Download - Final Hyundai Project 12345
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HYUNDAIHYUNDAIHYUNDAIHYUNDAI
Presented by:Presented by:Presented by:Presented by:----
UmaUmaUmaUma Shankar RoyShankar RoyShankar RoyShankar Roy
Sec:Sec:Sec:Sec:---- SM1SM1SM1SM1
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INTRODUCTION
� The Hyundai i10Hyundai i10Hyundai i10Hyundai i10 is a city car produced by the
Hyundai Motor Company.
� Launched on 31 October 2007, manufactured
only in India, at Hyundai's Chennai Plant — and only in India, at Hyundai's Chennai Plant — and
sold globally (not for South Korea).
� Engines :- 1.1L Epsilon I4 petrol
1.2L Kappa I4 petrol
1.1L CRDI VGT I3 diesel
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STYLING
� The i10 has a large gaping air-dam.
� Pulled-back headlamps
� Chrome-lined grill
� A bonnet that has a clam shell hint and a rear
window with an upswept kink.window with an upswept kink.
� Overall length (3565 mm) and wheelbase
(2380 mm)
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INTERIOR:INTERIOR:INTERIOR:INTERIOR:----
� The interior has a plastic dash housing with an
optional integrated stereo.
� A large white-faced speedometer, flanked by
the tachometer and fuel and temperature the tachometer and fuel and temperature
gauges.
� The gear lever is built into the centre console.
� Leaving space between the front seats for a
couple of cup holders.
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VERSIONSVERSIONSVERSIONSVERSIONS� i10 Di10 Di10 Di10 D----LiteLiteLiteLite 1086cc Petrol, Manual, 13.2 kpl Rs. 3,47,166Rs. 3,47,166Rs. 3,47,166Rs. 3,47,166
� i10 Era i10 Era i10 Era i10 Era 1086cc Petrol, Manual, 13.2 kpl Rs. 3,83,527Rs. 3,83,527Rs. 3,83,527Rs. 3,83,527
� i10 Magna i10 Magna i10 Magna i10 Magna 1086cc Petrol, Manual, 13.2 kpl Rs. 3,98,010Rs. 3,98,010Rs. 3,98,010Rs. 3,98,010
� i10 Magna 1.2 i10 Magna 1.2 i10 Magna 1.2 i10 Magna 1.2 1197cc Petrol, Manual, 12.8 kpl Rs. 4,10,722Rs. 4,10,722Rs. 4,10,722Rs. 4,10,722
� i10 i10 i10 i10 SportzSportzSportzSportz 1.2 1.2 1.2 1.2 1197cc Petrol, Manual, 12.8 kpl Rs. 4,38,559Rs. 4,38,559Rs. 4,38,559Rs. 4,38,559
� i10 Magna 1.2 AT i10 Magna 1.2 AT i10 Magna 1.2 AT i10 Magna 1.2 AT 1197cc Petrol, Automatic, 10.9 kpl Rs. 4,57,192Rs. 4,57,192Rs. 4,57,192Rs. 4,57,192
� i10 i10 i10 i10 SportzSportzSportzSportz 1.2 AT 1.2 AT 1.2 AT 1.2 AT 1197cc Petrol, Automatic, 10.9 kpl Rs. 4,82,100Rs. 4,82,100Rs. 4,82,100Rs. 4,82,100
� i10 i10 i10 i10 AstaAstaAstaAsta 1.2 1.2 1.2 1.2 1197cc Petrol, Manual, 12.8 kpl Rs. 4,98,70Rs. 4,98,70Rs. 4,98,70Rs. 4,98,70
� i10 i10 i10 i10 AstaAstaAstaAsta 1.2 with Sunroof 1.2 with Sunroof 1.2 with Sunroof 1.2 with Sunroof 1197cc Petrol, Manual, 12.8 kpl Rs. 5,14,274Rs. 5,14,274Rs. 5,14,274Rs. 5,14,274
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TARGET MARKETS
� middle to upper class professionals
� college students
� business target is mid sized to large sized corporate that want to help their managers and corporate that want to help their managers and employees by providing them a car for ease of transport
� entrepreneurs and small business owners who want to provide discounts to managers buying a new car
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HYUNDAI SWOT ANALYSIS
� Strengths:-
The Quality Advantage
� Weaknesses:-
Commodity Price Risks
Exchange Rate RiskExchange Rate Risk
� Opportunities:-
Leading Growth
� Threats:-
currency exchange rates Risk
Assets risk, Business risk,Comptitors etc.7
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OBJECTIVES
� The company is aiming for 5% market share
of the Indian market in nex
� 2nd year Objectives: We are aiming for 10%
market share of the Indian marketmarket share of the Indian market
� Establish a well-regarded brand name linked
to a meaningful positioning
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PROMOTION
� Road Shows
� Television advertisements
� Radio
Print Ads� Print Ads
� Workshops and Seminars
� Banners, neon signs
� Booklets and pamphlets
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ADVERTISING WITH SUPERSTARSADVERTISING WITH SUPERSTARSADVERTISING WITH SUPERSTARSADVERTISING WITH SUPERSTARS
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COMPANY’S FIVE CORE STRATEGIES
� Global Orientation
� Respect for Human Values
� Customer Satisfaction
Technology Innovation� Technology Innovation
� Cultural Creation
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CORPORATE PHILOSOPHY
• Management Philosophy:-
o Strive to create a more affluent lifestyle for
humanity.
o Contribute to the harmony and co-prosperity o Contribute to the harmony and co-prosperity
with shareholders, customers, employees and
other stakeholders in the automobile industry.
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CORPORATE PHILOSOPHY CONTD…..
• Key Factor
o To change in the management system and
seek creative and self-innovative system.
o Corporate Social Responsibility.o Corporate Social Responsibility.
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MANAGEMENT POLICY
� Trust based management:-
• Trust worthiness.
• Trust between management-labour, employer-
employee, company-customerrelationship.employee, company-customerrelationship.
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MANAGEMENT POLICY CONTD…..
� Transparent management:-
• Higher transparency in all across of business.
• Transparency in transaction and for trade.
Production of ethics and enhancing ethics • Production of ethics and enhancing ethics
management system.
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MANAGEMENT POLICY CONTD…..
� On-site management:-
• Cultivation of on-site knowledge, and raising
challenging spirit of field staff.
• Concentration on management capacity on • Concentration on management capacity on
industrial sites.
• Management strategy based on the sites and
promotion of R&D.
• Established of the immediate response
communication system.
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CONCLUSION
� Hyundai i10 is highly preferred when compared
to the other brand of car in the same segment.
� Company always adopt new technology and
train their employees.train their employees.
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