Download - Final Itinerary
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May 21, 2015
Saturday May 16, 2015 day one
arrive Budapest
1.40pm arrive Budapest air
meet ISP representative at the airport
transfer to hotel, check-in bus transfer
rest of the day at leisure
Sunday May 17, 2015 day two
getting acquainted
breakfast hotel
9.30am meet in the hotel lobby, depart for guided tour
orientation talk by ISP representative bus
guided tour of Budapest bus/walk
discover one of Europe's most beautiful cities as you visit Budapest's
architectural gems such as Hero Square, the amazing Parliament, the
Royal Castle and the famous Fisherman's Bastion and Citadel
12.30pm end of the guided tour
lunch on your own
afternoon free to relax
7.15pm meet in the hotel lobby, depart for welcome dinner
8.00pm welcome dinner cruise public transport/Ister-Granum boat
10.00pm return to hotel public transport
Monday May 18, 2015 day three
business environment
breakfast hotel
9.15am meet in the hotel lobby
10.00am visit 1: doing business in Hungary & adapting to local culture public transport
Vodafone Shared Services Center
Mr. Csaba Szende, Head of International HR Services
Mr. Danes Lang, CEO
http://www.vodafone.hu/english
management presentation, discussion, interactive exercise
12.00pm end of the visit
lunch on your own
2.15pm meet the guide at Erzsbet tr, depart for visit
3.00pm visit 2: Hungarian roots, global reach: expansion strategies of a local bus half day
company
Graphisoft (architecture software developer)
Mr. Akos Pfemeter, VP of Marketing
http://www.graphisoft.com/management presentation, discussion
5.00pm end of the visit, return to hotel
UNIVERSITY OF GEORGIA, BUDAPEST - VIENNA, MAY 16 - JUNE 7, 2015
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Tuesday May 19, 2015 day four
social media in business
breakfast hotel
9.00am meet in the hotel lobby
10.00am visit 3: social media marketing - rules of engagement and public transport
value creation
J. Walter Thompson (JWT) Budapest
Mr. Attila Kassitzky, Client Service Director
Mr. Tamas Farago, Creative Director
https://www.jwt.com/Hungary
management presentation, discussion, interactive case study
case study e.g. social media penetration, multi-channel marketing,
online conversation management, online communities, brand
awareness etc.
12.00pm end of the visit
lunch on your own
afternoon free for sightseeing & shopping
recommended activity: Szechenyi Baths
head to Budapest's largest spa complex to relax and enjoy the hot springs
that have attracted people to Budapest since the late 1800's
Wednesday May 20, 2015 day five
local vs. global
breakfast hotel
9.15am meet in the hotel lobby
10.00am visit 4: Hungarian roots, global reach - expansion strategies of a public transport
local company
Ustream
Mr. Peter Szilgyi, Knowledgebase Expert
http://www.ustream.tv/
presentation, discussion
brainstorming session: how to use video technology creatively?
11.30am end of the visit
lunch on your own
12.45pm meet at the Oktogon square, depart for the visit
2.00pm visit 5: Western companies' approaches to business in CEE bus half day
General Electric (Power & Water)
Mr. Imre Tar, Engineering Leader
https://www.gepower.com/management presentation, discussion, tour of facilities
4.00pm end of the visit
return to hotel
rest of the day at leisure
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Thursday May 21, 2015 day six
exploring the countryside
breakfast hotel
9.00am meet in the hotel lobby, depart for Danube Bend
cultural event 1: trip to the Danube Bend bus full day
the Danube Bend to the north of Budapest is one of the most beautiful
regions of the river which flows through eight countries; you will visit
Esztergom, the birthplace of the first Hungarian king, Stephen I, then go
to Visegrd where the ruins of a Royal Castle can be found, then on to
the picturesque and historic town of Szentendre
12.15pm group lunch Sirly restaurant
6.00pm return to hotel
rest of the day at leisure
Friday May 22, 2015 day seven
day at leisure
breakfast hotel
9.00am wrap-up session led by Georgia faculty hotel conference room
12.00pm end of the session
lunch on your own
3.20pm meet in the hotel lobby, depart for culinary walk and wine tasting
3.30pm cultural event 2: Taste Hungary - culinary walk and wine tasting public transport/walk
to experience the real taste of Budapest one should join the culinary tour
that begins at The Central Market Hall (Budapests cathedral of food),
and continues to Domus Vinorum for local wine tasting; be sure to come with
an appetite!
