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Honoring Dads with Email Marketing
Summer is approaching fast, for Dad that means golf, barbecuing and, of course, Father's Day. Father's Day spending is on the rise and it’s important for you, as an email marketer, to take advantage and plan some exciting deals for Dad.
Unlike Mother’s Day, Father’s Day activities aren’t normally planned weeks in advance. So it’s up to you to remind your customers to start thinking about Dad. The best time to email customers to remind them about Father’s Day is two to three weeks before the holiday.
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22Begin Planning for Canada Day
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25Begin Summer Promos
Plan 4th of July Sales
JUNE
First Day of Summer
Father’s Day
Send “Last Chance” Father’s Day Emails
Begin Father’s Day Sales
Marketing for Father’s Day
Last minute shoppersOffer free expedited shipping and guaranteed delivery to people who sign up for your emails, or give them the option of buying online gift cards.
Did You Know?Dads had to wait 52 years longer than Moms for their official holiday.
$12.7 Billion in spending in 2013 for Father’s Day
Promote a contest through your emailsRun a photo contest on your social channels and have your customers share photos of them with their dad for a contest. The prize could be awarded with a dad-appropriate gift. By adding this in your emails it will encourage people to check out your social pages to enter the contest.
Subject Line Tip:Use a sense of urgency in your subject line. Emails with urgency in the subject line such as "last day," "final hours," and "today only" have shown a higher transaction rate.
Source: PromoCode4Share, Dealio, National Retail FederationEMAIL INTO REVENUE
When Do People Buy for Dad?44% - One week before18% - On Father's Day17% - Two days before16% - Two weeks before 5% - More than three weeks before the holiday
Subject Lines Sure to Bring in Sales Give Dad the World this Father's Day
Don’t forget Father’s Day! Save on the Best Gifts for Dad.
Favorites for Father's Day
Father's Day Gift Guide 2014
Free Shipping for Father's Day. (X) Days Left!
Celebrate Dad! + Free Gift
Show Dad Some Love!
Complementary Gift with Every Purchase!
(New Product) for Dad Has Arrived. Order Now Before We Run Out!
An Exclusive Offer for Dad!
Love Dad and Love to Save? Get 50% Off the Perfect Father's Day Gift.
Send Dad Some Love with These Gifts from (Company Name)
