Download - Febelmar mobile gf k - understanding multi-device usage - external

1 © GfK 2015 | Febelmar Mobile Research Event | 26 May 2015

UNDERSTANDING

MULTI-DEVICE USAGE GfK Belgium | Bert Hendrickx

Febelmar Mobile Research Event | 26 May 2015


Famous examples to show the evolution of mobile


Famous examples to show the impact of mobile


Famous examples to show the challenges of mobile


Mobile changed the way we communicate and disrupted

the landscape of information gatekeepers


Market research used to be an information gatekeeper


Then Today

The voice of the consumer is everywhere, the new challenge is to

separate the relevant data from the irrelevant


Mobile in research is a two way street


Mobile is part of the (media) mix

Source: Media Efficiency Panel, Germany 2013

120

109

106

104

33

43

50

81

57

57

152

213

114

162

120

total (minutes per day)


GfK and Facebook: multi device study


It’s not about mobile only


It’s not one-device-fits-all


It’s not about separate use

Switching between devices comes naturally


Multi device access depends on location

At home, switching devices comes at low effort


Multi screen access is the trend

Mobile app driven companies are building complimentary web apps

Source: https://blog.intercom.io/why-mobile-first-may-already-be-outdated/

https://blog.intercom.io/why-mobile-first-may-already-be-outdated/














http://www.google.be/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://pixshark.com/youtube-icon-png-16x16.htm&ei=t1xbVY3sMaLIyAPNlIDICw&psig=AFQjCNEB6u4opJsjRRcTB5-Ulm-1IrtStw&ust=1432137254253982

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.iconarchive.com/show/social-bookmark-icons-by-yootheme/social-facebook-box-blue-icon.html&ei=2VxbVab_J8r-ygOJw4FQ&psig=AFQjCNHdfBBT7OnKPMmrornWvBZ6IaUFIQ&ust=1432137297675308

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://www.cowboy.org/store&ei=Ul1bVffjLMX4ywOL84CoAg&psig=AFQjCNHyAQVNSKiW2QrixidINh7k0flhOw&ust=1432137424522034

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://s1204.photobucket.com/user/WCMstephanie/media/119944-matte-grey-square-icon-social-media-logos-google-g-logo.png.html&ei=xl1bVZauCYT6ywOn1IDACQ&psig=AFQjCNEYdTX78KjCIAJ_xz5cea7j0R-urw&ust=1432137517887636

https://www.google.be/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=https://www.flickr.com/photos/epublicist/13453256035&ei=TV5bVe7-Muj9ygONqoKQDQ&psig=AFQjCNG--C-87SGZr8SbSxTowlDWecS4xA&ust=1432137670458511

http://www.google.be/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&cad=rja&uact=8&ved=0CAcQjRw&url=http://pixshark.com/whatsapp-icon-transparent-png.htm&ei=nV9bVZnoM4H7ywPM7YGYDA&psig=AFQjCNFuuuO7qfllcPVyS8GgdF2OiLEnXw&ust=1432138004755117


Multi device access depends on the moment

The smartphone dominates, tablet entertains in the evening


Moving to a larger screen for convenience and comfort

i


Mobile is part of the consumer mix

Add mobile to the research mix


UNDERSTANDING

MULTI-DEVICE USAGE GfK Belgium | Bert Hendrickx

[email protected] | @bhendrickx88

Febelmar Mobile Research Event | 26 May 2015

mailto:[email protected]

http://www.twitter.com/bhendrickx88

Download - Febelmar mobile gf k - understanding multi-device usage - external

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