6.30pm end of the tour
rest of the day at leisure
Saturday May 23, 2015 day eight
day at leisure
breakfast hotel
free day to enjoy the city
recommended activities: Margaret Island or House of Terror
rest of the day at leisure
Sunday May 24, 2015 day nine
transfer to Vienna
breakfast hotel
9.30am check-out, load luggage on the bus bus full day
10.00am transfer to Vienna (duration approx. 3 hours)
lunch en route
1.00pm arrive Vienna
2.00pm check-in
rest of the day at leisure
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Monday May 25, 2015 day ten
Whit Monday - public holiday
culture
breakfast hotel
8.45am meet in the hotel lobby
9.00am guided tour of Vienna public transport/walk
discover Vienna's greatest sights and hidden gems including Ringstrasse,
Imperial Palace & City Hall; your expert guide will treat you to Austria's
capital and show you the city as the locals see it
lunch on your own
rest of the day at leisure
Tuesday May 26, 2015 day eleven
business prospects in Austria
breakfast hotel
11.00am-12.00pm WU campus tour - own arrangements
lunch on your own
3.30pm meet in the hotel lobby, depart for visit
4.00pm visit 6: the impact of ICT on reshaping the business landscape across public transport
industry sectors
Ericsson
Mr. Harald Baur, Marketing Manager Western & Central Europe
http://www.ericsson.com/humanagement presentation, discussion
5.30pm end of the visit
rest of the day at leisure
Wednesday May 27, 2015 day twelve
session & free time
breakfast hotel
9.00am seminar session - own arrangements walk or public transport
12.00pm end of session
lunch on your own
1.15pm meet the guide at WU, depart for visit
2.00pm visit 7: overview of Austria's economy & business environment public transport
ABA (Austrian Business Agency) & Vienna Business Agency
Mr. Hans Nagl, Director North America, Tourism
Ms. Karin Zeltner, Regional Manager
http://investinaustria.at/en/https://viennabusinessagency.at/management presentation, discussion
3.30pm end of the visit
rest of the day at leisure
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Thursday May 28, 2015 day thirteen
adapting strategies
breakfast hotel
9.00am seminar session - own arrangements walk or public transport
11.50am end of session
snacks or boxed lunch
11.50pm meet the guide at WU, depart for visit
12.30pm visit 8: CEE banking sector: bottomed out and heading for recovery? public transport
ERSTE Bank Group
Ms. Carmen Staicu, Group Press Officer
Mr. Zoltan Bakay, Economist - Erste Group Research
http://www.erstegroup.com/enmanagement presentation, discussion
2.30pm end of the visit
rest of the day at leisure
recommended activity: Viennese Cafs
enjoy live music in numerous Viennese concert cafs like Caf
Schwarzenberg, Cafe Central or Caf Hofburg
Friday May 29, 2015 day fourteen
made in Austria
breakfast hotel
9.00am seminar session - own arrangements walk or public transport
12.00pm end of session
lunch on your own
afternoon free to relax
OR
4.15pm meet in the hotel lobby, depart for the Vienna Waltz
5.00pm optional cultural event 1: hop on the Vienna Waltz sts pay individually
more than 150 years ago, Johann "Schani" Strauss made the Vienna
Waltz famous around the world; today, the dreams of millions
of ball attendees are set to three-quarter time, learn how to waltz
at the place where it was invented!
