living
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POLITICAL The United States is a federal constitutional republic.
The executive branch is headed by the President and is
independent of the legislature.
Two political parties, the Democratic Party and the Republican
Party
There are major differences between the political system of the
United States and that of most other developed democracies
State government
Local government
Elections
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ECONOMICAL The economy of the United States is the world's largest
national economy.
largest GDP in the world $14.3 trillion.
The economy of the United States is a mixed economy
The country remains the world's largest manufacturer
About 60% of the global currency reserves has been invested in
the United States dollar Foreign investments made in the United States total almost
$2.4 trillion, which is more than twice that of any other
country.
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SOCIAL/ CULTURAL
ENVIRONMENT The culture of the United States is a Western culture originally
influenced by European cultures.
Languages
Religion
Education
Race and ancestry
Cuisine Social class and work
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TECHNOLOGICAL The country remains the world's largest manufacturer,
representing a fifth of the global manufacturing output.
Maturity of technology, competing technological
developments, research funding, technology legislation, new
discoveries Information technology, internet, global and local
communications
Technology access, licensing, patents, potential innovation,
replacement technology/solutions, inventions, research,intellectual property issues, advances in manufacturing
Transportation, energy uses/sources/fuels,
associated/dependent technologies, rates of obsolescence,
waste removal/recycling
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LEGAL Common law system based judicial review of legislative acts.
ASTA:American Spices Trade Association.
FDA: Food and Drug Administration.
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ENVIRONMENT OF USA The environment of the United States comprises diverse
biota's, climates, and geologies.
The U.S. climate is temperate in most areas
United states Environmental Protection Agency
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IMPORT PROCEDURES Importing Food Products into the United States
-Import Program
-Prior Notice of Imported Foods
-Food Facility Registration
-Acidified & Low-Acid Canned Foods
-Food Safety
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MODES OF ENTRY Import Licenses
Licensing:-
An international licensing agreement allows foreign firms,
either exclusively or non-exclusively to manufacture aproprietors product for a fixed term in a specific market.
in this foreign market entry mode, a licensor in the home
country makes limited rights or resources available to the
licensee in the host country.
The rights or resources may include patents, trademarks,
managerial skills, technology, and others that can make
it possible for the licensee to manufacture and sell in the
host country
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Product mix
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PRODUCT
ALL PURPOSE VEG SPRINKLE CLASSICS
Garam Masala
Kitchen King Sabji Masala
Royal Garam Masala
Shahi Biryani Masala
Pav Bhaji Masala
Sambhar Masala Chhole Masala
Chaat Masala
Pani Puri Masala
Tea Masalz
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Continued.
BASIC SPICES NON-VEG PLATTER
Kashmiri Chilli Powder
Black Pepper Powder
Dry Ginger Powder
Turmeric Powder
Coriander Powder
White Pepper Powder
Cumin Powder Kasuri Methi
Saffron
Hing Powder
Chicken Masala
Fish Curry Masala Meat Masala
Royal Garam Masala
Tandoori Chicken Masala
Egg Curry Masala
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PRICING Competitive pricing strategy
The price charged for products is set artificially Moderate in
order to gain market share. Once this is achieved, the price is
increased.
product prices
Type Size Amount
ALL PURPOSE VEG 3.25oz(100gm),
7.50oz(200gm)
US$3.75,
US$7.50
SPRINKLE CLASSICS 3.25oz(100gm) US$3.50
BASIC SPICES 3.25oz(100gm),
7.50oz(200gm)
US$3.75
US$7.50
NON-VEG PLATTER 3.25oz(100gm) US$3.50
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PLACE
Washington, New York, New Jersey, Chicago, Dallas
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DISTRIBUTION CHANNEL Manufacturer
Distributor
Wholesaler
Retailer
Consumer
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PROMOTION MIX AdvertisingPrint Media
Electronic media
Out door mediahoarding and poster
Sales Promotion
Free sample
Trade Promotion
Credit terms
Attractive incentives
Dealer discount
FLOW CHART OF SPICES PRODUCTION PROCESS
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FLOW CHART OF SPICES PRODUCTION PROCESS
PURCHASE OFRAW MATERIAL
STOCK
CLEANINGPROCESS
ROASTINGPOWDER
MIXING INBLENDER
POWSERING INPULVEREIZER
PACKING
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QUALITY STANDARD &
CERTIFICATES
ISO 22000-2005(Food & Safety Management)
ISO 9001-2008(Quality Management System)
AGMARK
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PACKAGING Effective packaging
The increased shelf
The attractive and colorful packaging
packaging's materials
The labels give all pertinent information
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LOGISTIC Outsourcing logistics from Spice Logistics Private Limited
Spice Logistics offers proficient and consistent services in the
field of freight forwarding and total logistics solutions
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STPD Segmentation
Mass Marketing
By region: Indian people who stay in usa.
Geographical segmentation.
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TARGETING
Supplier
Hotels /
Restaurant
Workingwomen
Canteens
Caterers
Households
We are specifically looking for the
distributors that will make an effort or take
a larger interest and not just selling ourproducts as commodity items. We may
need distributors as many as to cover the
range of market channels where we are
interested in entering. The distributors that
have the highest potential for covering the
markets
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POSITIONING Aroma
Rich taste
Authentic Indian spices
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DIFFERENTIATION Indian Authentic Taste
Competitive Price
Deep Distribution
Well processed
Easy availability
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STRENGTHS:-
Variety of spices
Brand image
Easy Available
High Product Quality
Competitive Pricing
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WEAKNESS:-
Low product awareness
Price fluctuation ingredients
New Entrance
Competitor
Not familiar with USA market
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OPPORTUNITIES:-
New Product Launching
Increasing Awareness
Expansion of business abroad
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THREATS
Lack of tie-ups with security agencies
Competitor launch same product
Changes in law
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FUTURE PROSPECTS Currently we are expecting a market share of 2% by the end of
2011.
Increase in Market share by 8% by 2015.
Promotional strategy by assigning brand ambassadors.
Increasing Market capitalization by at least 10% y-o-y basis
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SIND STEEL WORKS LTD.
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COMPANY BACKGROUND:-
Sind steel works was in the business of producing steelproducts for the construction industry.
Business is divided into 60% national & 40% international
accounts.
It exports were mainly to the South East Asian region,
then lately to some African business from Botswana &
Swaziland.
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The difference between in its competitor & his companywas that it was in a position to process used, rather than
original steel.
His company was purchasing raw materials from his ship-
breaking business. His involvement in this business was in the form of
backward vertical integration.
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THE SITUATION:- Mr. Dins principal source of profit originated from hisship-breaking business representing very attractive source
of raw materials for his furnaces.
His plant was badly due for refurbishing & updating of its
antiquated technology.
His competition in price would come to an end due to the
expensive supply of new steel from the new factory.
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STRATEGIC ALTERNATIVES:-I. Refurbishing his present factory with modernequipment.
II. Moving ship-breaking business to another country & set
up a smelting plant in the same country.
III. EEC countries had to subsidized their steel factories
heavily.
IV. Possibility of using his own ship-breaking crew.
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V. Hiring some European engineers to assist him inresembling the plant in Pakistan.
VI. The factory would be a down-steam link in the steel
industry of Pakistan & would allow him to take
advantage of a much more competitive cost structure.
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THANK YOU