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Page 1: Fifty Shades of CSR

“Alone we can do so little; together we can do so

much.” Helen Keller, American author.

Engage your stakeholders.

Page 2: Fifty Shades of CSR

“The greatest threat to our planet is the belief that

someone else will save it”. Robert Swan, the first person

to walk to both Poles.

Be the change.

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CFO to CEO: “What if we invest in developing our

people and they leave us?”

CEO: “What happens if we don't, and they stay?”

Peter Baeklund, Leadership Specialist, Professional Coach

Invest in people.

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“The brands that will thrive in the coming years are the

ones that have a purpose beyond profit.” Richard

Branson, Founder of Virgin.

Be purposeful.

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Create responsible products.

“A better way to bigger profits.” Ray Anderson,

Founder of Interface Inc.

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Commit to corporate

citizenship initiatives.

“The UN Global Compact can be a powerful platform

to accelerate progress on sustainability by giving us

shared values and common goals.” Rafael Fontana,

Cuatrecasas Gonçalves Pereira

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Protect forests.

“The best time to plant a tree was 20 years ago. The

next best time is today.” Chinese proverb.

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Reduce air pollution.

“Air pollution is costing advanced economies plus China

and India an estimated USD 3.5 trillion a year in

premature deaths and ill health.” OECD

Page 9: Fifty Shades of CSR

Invest in local communities.

“Historically, periods of shared economic growth are

periods of rapid economic growth.” Joseph E. Stiglitz,

Nobel Prize in Economic Sciences WEF 2013

Page 10: Fifty Shades of CSR

Adopt holistic marketing.

“Let’s do more than just sell clothes.” Don Fisher, Gap

Inc Cofounder

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Build a sustainable business.

“The best way to predict the future is to design it.”

Buckminster Fuller, American engineer, author and

inventor.

Page 12: Fifty Shades of CSR

“Measurement is the first step that leads to control and

eventually to improvement. If you can’t measure

something, you can’t understand it. If you can’t

understand it, you can’t control it. If you can’t control it,

you can’t improve it.” H. James Harrington, CEO of

Harrington Institute.

What gets measured gets

managed.

Page 13: Fifty Shades of CSR

“The future is green energy, sustainability, renewable

energy.” Arnold Schwarzenegger

Invest in renewable energy.

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“The currency of universal values make brands innately

sharable.” Simon Mainwaring, Award-winning branding

consultant

Build a positive brand image.

Page 15: Fifty Shades of CSR

Be ethical.

“There is no beauty in the finest cloth if it makes hunger

and unhappiness.” Mahatma Gandhi

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“In a world where information is power and sharing is

the new currency, it makes sense that companies would

open up the kimono to share their insights and

intellectual property for solving big sustainability

challenges.” GreenBiz State Green Business 2015

A revolution in communication.

Page 17: Fifty Shades of CSR

“81% of CEOs believe that the sustainability reputation

of their company is important in consumers’ purchasing

decisions.” United Nations Global Compact-Accenture

study on sustainability 2013.

Understand your customers.

Page 18: Fifty Shades of CSR

“The great accomplishments of man have resulted from

the transmission of ideas of enthusiasm.” Thomas

Watson, Chairman and CEO of IBM 1914-1956

Share your success stories.

Page 19: Fifty Shades of CSR

“Do not judge me by my successes, judge me by how

many times I fell down and got back up again.”

Nelson Mandela

Say no to discrimination.

Page 20: Fifty Shades of CSR

“I'm not upset that you lied to me, I'm upset that from

now on I can't believe you.” Friedrich Nietzsche

Be trustworthy.

Page 21: Fifty Shades of CSR

“We never know the worth of water, till the well is

dry.” Thomas Fuller, English churchman and historian

Protect drinking-water

sources.

Page 22: Fifty Shades of CSR

“The costs of pollution, ecosystem depletion and health

impacts have grown steadily over the past five years and

now exceed $1 trillion per year for U.S. companies -

equal to 6.2 percent of national GDP - and almost $3

trillion for global companies.” Trucost

Pollution costs.

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“The Global 100 make it clear that not only is it possible

to lead on resource productivity and respect for the

social contract, but that it is possible to do this and

outperform the benchmark on financial returns.” Toby

Heaps, editor-in-chief of Corporate Knights

Think triple bottom line.

Page 24: Fifty Shades of CSR

“80% of CEOs view sustainability as a route to

competitive advantage in their industry.” United Nations

Global Compact-Accenture study on sustainability 2013.

Be competitive.

Page 25: Fifty Shades of CSR

“Technology is teaching us to be humans again.” Simon

Mainwaring, Award-winning branding consultant

Technology helps.

Page 26: Fifty Shades of CSR

“We measure our success not by the profit we make, but

by the difference we make.” Bob Collymore, Safaricom

Ltd.

Have a positive impact.

Page 27: Fifty Shades of CSR

“Sustainable firms are those doing the best job at

creating net wealth - economic, social, and ecological - as

compared to their peers.” Toby Heaps, editor-in-chief of

Corporate Knights.

Be sustainably strategic.

Page 28: Fifty Shades of CSR

“We must turn a profit while making the world a better

place.” Richard Branson, Founder of Virgin.

