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S
GatoradePresentation Strategy
By: Jonathan Varjabedian
Gatorade is . . .
Target Audience
Sports Community
Active Individuals
Sports Fans
Tools and Tactics
Google AdWords
Television
Twitter Promotion/ Public Relations
Big “Tweet 2 TV Event” Idea
3 competitions
Half hour televised event
Competition between major athletes
Public chooses the athletes
Big “PossibleMatchups”
Jeter
KobeVs.LeBron
Vs.Cabrera
Manning Vs. Brady
Big “Ultimate Goal”
Have Athletes, sports fan, and active individuals associate Gatorade with their favorite athlete
/sport.
Use Twitter to get people directly involved with the campaign and put a positive mindset behind
the Gatorade brand
Performance Indicators
What is Twitter talking about?
Gatorade sales amongst target audience
Google AdWords Clicks and traffic
BUDGET
Marketing Agency: $20,000Maintenance of marketing: $60,000
Google AdWords: $360,000
Twitter Promotion Tool: $120,000
6 Athletes for 1 Hour: $40,000 x 6 = $240,000Television 1 hour spot: $500,000Venue for event: $700,000
Total: $1,640,000
Summary
Tweet 2 TV
Target all active individuals