Download - FIBA Europe Cup Logo Manual
FIBA Europe Cup Logo Manual
FIBA Europe Cup Logo Manual
Table of Contents
1 LOGO GUIDELINES
Main Versions Alternative Versions Colours Sizes
2 LOGO USAGE
Unacceptable Usage Usage on Different Background
3 COURT BRANDING
Rotating Boards/LEDs
4 SECONDARY ELEMENTS
Main Element Patterns Background
FIBA Europe Cup Logo Manual2
1 Logo GuidelinesThe FIBA Europe Cup logo is available in 2 main versions and 2 alternative versions.
Main Versions:• Portrait• Compact Landscape
Alternative Versions:• Circle• Landscape
NOTE: Alternative versions should only be used for specific usage and always with the approval of FIBA Europe.
Each version consists of two elements:• FIBA Europe Cup Symbol• FIBA Europe Cup Word Mark
The FIBA Europe Cup logo should always be surrounded by a prescribed area of clear space to enable it to remain clean and prominent.
The clear space is an area around the FIBA Europe Cup logo in which other elements must not be placed.
The minimum clear space „X“ is defined by 1/10 of the logo height „A“.
FIBA Europe Cup Logo Manual 3
1 Logo Guidelines
Compact Landscape:
FIBA Europe Cup Logo Manual
X
A
X
Symbol
Word Mark
A
MAIN VERSIONS
Portrait:X=1/10 A
X=1/10 A
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1 Logo Guidelines
FIBA Europe Cup Logo Manual
X
A
X
A
Landscape (exclusively for TV graphics):
ALTERNATIVE VERSIONS
Circle:
X=1/10 A
X=1/10 A
5
COLOURS
In order to simplify the reproduction of the FIBA Europe Cup logo on any kind of material the logo is made of flat colours only. On white or light background the logo always stands in it‘s original colours.To meet all reproduction requirements the following versions of the logo are available:
Standard Colours (preferred option):
1 Logo Guidelines
FIBA Europe Cup Logo Manual
CMYK 100|30|0|0
RGB 0|128|201
Pantone: 3005 C
CMYK 40|0|0|100
RGB 5|23|29
Pantone: 433 C
6
COLOURS
Where only 1 colour can be used for the reproduction of the FIBA Europe Cup logo on dark background the white version below should be used.
White:
1 Logo Guidelines
FIBA Europe Cup Logo Manual
CMYK 0|0|0|0
RGB 255|255|255
Pantone: 1 C
7
COLOURS
For Engraving or black and white reproductions of the FIBA Europe Cup logo on light background the black version below should be used.
Black:
1 Logo Guidelines
FIBA Europe Cup Logo Manual
CMYK 40|0|0|100
RGB 5|23|29
Pantone: 433 C
8
SIZES
Do not use the FIBA Europe Cup logo in any size smaller than the minimum size.
1 Logo Guidelines
FIBA Europe Cup Logo Manual
30 mm 20 mm 15 mm
30 mm 20 mm 15 mm
40 mm 30 mm 20 mm
50mm 40 mm 30 mm
NOT ACCEPTABLEMINIMUM SIZE
9
UNACCEPTABLE USAGE
The following examples illustrate some potential mistakes which must be avoided. Please note that no attempt should be made to redraw, modify or separate any elements of the FIBA Europe Cup logo.
2 Logo Usage
FIBA Europe Cup Logo Manual10
USAGE ON DIFFERENT BACKGROUNDS
2 Logo Usage
FIBA Europe Cup Logo Manual
0% - 20%
When the logo is used on a coloured background please refer to the system shown below to ensure readability.
21% - 40% 41% - 60% 61% - 80% 81% - 100%
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USAGE ON DIFFERENT BACKGROUNDS
2 Logo Usage
FIBA Europe Cup Logo Manual
NOT ACCEPTABLE ACCEPTABLE
When the logo is used on a coloured background please refer to the system shown below to ensure readability.
0% - 20% 21% - 40% 41% - 60% 61% - 80% 81% - 100%
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ROTATING BOARDS/LEDS
This is a special application of the logo usable only with rotating boards/LEDs.Under no circumstances is a club allowed to modify any part of the logo.The clubs have to produce rotating boards/LEDs for the FIBA Europe Cup sea-son and the layout below must be reproduced in its entirety.
Note: In case the scale of the layout is not suitable for your rotating boards/LEDs, please contact FIBA Europe.