Do good.

Page 29: Fifty Shades of CSR

“Plans to protect air and water, wilderness and wildlife

are in fact plans to protect man.” Stewart Udall,

American Politician

Value nature.

Page 30: Fifty Shades of CSR

“5by20 is The Coca-Cola Company’s global

commitment to enable the economic empowerment of 5

million women entrepreneurs across the company’s value

chain by 2020.” Coca Cola Sustainability Goals

Empower women.

Page 31: Fifty Shades of CSR

“Strong governance structures enable us to deliver our

Plan, realise the benefits for the business and draw on

relevant expert input.” Unilever’s Sustainable Living Plan.

Have a governance structure.

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“Consumers around the world are more aware of the

multiple global crisis we face than ever before thanks to

the information found on the Internet.” Simon

Mainwaring, Award-winning branding consultant

Find solutions to global

crisis.

Page 33: Fifty Shades of CSR

“168 million children worldwide are in child labour,

accounting for almost 11 per cent of the child population

as a whole.” International Labour Office, Global

Estimates and trends 2000-2012.

Fight child labor.

Page 34: Fifty Shades of CSR

“Denmark, New Zealand, Finland, and Sweden are the

four least corrupt countries in the world” according to

Transparency International's 2014 Corruption Perceptions

Index. They are also some of the richest.

Fight corruption.

Page 35: Fifty Shades of CSR

“By 2020 we will help more than a billion people to

improve their health and hygiene. 303 million people

were reached by end 2013.” Unilever’s Sustainable Living

Plan

Improve health.

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“Customers really value evidence of a strong

sustainability commitment with products that perform

and deliver sustainability benefits.” Suzanne DeMaine,

Marketing Manager for GOJO Europe.

Use ecolabels.

Page 37: Fifty Shades of CSR

“Supply chain professionals have a responsibility to

develop local suppliers and must step up to meet the

challenge.” Peter van Rijs, Supply Chain Manager Projects

at Shell

Buy locally.

Page 38: Fifty Shades of CSR

“By 2020 total waste sent for disposal will be at or

below 2008 levels despite significantly higher volumes.

Total waste reduced by 66% per tonne of production

since 2008.” Unilever’s Sustainable Living Plan

Reduce production waste.

Page 39: Fifty Shades of CSR

“We seek to serve high-quality coffee that is responsibly

grown and ethically traded. This year 95% of our coffee

purchases met the C.A.F.E. (Coffee and Farmer Equity)

Practices standard.”Starbucks 2013 Year Review.

Source ethically.

Page 40: Fifty Shades of CSR

“Almost a third of the cotton sourced by Marks and

Spencer in 2014 was grown to BCI (Better Cotton

Initiative) standards.” Marks and Spencer’s Plan A for

sustainable development.

Source sustainably.

Page 41: Fifty Shades of CSR

“The UN Secretary General has made transport one of

the six building blocks for sustainable development in

the Five Year Action Agenda.”

www.sustainabledevelopment.un.org

Use eco-friendly transport.

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“Any place where women are not respected or

provided enough opportunities to grow and develop,

cannot be a progressive place.” Tapan Singhel, MD &

CEO of Bajaj Allianz General Insurance

Promote equal opportunity.

Page 43: Fifty Shades of CSR

“It is time for parents to teach young people early on

that in diversity there is beauty and there is strength.”

Maya Angelou, American author.

Embrace diversity.

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“To me, a leader is someone who holds her or himself

accountable for finding potential in people and processes.

And so what I think is really important is sustainability.”

Brene Brown, Research Professor at the University of

Houston

Find potential.

Page 45: Fifty Shades of CSR

“Patagonia gives employees throughout our worldwide

operations a number of interesting opportunities to

support environmental work.” Patagonia’s Environmental

and Social Responsibility.

Employee activism.

Page 46: Fifty Shades of CSR

“Corporate supply chains are becoming clearer. One

reason: the rise in traceability and transparency

technologies, along with the management practices that

make them work.” GreenBiz State Green Business 2015

Think about your supply chain.

Page 47: Fifty Shades of CSR

“Philanthropy without scale and sustainability is like any

other bad business that will simply wither and die on the

vine.” Naveen Jain, Founder of InfoSpace

CSR is not philanthropy.

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“Those organizations that realize the full value of

sustainability reporting see beyond the report itself and

use the materiality and sustainability reporting processes

to review their own business strategies and maintain their

stakeholder relationships.” Leeora BlackManaging,

Director of Australian Centre for CSR

Report on sustainability.

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“Focusing on material issues identified by the company

and its key stakeholders and communicating these to

financial markets through “integrated reporting” are

growing trends and are increasingly considered as best

practice.” 2014 Dow Jones Sustainability Indices Review

Materiality rules.

Page 50: Fifty Shades of CSR

“Corporations that are actively managing and planning

for climate change secure an 18% higher return on

investment (ROI) than companies that aren’t - and 67%

higher than companies who refuse to disclose their

emissions.” CDP S&P 500 Climate Change Report 2014

Sustainable companies are more

profitable.

Page 51: Fifty Shades of CSR

The Azores, Sustainability and CSR Services www.theazores.ro

Smart.Creative.CSR.


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