5.50pm end of the Vienna Waltz
return to hotel
Saturday May 30, 2015 day fifteen
session & culture
breakfast hotel
9.00am seminar session - own arrangements walk or public transport
12.00pm end of session
lunch on your own
afternoon free for sightseeing & shopping
recommended activity: beergarden Schweitzerhaus
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Sunday May 31, 2015 day sixteen
culture
breakfast hotel
9.00am meet in the hotel lobby
cultural event 3: full-day trip to Wachau Valley bus/boat/walk
escape into the countryside of Wachau, the most picturesque stretch of
the Danube Valley, with ruined castles and steep vineyards; see the
Benedictine abbey of Melk, one of the most breathtaking examples of
Austrian Baroque architecture, and enjoy the boat ride on the Danube
to the castle of Drnstein
12.30pm group lunch Donauhof restaurant
4.00pm return to hotel
Monday June 1, 2015 day seventeen
regional competitiveness
breakfast hotel
9.00am seminar session - own arrangements walk or public transport
12.00pm end of session
lunch on your own
2.15pm meet in the hotel lobby, depart for visit
3.00pm visit 9: innovation & technology trends in the automotive industry bus transfer
Opel Wien GmbH
Mr. Peter Geisriegler, Manufacturing Engineer
http://www.opel-wien.at/management presentation, discussion, tour of facilities
5.00pm end of the visit
return to hotel
rest of the day at leisure
Tuesday June 2, 2015 day eighteen
branding & design
breakfast hotel
9.00am seminar session - own arrangements walk or public transport
12.00pm end of session
lunch on your own
1.00pm meet the guide at WU, depart for visit
1.30pm visit 10: boosting growth through creative thinking public transport
Identum (agency for brand charisma)
Mr. Hubert Nagele, CEO
http://www.identum.at/#lang=en&sub=management presentation, discussion
3.00pm end of the visit, return to hotel
rest of the day at leisure
recommended activity: Belvedere museum & palace
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Wednesday June 3, 2015 day nineteen
staying relevant
breakfast hotel
9.00am seminar session - own arrangements walk or public transport
12.00pm end of session
lunch on your own
1.00pm meet the guide at WU, depart for visit
2.00pm visit 11: investing in social media becomes a necessity, not a luxury! public transport
Limesoda
Dr. Philipp Pfaller, CEO
Mr. Bernd Pfeiffer, owner and Social Media Specialist
https://www.limesoda.com/management presentation, discussion
brainstorming session: develop an idea for a Facebook-Campaign
3.30pm end of the visit
rest of the day at leisure
recommended activity: Prater Amusement Park
Thursday June 4, 2015 day twenty
day trip to Bratislava
breakfast hotel
7.15am meet in the lobby, transfer to the port public transport
8.30am transfer to Bratislava (duration approx. 1 hour 30 mins.) boat
9.45am arrive Bratislava
meet the guide in Bratislava port
12.00pm group lunch UFO restaurant
enjoy the spectacular view from the 80-metre tall UFO tower while
eating lunch above the capital of Slovakia
afternoon free for sightseeing & shopping
5.30pm meet the guide, transfer to the port
6.30pm depart for Vienna (duration approx. 1h 30mins) boat
8.00pm return to Vienna
return to hotel public transport
Friday June 5, 2015 day twenty-one
wrap-up
breakfast hotel
9.00am seminar session - own arrangements walk or public transport
12.00pm end of session
lunch on your own
afternoon free to explore
7.00pm meet in the lobby, depart for group dinner public transport
7.30pm group dinner with WU students Rathauskeller restaurant
return to hotel public transport
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Saturday June 6, 2015 day twenty-two
culture
breakfast hotel
9.30am meet in the lobby, depart for wrap up session
10.00am-12.00pm wrap up session led by Georgia faculty WU conference room
lunch on your own
2.30pm depart for Schnbrunn Palace
3.00pm cultural event 5: Schnbrunn Palace public transport/walk
deemed a UNESCO World Cultural Heritage Site in 1996, the Schnbrunn
Palace offers an array of stunning views as you explore this magnificent
imperial summer residence. The palace and gardens illustrate the tastes,
interests, and aspirations of successive Habsburg monarchs
rest of the day at leisure
Sunday June 7, 2015 day twenty-three
depart for USA
breakfast hotel
3.00am check-out
3.30am transfer to the airport bus transfer
6.10am depart for USA air
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