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Fighting for the Future of the Social WebSelling Out and Opening Up
Joseph SmarrMember of Technical Staff, GooglePortland, OR – July 26th, 2011
http://profiles.google.com/jsmarrhttp://twitter.com/jsmarrhttp://josephsmarr.com
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A bit about me… Software Engineer at Google since 2010
- Worked a lot on Google+ (esp. circles & sharing)
- Also worked on Webfinger, Portable Contacts, Social Graph API, Buzz APIs
Former CTO of Plaxo (and first employee, joined 2002)
Long-time advocate and early adopter of Open Social Web
- Bill of rights (opensocialweb.org)
- Plaxo as early mainstream OpenID relying party
- OpenID / OAuth hybrid spec
- Portable Contacts spec
- Former board member, OpenID Foundation
- Former board member, OpenSocial Foundation
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The obligatory disclaimer:
These are my personal views, not Google’s!
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Is the social web actually opening up?
Is open web tech getting more useful & user-friendly?
Have open web proponents “sold out” to big companies?
Hint: “yes and no…”
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But first…a brief reminder:
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Why we fight: Trying new things should be easier!
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Why we fight: Trying new things should be easier!
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Why we fight: Users should control their own data!
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Why we fight: Innovation leads to awesomeness!
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When will we have won?
Users can try new services without having to “start over” or leave their friends & data behind.
Users can connect across services that don’t know of each other (or like each other).
Developers can thrive in a “social web ecosystem” and quickly find success.
The social web is vibrant, innovative, and not owned by anyone (i.e. just like the web itself).
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So…how are we doing so far?
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OpenID: As mainstream as Lady Gaga?
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A nice “give and take,” even with the big guys.
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Random collection of “social site logos”
Nearly all support OpenID and/or OAuth(or are out of business)
OAuth-based APIs are now the norm.
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OpenIDSampleStore.comBest practices and sample code – “just add social”.
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Sounds great! So…where’s the problem?
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So near and yet so far…
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So near and yet so far…
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So near and yet so far…
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How do I sign in with my Yahoo! account here?
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Sign-up forms stubbornly refuse to die.
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Hmm, which account did I use last time?
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Fresh companies bring fresh ideas.
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code.google.com/apis/identitytoolkitGoogle is making account UI more visual…and open!
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The future: Re-building OpenID on top of OAuth 2.
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PortableContacts.net
Why are contact APIs like snowflakes?
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We fixed password-scraping, but not much else.
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Open protocols only work if businesses let them!
“@”
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What happened to “bridging the islands”?
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The technology is ahead of the market.
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Have we “sold out”?
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Fixing “If the big guys don’t do it, why should we?”
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Facebook became a champion of OAuth.
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Will Google+ be more than “YASN”?
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Circles are “federation-friendly” by design.
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Reminder: The social web is not a “zero-sum” game.
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Is the social web actually opening up?
Is open web tech getting more useful & user-friendly?
Have open web proponents “sold out” to big companies?
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Is the social web actually opening up?
Is open web tech getting more useful & user-friendly?
Have open web proponents “sold out” to big companies?
Answer:
We’re making solid progress.But we all need to keep pushing.
The future is still ours to build.
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If you want an open future, do something about it.