Size: 4000 x 900 mm
Size: 4000 x 800 mm
Size: 2667 x 700 mm
3 Court Branding
FIBA Europe Cup Logo Manual
900 mm
800 mm
700 mm
13
4 Secondary Elements
FIBA Europe Cup Logo Manual
The secondary elements are designed to complement and enhance the FIBA Europe Cup primary brand.
The FIBA Europe Cup secondary branding system introduces new elements:• Main element• Pattern matrix
The provided main element shall thereby serve as primary design element. The pattern matrix is provided to enrich the background design and can be used as complementary element for some layouts.
The secondary elements can be applied an various complementing backg-rounds (white, blue, gradient).
The provided secondary elements can be used across all media (e.g. print, online).
Application examples to showcase the usage of the secondary elements can be found on pages 23 - 27.
All elements are provided as .eps files to ensure scaling without degradiation.
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4 Secondary Elements
FIBA Europe Cup Logo Manual
MAIN ELEMENT
The main secondary element are the dynamic curves - they are a fundamental design element of the FIBA Europe Cup appearance. They are provided in a positive and negative version.
Positive Version:To be used on white or light backgrounds.
Negative Version:To be used on dark backgrounds.
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4 Secondary Elements
FIBA Europe Cup Logo Manual
Usage:The dynamic curves can be used in its entity as well as enlarged so that it is only partially visible.
Unaccepted Usage:The dynamic curves shall bot be rotated, mirrored or distorted.
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4 Secondary Elements
FIBA Europe Cup Logo Manual
PATTERN
The patterns are designed as moderate background elements that can be used contemplorary to the main element. They do not appear in every layout but can optionally be used to enrich the backgound layout.The provided pattern matrix can be scaled and rotated.
Sample Ball pattern:100%, horizontzal orientation
Sample Ball pattern:100%, rotation -15 degree
Sample Ball pattern:60%, horizontzal orientation
Sample Ball pattern:250%, rotation -15 degree
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FIBA Europe Cup Logo Manual
Usage on different backgrounds:
On white and light background, the positive version of the patterns is applied.
On dark background, the negative version of the patterns is applied.
4 Secondary Elements
18
FIBA Europe Cup Logo Manual
Transparency / Gradients:
Transparancies and gradients can be applied to the pattern according to the creative needs.
4 Secondary Elements
Ball pattern with 50% transpa-rency
Ball pattern with gradient
Unaccepted Usage:The pattern shall bot be mirrored or distorted.
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FIBA Europe Cup Logo Manual
Usage ExamplesThe pattern matrix is preferentially used on the gradient background.The respective background files are provided as .eps vector files.
4 Secondary Elements
Ball pattern on vertical gradient background
Ball pattern on hori-zontal gradient backg-round
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Dark backgound - blue
FIBA Europe Cup Logo Manual
4 Secondary Elements
Gradient background
Gradient background can be used with both horizontal or vertical gradient.
BACKGROUNDS
The secondary elements can be placed on various backgrounds. For dark and gradient backgrounds the specifications below sould be used.
To ensure readybility on dark or busy background, text boxes should be placed within the documents (see page 24, usage example „accreditation“).
Vertical gradient Horizontal gradient
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USAGE DESCRIPTION
Main element:If there is (a lot of) text or pictures (more than one), only the main element shall be used in the background
Pattern:Do not use the pattern without the main element(exception: usage of the pattern in combination with pictures)
Combinded usage:The main element and the pattern are used together for large sized elements without (a lot of) text (e.g. welcome banner, tier dressing) or if only one large picture is used.
It is important that the background does not distract from important informati-on.
FIBA Europe Cup Logo Manual
4 Secondary Elements
22
USAGE EXAMPLES
The following example illustrates how the main element and patterns can be used in documents.
Folder:
FIBA Europe Cup Logo Manual
LOCAL ORGANISING COMMITTEEStreetCityCountryPhoneMAILURL
4 Secondary Elements
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USAGE EXAMPLES
Headed Paper:
FIBA Europe Cup Logo Manual
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4 Secondary Elements
24
USAGE EXAMPLES
Roll up:
FIBA Europe Cup Logo Manual
4 Secondary Elements
OPTION 1 OPTION 2
25
USAGE EXAMPLES
Horizontal banner
FIBA Europe Cup Logo Manual
4 Secondary Elements
Vertical banner
26
USAGE EXAMPLES
Photo material
FIBA Europe Cup Logo Manual
4 Secondary Elements
If several small pictures are used (e.g. in picture galleries), the se-condary elements remain in the background and pictures are placed in the front
If one large picture is used, the secondary element ser-ves as image border
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Copyright © FIBA Europe 2015