Download - fdfdMorgan Stanleys by Paresh
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Case study onMorgan Stanley's
Return onSystem
Noninvestment
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Case Prepared by Paresh Suthar Jay Solanki Rinku Goswami Parul Prajapati Meghana Patel
Submitted to
Ms.Jyoti Ghanchi
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Morgan Stanley is ounded in !"#$%
MorganStanley is a global &nanial servies &rmhead(uartered in New )ork City serving a diversi&ed
group o orporations* governments* &nanialinstitutions* and individuals%
Morgan Stanley also operates in #+ ountries around
the world* with over ,++ o-es and a workore oover $#+++%
.verviews o the ompany
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.perates in / segments 012nstitutionalseurities*
3sset management * Retail brokerage and
disover4whih provides disover ardservies5
Provides disover ard servies mergerwith retail brokerage 6ean writer 6isover
and o%in !""7%
.verviews o the ompany
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8he employees o the dean witter are eltdisrespeted outsiders ater the merger %
6espite the mergers* the Retail 9rokerage
group was never aepted as an e(ualpartner by the rest o morgan stanleys%Moreover *Retails 9rokerage was not well1integrated with the rest o the ompany%
8he Retails 9rokerages are broke downater the mergers%
Situation 3ter Merger
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Problems o a good leadership%
8he problems o the well1integrated system%
8he third problems is to hoose the strategy*
the ompany hoose the strategy o pro&tma:imi;ing %
8he ompany has investing a less amount intehnology%
8he ompany is ousing on wealthiestinvestment%
3rise the problems
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8he ompany is needed to reeivetehnology and intends to make neessaryinvestment %
8he ompany is provide a &nanialadvisor%
8he should apply the strategy ogenerating revenue%
8he ompany should upgrades theomputer system%
8he ompanies should reated a investorhelp desk in an organi;ation%
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3ttrative return on invested apital%
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